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Report
Germany Wine Market Forecast 2023-2030
Market Report I 2023-09-15 I 112 Pages I Inkwood Research
KEY FINDINGS
The Germany wine market is anticipated to grow with a CAGR of 2.59% in terms of revenue as well as 0.12% in terms of volume over the estimated years of 2023 to 2030. The country's market growth is influenced by the increasing adoption of e-commerce for wine sales, the health benefits associated with wine consumption, and the high demand for still rose wine and sparkling wine.
MARKET INSIGHTS
Germany holds the position of the fourth-largest wine producer within the European Union (EU), falling behind France, Italy, and Spain. According to statistics from the United States Department of Agriculture, the projected German wine production from the 2022 harvest for 2023 is estimated to reach around 9.4 million hectoliters. This projection indicates a growth of 9.8% when compared to the numbers from 2022. Alongside its significant domestic production, Germany also stands as the foremost global wine importer when considering volume. In terms of value, Germany secures the third position, following the United States and the United Kingdom.
Moreover, the sales volume of sparkling wine in off-trade scenarios exhibited resilience, with premium choices like cremant from France and Luxembourg, along with Italian prosecco, delivering strong performances in 2021. Despite facing competition from alternative sparkling wine options available at lower price points through discount chains, the trend of heightened home-based social activities during the pandemic bolstered the demand for sparkling wine. Hence, such factors are expected to boost the Germany wine market growth over the estimated period.
COMPETITIVE INSIGHTS
Eminent firms operating in the market include Grands Chais de France SA, Pernod Ricard SA, Rotkappchen-Mumm, etc.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation caters to a thorough assessment of key segments with their market estimations
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. CRISIS SCENARIO ANALYSIS
2.5.1. IMPACT OF COVID-19 ON WINE MARKET
3. MARKET DYNAMICS
3.1. KEY GROWTH ENABLERS
3.1.1. HIGH DEMAND FOR STILL ROSE WINE AND SPARKLING WINE
3.1.2. INCREASING ADOPTION OF E-COMMERCE FOR WINE SALES
3.1.3. HEALTH BENEFITS ASSOCIATED WITH WINE CONSUMPTION
3.2. KEY CHALLENGES
3.2.1. PRICE-SENSITIVE NATURE OF GERMAN CONSUMERS
3.2.2. CLIMATIC CHANGES IMPACTING WINE PRODUCTION
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.2. PEST ANALYSIS
4.3. PORTER'S FIVE FORCES ANALYSIS
4.3.1. BUYERS POWER
4.3.2. SUPPLIERS POWER
4.3.3. SUBSTITUTION
4.3.4. NEW ENTRANTS
4.3.5. INDUSTRY RIVALRY
4.4. OPPORTUNITY MATRIX
4.5. VALUE CHAIN ANALYSIS
4.6. KEY BUYING CRITERIA
4.7. DIFFERENCE BETWEEN CONSUMER PRICE AND DISTRIBUTOR PRICE
4.8. MARKET SHARE ANALYSIS, IN 2021 & 2022 (IN %)
4.9. BRAND SHARE ANALYSIS, IN 2021 & 2022 (IN %)
5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
5.1. FORTIFIED WINE AND VERMOUTH
5.1.1. PORT
5.1.2. SHERRY
5.1.3. VERMOUTH
5.1.4. OTHER FORTIFIED WINE
5.2. NON-GRAPE WINE
5.2.1. APPLE WINE
5.2.2. OTHER NON-GRAPE WINE
5.3. SPARKLING WINE
5.3.1. CHAMPAGNE
5.3.2. OTHER SPARKLING WINE
5.4. STILL LIGHT GRAPE WINE
5.4.1. STILL RED WINE
5.4.2. STILL ROSE WINE
5.4.3. STILL WHITE WINE
6. MARKET BY TRADE (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
6.1. OFF-TRADE
6.2. ON-TRADE
7. MARKET BY PRICE RANGE - SPARKLING WINE
8. MARKET BY PRICE RANGE - STILL RED WINE
9. MARKET BY PRICE RANGE - STILL ROSE WINE
10. MARKET BY PRICE RANGE - STILL WHITE WINE
11. COMPETITIVE LANDSCAPE
11.1. COMPANY PROFILES
11.1.1. PERNOD RICARD
11.1.2. ROTKAPPCHEN-MUMM
11.1.3. GRANDS CHAIS DE FRANCE SA
11.1.4. E&J GALLO WINERY INC
11.1.5. FRANZ WILHELM LANGGUTH ERBEN GMBH & CO KG
11.1.6. MOET HENNESSY
LIST OF TABLES
TABLE 1: GERMANY - COUNTRY SNAPSHOT
TABLE 2: GERMANY WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 3: GERMANY WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 4: GERMANY WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 5: GERMANY WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 6: GERMANY WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 7: GERMANY WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 8: GERMANY WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 9: GERMANY WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 10: GERMANY WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 11: GERMANY WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 12: GERMANY WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 13: GERMANY WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 14: GERMANY WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 15: GERMANY WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 16: GERMANY WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS 2018-2022 (IN $ MILLION)
TABLE 17: GERMANY WINE MARKET, BY SPARKLING WINE, FORECAST YEARS 2023-2030 (IN $ MILLION)
TABLE 18: GERMANY WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 19: GERMANY WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 20: GERMANY WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 21: GERMANY WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 22: GERMANY WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 23: GERMANY WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 24: GERMANY WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN MILLION LITERS)
TABLE 25: GERMANY WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN MILLION LITERS)
TABLE 26: GERMANY WINE MARKET, BY PRICE RANGE - SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 27: GERMANY WINE MARKET, BY PRICE RANGE - SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 28: GERMANY WINE MARKET, BY PRICE RANGE - STILL RED WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 29: GERMANY WINE MARKET, BY PRICE RANGE - STILL RED WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 30: GERMANY WINE MARKET, BY PRICE RANGE - STILL ROSE WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 31: GERMANY WINE MARKET, BY PRICE RANGE - STILL ROSE WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 32: GERMANY WINE MARKET, BY PRICE RANGE - STILL WHITE WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 33: GERMANY WINE MARKET, BY PRICE RANGE - STILL WHITE WINE, FORECAST YEARS, 2023-2030 (IN %)
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: OPPORTUNITY MATRIX
FIGURE 4: VALUE CHAIN ANALYSIS
FIGURE 5: KEY BUYING CRITERIA
FIGURE 6: MARKET SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)
FIGURE 7: MARKET SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)
FIGURE 8: MARKET SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)
FIGURE 9: MARKET SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)
FIGURE 10: BRAND SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)
FIGURE 11: BRAND SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)
FIGURE 12: BRAND SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)
FIGURE 13: BRAND SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)
FIGURE 14: GERMANY WINE MARKET, GROWTH POTENTIAL, BY PRODUCT, IN 2022
FIGURE 15: GERMANY WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, 2023-2030 (IN $ MILLION)
FIGURE 16: GERMANY WINE MARKET, GROWTH POTENTIAL, BY FORTIFIED WINE AND VERMOUTH, IN 2022
FIGURE 17: GERMANY WINE MARKET, BY PORT, 2023-2030 (IN $ MILLION)
FIGURE 18: GERMANY WINE MARKET, BY SHERRY, 2023-2030 (IN $ MILLION)
FIGURE 19: GERMANY WINE MARKET, BY VERMOUTH, 2023-2030 (IN $ MILLION)
FIGURE 20: GERMANY WINE MARKET, BY OTHER FORTIFIED WINE, 2023-2030 (IN $ MILLION)
FIGURE 21: GERMANY WINE MARKET, BY NON-GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 22: GERMANY WINE MARKET, GROWTH POTENTIAL, BY NON-GRAPE WINE, IN 2022
FIGURE 23: GERMANY WINE MARKET, BY APPLE WINE, 2023-2030 (IN $ MILLION)
FIGURE 24: GERMANY WINE MARKET, BY OTHER NON-GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 25: GERMANY WINE MARKET, BY SPARKLING WINE, 2023-2030 (IN $ MILLION)
FIGURE 26: GERMANY WINE MARKET, GROWTH POTENTIAL, BY SPARKLING WINE, IN 2022
FIGURE 27: GERMANY WINE MARKET, BY CHAMPAGNE, 2023-2030 (IN $ MILLION)
FIGURE 28: GERMANY WINE MARKET, BY OTHER SPARKLING WINE, 2023-2030 (IN $ MILLION)
FIGURE 29: GERMANY WINE MARKET, BY STILL LIGHT GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 30: GERMANY WINE MARKET, GROWTH POTENTIAL, BY STILL LIGHT GRAPE WINE, IN 2022
FIGURE 31: GERMANY WINE MARKET, BY STILL RED WINE, 2023-2030 (IN $ MILLION)
FIGURE 32: GERMANY WINE MARKET, BY STILL ROSE WINE, 2023-2030 (IN $ MILLION)
FIGURE 33: GERMANY WINE MARKET, BY STILL WHITE WINE, 2023-2030 (IN $ MILLION)
FIGURE 34: GERMANY WINE MARKET, GROWTH POTENTIAL, BY TRADE, IN 2022
FIGURE 35: GERMANY WINE MARKET, BY OFF-TRADE, 2023-2030 (IN $ MILLION)
FIGURE 36: GERMANY WINE MARKET, BY ON-TRADE, 2023-2030 (IN $ MILLION)
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