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Germany Stevia Beverages Market By Type (Powder, Liquid, Other), By Application (Soft Drinks, RTD Tea and Coffee, RTD Juice, Sports Drinks, Other Beverages), By Distribution Channel (Ecommerce, Hypermarket and Supermarket, Convenience stores, Independent retailers, Others): Opportunity Analysis and Industry Forecast, 2022-2031
Market Report I 2023-04-01 I 80 Pages I Allied Market Research
The Germany stevia beverages market is experiencing high growth rate during the projection period. This is attributed to growth of health awareness and transition toward healthier beverage options. Stevia, a natural sweetener devoid of calories, has emerged as a crucial participant in this evolving scenario. Consumers are progressively searching for alternatives to sugar-rich beverages and stevia provides a viable solution. Moreover, appeal of stevia is enhanced by its suitability for individuals with diabetes, which has broadened its consumer demographic.
Furthermore, amidst the global struggle with adverse effects of excessive sugar intake, governmental regulations and public health initiatives have prompted individuals to pursue healthier alternatives. The natural sweetness of stevia, extracted from the leaves of the stevia plant, presents a viable solution to this predicament. In addition, rise in demand for organic and all-natural products is in congruence with the stevia beverages market.
On the other hand, there exist limitations that impede market potential. A significant obstacle is the persistent skepticism among certain consumers regarding the taste of stevia. Although it is sweet, some individuals perceive it to possess a slightly distinct flavor profile in comparison to conventional sugar. Overcoming this taste impediment remains a crucial challenge for manufacturers.
In addition, high production expenses linked to stevia is hindering the market growth. This is expected to subsequently impact the pricing of products, resulting in stevia-based beverages marginally pricier in comparison to their sugary alternatives. Consequently, economic factors possess the ability to influence consumer preferences.
However, the Germany stevia beverages market offers a plethora of untapped opportunities. The creation of novel stevia-infused products, including flavored carbonated waters and functional beverages, holds the potential to unlock potential opportunities. The burgeoning health and wellness trend is poised to gain even more momentum, thereby expanding the potential for stevia beverages. Collaborative efforts between manufacturers and retailers lead to enhanced distribution and accessibility. Furthermore, the beverage market is continuously progressing, and as a result, consumer inclinations are changing. The scope for expansion, be it through amalgamated drinks or customized products for specific occasions, is vast. Growth in the number of tech-savvy consumers provides opportunities for e-commerce, personalized products, and focused marketing. The Germany stevia beverages market is ready for innovation and adaptation.
The Germany stevia beverages market is segmented into type, application, and distribution channel. Further, on the basis of type, the market is segregated into powder, liquid, and other. Depending on others, it is classified into soft drinks, RTD tea & coffee, RTD juice, sports drinks, and other beverages. By distribution channel, the Germany stevia beverages market is fragmented into ecommerce, hypermarket & supermarket, convenience stores, independent retailers, and others. Hypermarkets and supermarkets continue to serve as the fundamental pillars of retail distribution, offering consumers a wide array of choices. In addition, convenience stores, due to their convenient accessibility, exert a significant influence in the retail industry.
The fundamental characteristics of the Germany stevia beverages market are most effectively demonstrated through a SWOT analysis, which meticulously examines its strengths, weaknesses, opportunities, and threats. The market's strength lies from its expanding consumer demographic, which exhibits a heightened awareness toward health. Stevia's inherent capacity to sweeten without adding calories serves as a potent advantage that aligns seamlessly with this prevailing trend. Furthermore, governmental backing and policies that endorse the utilization of stevia fortify the market's resilience, furnishing a regulatory framework that steers its progression.
On the other hand, the market is faced with certain weaknesses, primarily challenge of overcoming taste obstacle. The bitterness associated with Stevia continues to perplex manufacturers, who have yet to find a comprehensive solution. In addition, presence of artificial sweeteners in the market poses a significant hurdle. It is imperative that these issues be addressed for the market to advance.However, there are numerous opportunities present in the Germany stevia beverages market. The market for natural and organic products is highly promising and yet to be fully explored. Furthermore, ready-to-drink (RTD) segment holds the potential for significant growth. Manufacturers tap into these opportunities by introducing innovative products that align with evolving consumer preferences.
The market is frequently confronted with concealed threats that are easily overlooked. The persistent risk lies in the matter of taste, as consumers may opt for traditional sweeteners if stevia beverages fail to provide a satisfactory flavor. The perpetual enigma arises from the competition posed by artificial sweeteners and other natural alternatives. To address these threats, the market effectively tackles the challenges through innovative approaches and comprehensive consumer education.
Major players operating in the Germany stevia beverages market are The Coca-Cola Company, PepsiCo, Inc., Nestle S.A., Danone S.A., Dr. Pepper Snapple Group, Inc., Keurig Dr Pepper Inc., Unilever, Cargill Incorporated, SweetLeaf Stevia, and PureCircle Limited.
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Key Market Segments
By Type
- Powder
- Liquid
- Other
By Application
- Soft Drinks
- RTD Tea and Coffee
- RTD Juice
- Sports Drinks
- Other Beverages
By Distribution Channel
- Ecommerce
- Hypermarket and Supermarket
- Convenience stores
- Independent retailers
- Others
- Key Market Players
- Coca Cola
- Nestle
- Unilever
- Dr. Oetker
- Layenberger
- MBP Group
- Zentis
- Verival
- Milford
- Botleringer
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits to the Stakeholders
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Porter's Five Forces Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: GERMANY STEVIA BEVERAGES MARKET, BY TYPE
4.1. Overview
4.1.1. Market Size and Forecast, By Type
4.2. Powder
4.3. Liquid
4.4. Other
CHAPTER 5: GERMANY STEVIA BEVERAGES MARKET, BY APPLICATION
5.1. Overview
5.1.1. Market Size and Forecast, By Application
5.2. Soft Drinks
5.3. RTD Tea and Coffee
5.4. RTD Juice
5.5. Sports Drinks
5.6. Other Beverages
CHAPTER 6: GERMANY STEVIA BEVERAGES MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market Size and Forecast, By Distribution Channel
6.2. Ecommerce
6.3. Hypermarket and Supermarket
6.4. Convenience stores
6.5. Independent retailers
6.6. Others
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2021
CHAPTER 8: COMPANY PROFILES
8.1. Coca Cola
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. Nestle
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. Unilever
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. Dr. Oetker
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. Layenberger
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. MBP Group
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Business performance
8.6.7. Key strategic moves and developments
8.7. Zentis
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.7.7. Key strategic moves and developments
8.8. Verival
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. Milford
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. Key strategic moves and developments
8.10. Botleringer
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
LIST OF TABLES
TABLE 01. GERMANY STEVIA BEVERAGES MARKET, BY TYPE, 2021-2031 ($MILLION)
TABLE 02. GERMANY STEVIA BEVERAGES MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 03. GERMANY STEVIA BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 04. COCA COLA: KEY EXECUTIVES
TABLE 05. COCA COLA: COMPANY SNAPSHOT
TABLE 06. COCA COLA: OPERATING SEGMENTS
TABLE 07. COCA COLA: PRODUCT PORTFOLIO
TABLE 08. COCA COLA: KEY STRATERGIES
TABLE 09. NESTLE: KEY EXECUTIVES
TABLE 10. NESTLE: COMPANY SNAPSHOT
TABLE 11. NESTLE: OPERATING SEGMENTS
TABLE 12. NESTLE: PRODUCT PORTFOLIO
TABLE 13. NESTLE: KEY STRATERGIES
TABLE 14. UNILEVER: KEY EXECUTIVES
TABLE 15. UNILEVER: COMPANY SNAPSHOT
TABLE 16. UNILEVER: OPERATING SEGMENTS
TABLE 17. UNILEVER: PRODUCT PORTFOLIO
TABLE 18. UNILEVER: KEY STRATERGIES
TABLE 19. DR. OETKER: KEY EXECUTIVES
TABLE 20. DR. OETKER: COMPANY SNAPSHOT
TABLE 21. DR. OETKER: OPERATING SEGMENTS
TABLE 22. DR. OETKER: PRODUCT PORTFOLIO
TABLE 23. DR. OETKER: KEY STRATERGIES
TABLE 24. LAYENBERGER: KEY EXECUTIVES
TABLE 25. LAYENBERGER: COMPANY SNAPSHOT
TABLE 26. LAYENBERGER: OPERATING SEGMENTS
TABLE 27. LAYENBERGER: PRODUCT PORTFOLIO
TABLE 28. LAYENBERGER: KEY STRATERGIES
TABLE 29. MBP GROUP: KEY EXECUTIVES
TABLE 30. MBP GROUP: COMPANY SNAPSHOT
TABLE 31. MBP GROUP: OPERATING SEGMENTS
TABLE 32. MBP GROUP: PRODUCT PORTFOLIO
TABLE 33. MBP GROUP: KEY STRATERGIES
TABLE 34. ZENTIS: KEY EXECUTIVES
TABLE 35. ZENTIS: COMPANY SNAPSHOT
TABLE 36. ZENTIS: OPERATING SEGMENTS
TABLE 37. ZENTIS: PRODUCT PORTFOLIO
TABLE 38. ZENTIS: KEY STRATERGIES
TABLE 39. VERIVAL: KEY EXECUTIVES
TABLE 40. VERIVAL: COMPANY SNAPSHOT
TABLE 41. VERIVAL: OPERATING SEGMENTS
TABLE 42. VERIVAL: PRODUCT PORTFOLIO
TABLE 43. VERIVAL: KEY STRATERGIES
TABLE 44. MILFORD: KEY EXECUTIVES
TABLE 45. MILFORD: COMPANY SNAPSHOT
TABLE 46. MILFORD: OPERATING SEGMENTS
TABLE 47. MILFORD: PRODUCT PORTFOLIO
TABLE 48. MILFORD: KEY STRATERGIES
TABLE 49. BOTLERINGER: KEY EXECUTIVES
TABLE 50. BOTLERINGER: COMPANY SNAPSHOT
TABLE 51. BOTLERINGER: OPERATING SEGMENTS
TABLE 52. BOTLERINGER: PRODUCT PORTFOLIO
TABLE 53. BOTLERINGER: KEY STRATERGIES
LIST OF FIGURES
FIGURE 01. GERMANY STEVIA BEVERAGES MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF GERMANY STEVIA BEVERAGES MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN GERMANY STEVIA BEVERAGES MARKET (2022-2031)
FIGURE 04. PORTER FIVE-1
FIGURE 05. PORTER FIVE-2
FIGURE 06. PORTER FIVE-3
FIGURE 07. PORTER FIVE-4
FIGURE 08. PORTER FIVE-5
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: GERMANY STEVIA BEVERAGES MARKET
FIGURE 10. GERMANY STEVIA BEVERAGES MARKET,BY TYPE, 2021 ($MILLION)
FIGURE 11. GERMANY STEVIA BEVERAGES MARKET,BY APPLICATION, 2021 ($MILLION)
FIGURE 12. GERMANY STEVIA BEVERAGES MARKET,BY DISTRIBUTION CHANNEL, 2021 ($MILLION)
FIGURE 13. TOP WINNING STRATEGIES, BY YEAR
FIGURE 14. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 15. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 16. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 17. COMPETITIVE DASHBOARD
FIGURE 18. COMPETITIVE HEATMAP: GERMANY STEVIA BEVERAGES MARKET
FIGURE 19. TOP PLAYER POSITIONING, 2021
FIGURE 20. COCA COLA: NET SALES, 2020-2022*($MILLION)
FIGURE 21. COCA COLA: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 22. COCA COLA: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 23. NESTLE: NET SALES, 2020-2022*($MILLION)
FIGURE 24. NESTLE: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 25. NESTLE: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 26. UNILEVER: NET SALES, 2020-2022*($MILLION)
FIGURE 27. UNILEVER: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 28. UNILEVER: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 29. DR. OETKER: NET SALES, 2020-2022*($MILLION)
FIGURE 30. DR. OETKER: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 31. DR. OETKER: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 32. LAYENBERGER: NET SALES, 2020-2022*($MILLION)
FIGURE 33. LAYENBERGER: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 34. LAYENBERGER: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 35. MBP GROUP: NET SALES, 2020-2022*($MILLION)
FIGURE 36. MBP GROUP: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 37. MBP GROUP: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 38. ZENTIS: NET SALES, 2020-2022*($MILLION)
FIGURE 39. ZENTIS: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 40. ZENTIS: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 41. VERIVAL: NET SALES, 2020-2022*($MILLION)
FIGURE 42. VERIVAL: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 43. VERIVAL: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 44. MILFORD: NET SALES, 2020-2022*($MILLION)
FIGURE 45. MILFORD: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 46. MILFORD: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
FIGURE 47. BOTLERINGER: NET SALES, 2020-2022*($MILLION)
FIGURE 48. BOTLERINGER: REVENUE SHARE, BY SEGMENT, 2021 (%)
FIGURE 49. BOTLERINGER: REVENUE SHARE, BY GEOGRAPHY, 2021 (%)
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