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Report
Global Bra Market Report and Forecast 2024-2032
Market Report I 2024-06-17 I 175 Pages I EMR Inc.
Global Bra Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the global bra market size reached a value of USD 31.93 billion in 2023. Aided by the rising trend of body positivity through choice of fashion, the market is projected to further grow at a CAGR of 5.5% between 2024 and 2032 to reach a value of USD 51.9 billion by 2032.
Bras are essential undergarments designed to provide support and shape to the breasts. Beyond their functional purpose, bras have evolved into fashion statements with a variety of styles, materials, and designs catering to different preferences and occasions. From everyday wear to specialized sports bras and luxury lingerie, the bra market encompasses a wide range of products that address both practical needs and aesthetic desires.
The increasing consumer preference for comfortable and well-fitted lingerie is driving the bra market growth. With the growing awareness of body positivity and self-care, there has been a significant shift towards choosing bras that offer both comfort and style, leading to a surge in demand for high-quality, diverse bra designs. Additionally, the rising trend of active lifestyles has further contributed to the increasing popularity of sports bras, which are essential for physical activities and sports.
The expanding applications of bras in various contexts also play a significant role in boosting the bra market share. In the fashion industry, bras are integral to a complete wardrobe, with designs ranging from seamless t-shirt bras to intricate lace bralettes. The healthcare sector recognizes the importance of post-surgical bras for patients recovering from breast surgery, emphasizing the functional importance of specialized bra designs. Moreover, the innovation in fabric technology and design, including moisture-wicking materials and wireless support, enhances the consumer experience and satisfaction.
Further, the growing demand for inclusive and diverse lingerie options has led to an increased focus on size inclusivity and custom-fit bras. Brands are increasingly recognizing the importance of catering to a broad spectrum of body types and preferences, promoting body positivity, and enhancing consumer loyalty through personalized shopping experiences enhancing the bra market size.
Consumers prioritize comfort and functionality in their lingerie choices, driving demand for bras that offer superior support without compromising on style. The trend towards athleisure and activewear has particularly bolstered the market for sports bras and wireless designs. The movement towards body positivity and self-acceptance has significantly influenced the lingerie market. Consumers are increasingly seeking bras that cater to a diverse range of body types, promoting inclusivity and confidence in personal style.
Innovations in fabric technology, such as moisture-wicking materials, breathable fabrics, and seamless construction, have enhanced the comfort and functionality of bras while driving the global bra market development. These advancements attract consumers seeking high-performance lingerie. The rise of e-commerce has revolutionized the market, offering consumers a wide range of options and the convenience of online shopping. Virtual fitting tools and personalized recommendations further enhance the online shopping experience. The athleisure trend, characterized by the blending of athletic and leisurewear, has driven demand for versatile bras that offer support during physical activities while being stylish enough for casual wear.
The growing consumer base in emerging markets presents significant opportunities for bra manufacturers. Companies can tap into these markets by offering affordable, high-quality lingerie options tailored to local preferences. The increasing consumer awareness of environmental issues drives the demand for sustainable and eco-friendly lingerie. Brands that prioritize sustainability in their product offerings and production processes can gain a competitive edge. The integration of technology in retail, such as virtual fitting rooms and AI-driven personalized recommendations, enhances the consumer shopping experience. Leveraging technology can help brands attract and retain customers.
The global bra market is set for significant growth in the coming years, driven by the rising demand for diverse and inclusive lingerie options, technological advancements in fabric and design, and the expanding e-commerce landscape. Brands that prioritize comfort, inclusivity, and sustainability while leveraging technological innovations are well-positioned to capitalize on the growth opportunities in this dynamic market. As consumers continue to seek high-quality, stylish, and functional bras, the market is expected to witness robust expansion.
Market Segmentation
The market can be divided based on type, style, raw material, distribution channel and region.
Market Breakup by Type
- Padded
- Non-Padded
Market Breakup by Style
- Sports Bra
- Nursing Bra
- Multiway Bra
- Adhesive or Stick-On Bra
- Others
Market Breakup by Raw Material
- Cotton
- Chiffon
- Silk
- Satin
- Polyester
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global bra market. Some of the major players explored in the report by Expert Market Research are as follows:
- JOCKEY International Inc.
- PVH Corp. (Calvin Klein)
- Hanesbrands Inc.
- Triumph Intertrade AG
- H & M Hennes & Mauritz AB
- Gap Inc.
- Chantelle
- Wolf Lingerie S.A.S.
- INTIMI India Limited (Amante)
- V.O.V.A.
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Bra Market Analysis
8.1 Key Industry Highlights
8.2 Global Bra Historical Market (2018-2023)
8.3 Global Bra Market Forecast (2024-2032)
8.4 Global Bra Market by Type
8.4.1 Padded
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Non-Padded
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Bra Market by Style
8.5.1 Sports Bra
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Nursing Bra
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Multiway Bra
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Adhesive or Stick-On Bra
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Bra Market by Raw Material
8.6.1 Cotton
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Chiffon
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Silk
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Satin
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Polyester
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.7 Global Bra Market by Distribution Channel
8.7.1 Online
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Offline
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Bra Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Bra Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Bra Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Bra Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Bra Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Bra Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code - 621210)
15.1 Major Exporting Countries
15.1.1 By Value
15.1.2 By Volume
15.2 Major Importing Countries
15.2.1 By Value
15.2.2 By Volume
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 JOCKEY International Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 PVH Corp. (Calvin Klein)
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Hanesbrands Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Triumph Intertrade AG
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 H & M Hennes & Mauritz AB
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Gap Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Chantelle
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Wolf Lingerie S.A.S.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 INTIMI India Limited (Amante)
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 V.O.V.A.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Bra Market: Key Industry Highlights, 2018 and 2032
2. Global Bra Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Bra Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Bra Historical Market: Breakup by Style (USD Billion), 2018-2023
5. Global Bra Market Forecast: Breakup by Style (USD Billion), 2024-2032
6. Global Bra Historical Market: Breakup by Raw Material (USD Billion), 2018-2023
7. Global Bra Market Forecast: Breakup by Raw Material (USD Billion), 2024-2032
8. Global Bra Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Bra Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Global Bra Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Bra Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Bra Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Bra Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Bra Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Bra Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Bra Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Bra Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Bra Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Bra Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Bra Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Bra Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Major Exporting Countries by Value
23. Major Importing Countries by Value
24. Major Exporting Countries by Volume
25. Major Importing Countries by Volume
26. Global Bra Market Structure
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