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Report
Global Digital Marketing Market Report and Forecast 2023-2028
Market Report I 2023-03-28 I 143 Pages I EMR Inc.
Global Digital Marketing Market Report and Forecast 2023-2028
Market Outlook
According to the report by Expert Market Research (EMR), the global digital marketing market attained a value of USD 477.8 billion in 2022. Aided by the increasing internet penetration and the growing adoption of smartphones, the market is projected to further grow at a CAGR of 9.1% between 2023 and 2028 to reach a value of USD 807.92 billion by 2028.
The promotion of various products, services, and brands with the aid of digital channels such as search engines, websites, social media, email, and mobile applications, among others is known as digital marketing. It utilises various online platforms and technology to reach consumers and drive brand awareness, generating leads, and increasing sales. Increasing internet penetration and smartphone adoption are the primary factors driving the growth of the digital marketing market. The proliferation of smartphones and the widespread availability of affordable internet services have led to a significant surge in the number of internet users worldwide. This has enabled businesses to target a vast audience by adopting digital marketing strategies, which has, in turn, boosted the market growth.
The rising focus on data-driven marketing strategies is another key trend propelling the growth of the digital marketing market. Marketers are increasingly relying on data analytics to gain insights into consumer behaviour, preferences, and trends, enabling them to create personalised marketing campaigns that drive customer engagement and conversions. The growing importance of data-driven marketing has also led to an increased demand for marketing automation tools and platforms, which help businesses streamline and optimise their digital marketing efforts.
The rapid growth of e-commerce and online shopping has significantly contributed to the expansion of the digital marketing market. E-commerce businesses heavily rely on digital marketing strategies to attract customers, enhance brand visibility, and boost sales. The increasing competition in the e-commerce sector has further intensified the need for effective digital marketing solutions to stay ahead of the competition. Additionally, the growing emphasis on social media marketing has positively impacted the digital marketing market. The rising popularity of influencer marketing and the growing trend of video content marketing on platforms like YouTube and TikTok have also spurred the growth of the market for digital marketing.
Market Segmentation?
The market can be divided on the basis of digital channel, end user, and region.
Market Breakup on Digital Channel:
- Email Marketing
- Search Engine Optimisation (SEO)
- Interactive Consumer Website
- Online/Display Advertising
- Blogging and Podcasting (Including Microblogging)
- Social Network Marketing
- Mobile Marketing
- Viral Marketing
- Digital OOH Media
- Online Video Marketing
- Others
Market Division by End User:
- Automotive
- BFSI
- Education
- Government
- Healthcare
- Media and Entertainment
- Others
Market Segregation by Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape?
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global digital marketing companies. Some of the major key players explored in the report by Expert Market Research are as follows:???
- Accenture Plc
- IBM Corporation
- Dentsu Group Inc.
- Havas Group
- WebFX
- RAPP Worldwide Inc.
- Disruptive Advertising
- Thrive Internet Marketing Agency
- TopSpot Internet Marketing
- PB&J Promotions LLC
- Others
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*We at Expert Market Research always strive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.?
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Region
7 Opportunities and Challenges in the Market
8 Global Digital Marketing Market Analysis
8.1 Key Industry Highlights
8.2 Global Digital Marketing Historical Market (2018-2022)
8.3 Global Digital Marketing Market Forecast (2023-2028)
8.4 Global Digital Marketing Market by Digital Channel
8.4.1 Email Marketing
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Search Engine Optimisation (SEO)
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Interactive Consumer Website
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Online/Display Advertising
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Blogging and Podcasting (Including Microblogging)
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2022)
8.4.5.3 Forecast Trend (2023-2028)
8.4.6 Social Network Marketing
8.4.6.1 Market Share
8.4.6.2 Historical Trend (2018-2022)
8.4.6.3 Forecast Trend (2023-2028)
8.4.7 Mobile Marketing
8.4.7.1 Market Share
8.4.7.2 Historical Trend (2018-2022)
8.4.7.3 Forecast Trend (2023-2028)
8.4.8 Viral Marketing
8.4.8.1 Market Share
8.4.8.2 Historical Trend (2018-2022)
8.4.8.3 Forecast Trend (2023-2028)
8.4.9 Digital OOH Media
8.4.9.1 Market Share
8.4.9.2 Historical Trend (2018-2022)
8.4.9.3 Forecast Trend (2023-2028)
8.4.10 Online Video Marketing
8.4.10.1 Market Share
8.4.10.2 Historical Trend (2018-2022)
8.4.10.3 Forecast Trend (2023-2028)
8.4.11 Others
8.5 Global Digital Marketing Market by End User
8.5.1 Automotive
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 BFSI
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Education
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Government
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Healthcare
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
8.5.6 Media and Entertainment
8.5.6.1 Market Share
8.5.6.2 Historical Trend (2018-2022)
8.5.6.3 Forecast Trend (2023-2028)
8.5.7 Others
8.6 Global Digital Marketing Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
9 North America Digital Marketing Market Analysis
9.1 Market by Digital Channel
9.2 Market by End Use
9.3 Market by Country
9.3.1 United States of America
9.3.1.1 Market Share
9.3.1.2 Historical Trend (2018-2022)
9.3.1.3 Forecast Trend (2023-2028)
9.3.2 Canada
9.3.2.1 Market Share
9.3.2.2 Historical Trend (2018-2022)
9.3.2.3 Forecast Trend (2023-2028)
10 Europe Digital Marketing Market Analysis
10.1 Market by Digital Channel
10.2 Market by End Use
10.3 Market by Country
10.3.1 United Kingdom
10.3.1.1 Market Share
10.3.1.2 Historical Trend (2018-2022)
10.3.1.3 Forecast Trend (2023-2028)
10.3.2 Germany
10.3.2.1 Market Share
10.3.2.2 Historical Trend (2018-2022)
10.3.2.3 Forecast Trend (2023-2028)
10.3.3 France
10.3.3.1 Market Share
10.3.3.2 Historical Trend (2018-2022)
10.3.3.3 Forecast Trend (2023-2028)
10.3.4 Italy
10.3.4.1 Market Share
10.3.4.2 Historical Trend (2018-2022)
10.3.4.3 Forecast Trend (2023-2028)
10.3.5 Others
11 Asia Pacific Digital Marketing Market Analysis
11.1 Market by Digital Channel
11.2 Market by End Use
11.3 Market by Country
11.3.1 China
11.3.1.1 Market Share
11.3.1.2 Historical Trend (2018-2022)
11.3.1.3 Forecast Trend (2023-2028)
11.3.2 Japan
11.3.2.1 Market Share
11.3.2.2 Historical Trend (2018-2022)
11.3.2.3 Forecast Trend (2023-2028)
11.3.3 India
11.3.3.1 Market Share
11.3.3.2 Historical Trend (2018-2022)
11.3.3.3 Forecast Trend (2023-2028)
11.3.4 ASEAN
11.3.4.1 Market Share
11.3.4.2 Historical Trend (2018-2022)
11.3.4.3 Forecast Trend (2023-2028)
11.3.5 Australia
11.3.5.1 Market Share
11.3.5.2 Historical Trend (2018-2022)
11.3.5.3 Forecast Trend (2023-2028)
11.3.6 Others
12 Latin America Digital Marketing Market Analysis
12.1 Market by Digital Channel
12.2 Market by End Use
12.3 Market by Country
12.3.1 Brazil
12.3.1.1 Market Share
12.3.1.2 Historical Trend (2018-2022)
12.3.1.3 Forecast Trend (2023-2028)
12.3.2 Argentina
12.3.2.1 Market Share
12.3.2.2 Historical Trend (2018-2022)
12.3.2.3 Forecast Trend (2023-2028)
12.3.3 Mexico
12.3.3.1 Market Share
12.3.3.2 Historical Trend (2018-2022)
12.3.3.3 Forecast Trend (2023-2028)
12.3.4 Others
13 Middle East and Africa Digital Marketing Market Analysis
13.1 Market by Digital Channel
13.2 Market by End Use
13.3 Market by Country
13.3.1 Saudi Arabia
13.3.1.1 Market Share
13.3.1.2 Historical Trend (2018-2022)
13.3.1.3 Forecast Trend (2023-2028)
13.3.2 United Arab Emirates
13.3.2.1 Market Share
13.3.2.2 Historical Trend (2018-2022)
13.3.2.3 Forecast Trend (2023-2028)
13.3.3 Nigeria
13.3.3.1 Market Share
13.3.3.2 Historical Trend (2018-2022)
13.3.3.3 Forecast Trend (2023-2028)
13.3.4 South Africa
13.3.4.1 Market Share
13.3.4.2 Historical Trend (2018-2022)
13.3.4.3 Forecast Trend (2023-2028)
13.3.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porters Five Forces Analysis
14.2.1 Suppliers Power
14.2.2 Buyers Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Accenture Plc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 IBM Corporation
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Dentsu Group Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Havas Group
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 WebFX
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 RAPP Worldwide Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Disruptive Advertising
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Thrive Internet Marketing Agency
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 TopSpot Internet Marketing
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 PB&J Promotions LLC
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
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