Report

Global fruit wine market was valued at USD 1838 million in 2023, expected to reach USD 3506.71 million in 2031, with a CAGR of 8.41% for the forecast period between 2024 and 2031. The flavor and nutritional qualities of wine makes it one of the most popular alcoholic drinks. The International Organization of Vine and Wine estimated that 232 million hectoliters of wine was consumed globally in 2022. In addition to grapes, producers are creating wines from a variety of fruits, including apples, pineapples, and mangoes, to offer consumer alcoholic beverages that are healthier and more natural.
The fruit wine's pleasant flavor and scent are drawing more customers, simultaneously driving the market demand. The market demand is being driven by a movement in consumer tastes away from high-alcohol beverages and towards fruity wines that are lower in alcohol content and are healthier. Fruit wines have the inherent qualities of wine plus the delightful flavors and health advantages of different fruits. The complementing aspect supporting the worldwide fruit wine market is the availability of diverse tastes.
Fruit wine producers are concentrating on releasing organic fruit wines into the market to satisfy the growing customer demand for organic products, given the growing trend of organic products in every food and beverage category. For instance, in February 2024, Ackley Brands launched First Sight, a new wine line, which is derived from organic vineyards in the highly sought-after Paso Robles AVA in California. The 2022 Cabernet Sauvignon and the 2023 Sauvignon Blanc have earned Sustainability in Practice (SIP) and CCOF certifications for organic farming.
Wide Range of Flavors Attract Consumers
The primary driver of the market expansion is the availability of a great range of flavors in fruit wines. The product ranges offer a wide selection of flavor options for consumers. For instance, in January 2024, Monasterio de las Vinas, a wine brand owned by Grandes Vinos Y Vinedos, S.A., introduced three new alcohol-free young wines, a rose and red wine from Garnacha and a white wine from Macabeo. While the white wine offers floral aromas to the consumers, the rose and red wines offer a taste similar to red fruits, defining feature of the Garnacha variety.
Similarly, in March 2024, Oliver Winery released Dreamberry and Cosmoberry, a creative wine collection showcasing premium sweet wine with vibrant berry notes, layered with actual fruit juice and other natural berry characteristics. These berry-infused wines, which have 11% ABV, are modeled after Oliver's classic Sweet Red wine, which is carefully crafted to preserve the integrity of natural tastes.
Popularity of Traditional Wines Hinder the Market Growth
The market for fruit wines which are made from fruits, such as apples and strawberries rather than grapes, is still in its infancy, but the market for traditional grape wines is quite strong and established and is currently one of the main competitors for the fruit wine market. The International Organization of Vine and Wine estimates that in 2022, 80.1 MT of fresh grapes were produced worldwide, with an average yield of 11 t/ha. The market's expansion may be restrained by customers' strong preference for conventional wine.
For the winemakers, maintaining the intricate balance between fruit flavor and wine characteristics can be a bigger problem during the wine's production. In addition, fruit wine producers may face more difficult issues with technical difficulties including preserving acid stability and adjusting sugar amounts.
Fruit Wine with Alcohol Content Below 10% Gain Momentum
Fruit wine with alcohol content below 10% is experiencing a surge in popularity, aligning with the growing trend towards healthier and more mindful drinking habits. Consumers are increasingly drawn to these low-alcohol options as they offer delightful flavors of various fruits without the high alcohol content traditionally associated with wine.
Health-conscious individuals, in particular, are gravitating towards low-alcohol fruit wines, which are often perceived as a healthier alternative due to their lower calorie content and potential antioxidant benefits from the fruit ingredients. Additionally, these wines are ideal for casual drinking occasions, where consumers can savor the taste without worrying about overconsumption.
The market is benefiting from innovative production techniques that enhance the quality and taste of low-alcohol fruit wines. Increased availability through diverse retail channels, including online platforms, has further propelled their popularity. As a result, low-alcohol fruit wine is carving out a significant niche, meeting the demands of modern consumers seeking balanced, flavorful, and health-conscious beverage options.
For instance, in February 2024, Echo Falls, owned by Accolade Wines, expanded its Fruit Fusion range by introducing kiwi and watermelon flavored wine, with 9% ABV. The product was aimed at attracting younger people and was made available at Booker Wholesale.
Asia-Pacific Holds the Dominant Share
The market for fruit wines worldwide is dominated by Asia-Pacific due to the region's high level of acceptability for these wines. Customers are gravitating for lower alcohol content, healthier alcoholic beverages as a result of growing health consciousness. The region's growing export and import potential from nations, such as China and India, is favorably influencing the market expansion.
The market is growing due to the growing government measures to enhance the local market. The demand in the area is rising as a result of the construction of new fruit wine processing and incubation facilities. For instance, Meghalaya CM launched the Northeast Fruit Wine Incubation Center in Shillong in September 2023. The launch was aimed at boosting the local wine-making companies and reducing the wastage of fruits.
Moreover, in an effort to increase fruit wine output and quality, the government is taking initiatives in offering appropriate training for better production methods for fruit wine. For instance, in June 2023, the Meghalaya Farmers' (Empowerment) Commission (MFEC), in collaboration with Hill Zill Wines, developed a customized fruit wine making course for the people of Meghalaya and the Northeast. Over 93 winemakers have been trained by the organization so far, generating job opportunities for the people.
Future Market Scenario (2024 - 2031F)
- As consumers are becoming more concerned about their health and wellness, the demand for fruit wines is likely to expand with many perceiving it as a healthier alternative to the traditional grape wines.
- Adoption of sustainable production methods catering to the requirements of environmentally conscious consumers could fuel the demand for fruit wines.
- Improvements in distribution channels, such as e-commerce platforms and other offline modes, will contribute to market growth with greater accessibility and mass reach.
Key Players Landscape and Outlook
Global fruit wine market provides a diverse landscape with a mix of established players and emerging ones. Key clients include well-known fruit winemakers who are large brands with a wide range of portfolios that span a variety of categories, ranging from inexpensive everyday fruit wines to luxury brands. In recent years, boutique fruit wineries and small producers have risen to prominence, taking advantage of consumer demand for artisanal, niche, and terroir-driven fruit wines.
Looking ahead, many factors influence the perceptions of key players in the fruit wine market. Adapting to changing consumer preferences, such as increasing demand for organic, sustainable fruit wines, will be critical to maintain relevance and increase the market share. Overall, key players must navigate changing consumer behavior, regulatory forces, and competitive pressures to take advantage of emerging opportunities and sustain long-term success of global fruit wine market.
In August 2023, Cherubino Wines acquired Margaret River Winemakers, a wine and spirits brand that intends to combine into its portfolio to create consolidated drinks and agricultural proposition. The property's 2000 tons warehouse, cellar door offering, and distillation capacity, are included in the deal.