Global Home Care Market Report and Forecast 2023-2028
Market Report I 2023-03-09 I 122 Pages I EMR Inc.
Global Home Care Market Report and Forecast 2023-2028
Market Outlook
According to the report by Expert Market Research (EMR), the global home care market attained a value of USD 102566 million in 2022. Aided by the growing focus on hygiene and sanitation inside the house, the market is projected to further grow at a CAGR of 3.6% between 2023 and 2028 to reach a value of USD 126443.67 million by 2028.
Home care products refer to a wide range of consumer goods used for cleaning, disinfecting, and maintaining households. These goods include air fresheners, dishwashing detergents, and surface cleansers, among others. Home care items are necessary to maintain a clean, sanitary, and comfortable living space, which is critical for protecting the occupants' health and well-being.
The global home care market growth is primarily driven by the growing demand for convenient and effective cleaning solutions. The rapid urbanisation, coupled with increasing disposable incomes and hectic lifestyles, has led to a greater need for efficient home care products that can simplify household tasks. This has resulted in the development and adoption of innovative and advanced cleaning solutions, which has bolstered the market growth.
Another significant factor increasing the growth of the global home care market demand is the rising consumer awareness regarding the importance of maintaining a clean and hygienic home. With the increasing prevalence of various infectious diseases and allergies, there is a growing focus on ensuring a healthy living environment. This has led to an increase in demand for home care products with disinfecting properties, which can effectively eliminate germs, bacteria, and other harmful microorganisms.
Moreover, the growing environmental concerns have led to a shift towards eco-friendly home care products. Manufacturers are increasingly focusing on developing and offering sustainable and biodegradable products that minimises the environmental impact while maintaining their effectiveness. This shift towards environmentally friendly products has further fuelled the global home care market development.
In addition, the expansion of e-commerce platforms and the increasing internet penetration have made home care products more accessible to consumers worldwide. The convenience of online shopping, coupled with the availability of a wide range of products at competitive prices, has further accelerated the growth of the global home care market.
Market Segmentation
The market can be divided based on product, distribution channel, and region.
Market Breakup by Product
- Kitchen Care
o Dishwash Detergent
o Rinse Aid
o Degreaser
o Oven and Grill Cleaner
o Fresh Produce Wash
o Others
- Household Care
o Odour Control
o Mattress Cleaner
o Carpet Cleaner
o Others
- Bathroom Care
o Descaler
o Bathroom Cleaner
o Others
- Laundry Care
o Liquid Laundry Detergent
o Stain Remover
o Others
Market Breakup by Distribution Channel
- Supermarket and Hypermarket
- Convenience Stores
- Online Stores
- Others
Market Breakup by Region
- North America
- EMEA
- Asia Pacific
- Latin America
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global home care companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- Unilever Plc
- The Procter & Gamble Company
- Henkel AG & Co. KGaA
- Kao Corporation
- S.C. Johnson & Sons Inc.
- Natures Organics Pty Ltd
- George Weston Foods Limited
- Saraya Goodmaid Sdn. Bhd.
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Home Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Home Care Historical Market (2018-2022)
8.3 Global Home Care Market Forecast (2023-2028)
8.4 Global Home Care Market by Product
8.4.1 Kitchen Care
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.1.4 Market by Type
8.4.1.4.1 Dishwash Detergent
8.4.1.4.2 Rinse Aid
8.4.1.4.3 Degreaser
8.4.1.4.4 Oven and Grill Cleaner
8.4.1.4.5 Fresh Produce Wash
8.4.1.4.6 Others
8.4.2 Household Care
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.2.4 Market by Type
8.4.2.4.1 Odour Control
8.4.2.4.2 Mattress Cleaner
8.4.2.4.3 Carpet Cleaner
8.4.2.4.4 Others
8.4.3 Bathroom Care
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.3.4 Market by Type
8.4.3.4.1 Descaler
8.4.3.4.2 Bathroom Cleaner
8.4.3.4.3 Others
8.4.4 Laundry Care
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.4.4 Market by Type
8.4.4.4.1 Liquid Laundry Detergent
8.4.4.4.2 Stain Remover
8.4.4.4.3 Others
8.5 Global Home Care Market by Distribution Channel
8.5.1 Supermarket and Hypermarket
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Convenience Stores
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Online Stores
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Global Home Care Market by Region
8.6.1 Market Share
8.6.1.1 North America
8.6.1.2 EMEA
8.6.1.3 Asia Pacific
8.6.1.4 Latin America
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 EMEA
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 Germany
9.2.3.2 France
9.2.3.3 United Kingdom
9.2.3.4 Saudi Arabia
9.2.3.5 South Africa
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 India
9.3.3.3 Japan
9.3.3.4 Malaysia
9.3.3.5 Australia and New Zealand
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter's Five Forces Analysis
10.2.1 Supplier's Power
10.2.2 Buyer's Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 List of Leading Home Care Brands (By Region)
12.3 Company Profiles
12.3.1 Unilever Plc
12.3.1.1 Company Overview
12.3.1.2 Product Portfolio
12.3.1.3 Demographic Reach and Achievements
12.3.1.4 Certifications
12.3.2 The Procter & Gamble Company
12.3.2.1 Company Overview
12.3.2.2 Product Portfolio
12.3.2.3 Demographic Reach and Achievements
12.3.2.4 Certifications
12.3.3 Henkel AG & Co. KGaA
12.3.3.1 Company Overview
12.3.3.2 Product Portfolio
12.3.3.3 Demographic Reach and Achievements
12.3.3.4 Certifications
12.3.4 Kao Corporation
12.3.4.1 Company Overview
12.3.4.2 Product Portfolio
12.3.4.3 Demographic Reach and Achievements
12.3.4.4 Certifications
12.3.5 S.C. Johnson & Sons Inc.
12.3.5.1 Company Overview
12.3.5.2 Product Portfolio
12.3.5.3 Demographic Reach and Achievements
12.3.5.4 Certifications
12.3.6 Natures Organics Pty Ltd
12.3.6.1 Company Overview
12.3.6.2 Product Portfolio
12.3.6.3 Demographic Reach and Achievements
12.3.6.4 Certifications
12.3.7 George Weston Foods Limited
12.3.7.1 Company Overview
12.3.7.2 Product Portfolio
12.3.7.3 Demographic Reach and Achievements
12.3.7.4 Certifications
12.3.8 Saraya Goodmaid Sdn. Bhd.
12.3.8.1 Company Overview
12.3.8.2 Product Portfolio
12.3.8.3 Demographic Reach and Achievements
12.3.8.4 Certifications
12.3.9 Others
13 Industry Events and Developments
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