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Report
Fresh Food in Italy
Market Direction I 2025-01-09 I 79 Pages I Euromonitor
Fresh food in Italy underwent significant changes in 2023/2024, influenced by various economic, social and environmental factors. The COVID-19 pandemic and subsequent crises, such as rising commodity prices and the fallout from Russia's war in Ukraine, caused Italians to review their purchasing habits and eating behaviours. With elevated inflation and rising food and energy prices resulting in a cost of living crisis, Italians became more price-conscious including when it came to shopping for fr...
Euromonitor International's Fresh Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Fresh Food in Italy
Euromonitor International
January 2025
List Of Contents And Tables
FRESH FOOD IN ITALY
EXECUTIVE SUMMARY
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 3 Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 5 Retail Sales of Fresh Food by Category: Value 2019-2024
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures and production challenges limit growth opportunities for meat in 2024
Chicken rules the roost as pork, lamb, beef and veal sales slump
PROSPECTS AND OPPORTUNITIES
Consumers expected to focus on quality over quantity while convenience will likely also inform demand
Animal welfare concerns like to have a growing influence on the market
Summary 2 Major Processors of Meat 2024
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2019-2024
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2019-2024
Table 17 Retail Sales of Meat by Category: Volume 2019-2024
Table 18 Retail Sales of Meat by Category: % Volume Growth 2019-2024
Table 19 Retail Sales of Meat by Category: Value 2019-2024
Table 20 Retail Sales of Meat by Category: % Value Growth 2019-2024
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2019-2024
Table 22 Forecast Sales of Meat by Category: Total Volume 2024-2029
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2024-2029
Table 24 Forecast Retail Sales of Meat by Category: Volume 2024-2029
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2024-2029
Table 26 Forecast Retail Sales of Meat by Category: Value 2024-2029
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2024-2029
FISH AND SEAFOOD IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fresh fish a popular choice among health conscious consumers
Consumers favour convenient and affordable options when it comes to fish and seafood
PROSPECTS AND OPPORTUNITIES
Invasion of blue crabs threatens local production of fish and seafood
Calm waters ahead for fish and seafood
Summary 3 Major Processors of Fish and Seafood 2024
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2019-2024
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
Table 32 Retail Sales of Fish and Seafood by Category: Value 2019-2024
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2019-2024
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2024-2029
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2024-2029
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2024-2029
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2024-2029
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2024-2029
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2024-2029
PULSES IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Pulses benefit from being seen as a healthy, affordable and sustainable ingredient
Packaged pulses presenting strong competition
PROSPECTS AND OPPORTUNITIES
Sustainability concerns expected to boost demand for pulses over the forecast period
Pulses finding appeal among younger consumers
Summary 4 Major Processors of Pulses 2024
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2019-2024
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
Table 43 Retail Sales of Pulses by Category: Volume 2019-2024
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
Table 45 Retail Sales of Pulses by Category: Value 2019-2024
Table 46 Retail Sales of Pulses by Category: % Value Growth 2019-2024
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
Table 52 Forecast Retail Sales of Pulses by Category: Value 2024-2029
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029
VEGETABLES IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Another tough year for vegetables as high prices and climate change negatively impact sales
Provenance a growing factor in the purchasing decision as consumers look to make more responsible choices
PROSPECTS AND OPPORTUNITIES
Focus on health and wellbeing should drive demand for fresh vegetables
New vegetables such as the Zucchiolo could add fresh impetus to the market
Summary 5 Major Processors of Vegetables 2024
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2019-2024
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
Table 56 Retail Sales of Vegetables by Category: Volume 2019-2024
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
Table 58 Retail Sales of Vegetables by Category: Value 2019-2024
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2019-2024
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2019-2024
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2024-2029
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2024-2029
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2024-2029
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2024-2029
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2024-2029
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2024-2029
STARCHY ROOTS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Potatoes remain a staple in the Italian diet despite the supply challenges facing the market
Italians retain a strong appetite for starchy roots at home and when eating out
PROSPECTS AND OPPORTUNITIES
New varieties and more sustainable options could help fuel demand for potatoes over the forecast period
Sweet potatoes finding appeal thanks to their taste, affordability and versatility
Summary 6 Major Processors of Starchy Roots 2024
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2019-2024
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
Table 69 Retail Sales of Starchy Roots by Category: Volume 2019-2024
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
Table 71 Retail Sales of Starchy Roots by Category: Value 2019-2024
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2019-2024
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2024-2029
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2024-2029
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2024-2029
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2024-2029
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2024-2029
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2024-2029
FRUITS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed results seen in fruits in 2024 as unstable weather and financial pressures impact the market
Banana sees ripening demand with consumers attracted to the taste, convenience and affordability of these fruits
PROSPECTS AND OPPORTUNITIES
Brighter outlook for fruits with inflation stabilising but sustainability concerns are likely to inform development strategies
Exotic and organic fruits set to find growing appeal among Italians
Summary 7 Major Processors of Fruits 2024
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2019-2024
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 82 Retail Sales of Fruits by Category: Volume 2019-2024
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 84 Retail Sales of Fruits by Category: Value 2019-2024
Table 85 Retail Sales of Fruits by Category: % Value Growth 2019-2024
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
Table 91 Forecast Retail Sales of Fruits by Category: Value 2024-2029
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029
NUTS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Italians show a growing appetite for nuts as they look to make healthier dietary choices
Domestic producers face obstacles but pistachio nuts continue to deliver excellent results
PROSPECTS AND OPPORTUNITIES
Demand for nuts set to continue growing but with an increased focus on sustainability
Healthy eating trend set to remain the key growth driver for nuts
Summary 8 Major Processors of Nuts 2024
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2019-2024
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
Table 95 Retail Sales of Nuts by Category: Volume 2019-2024
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2019-2024
Table 97 Retail Sales of Nuts by Category: Value 2019-2024
Table 98 Retail Sales of Nuts by Category: % Value Growth 2019-2024
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2019-2024
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2024-2029
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2024-2029
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2024-2029
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2024-2029
Table 104 Forecast Retail Sales of Nuts by Category: Value 2024-2029
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2024-2029
EGGS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Eggs remain a staple of the Italian diet
Eggs find appeal among those looking to follow high-protein diets
PROSPECTS AND OPPORTUNITIES
Consumers likely to demand higher production standards as the focus on animal welfare intensifies
Marketing and innovation should support growth in eggs
Summary 9 Major Processors of Eggs 2024
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2019-2024
Table 107 Total Sales of Eggs: % Total Volume Growth 2019-2024
Table 108 Retail Sales of Eggs: Volume 2019-2024
Table 109 Retail Sales of Eggs: % Volume Growth 2019-2024
Table 110 Retail Sales of Eggs: Value 2019-2024
Table 111 Retail Sales of Eggs: % Value Growth 2019-2024
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2019-2024
Table 113 Forecast Total Sales of Eggs: Total Volume 2024-2029
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2024-2029
Table 115 Forecast Retail Sales of Eggs: Volume 2024-2029
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2024-2029
Table 117 Forecast Retail Sales of Eggs: Value 2024-2029
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2024-2029
SUGAR AND SWEETENERS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Supply challenges continue to impact sales of sugar in Italy
Health concerns driving down sales of sugar and sweeteners
PROSPECTS AND OPPORTUNITIES
Players may need to innovate to overcome negative perceptions of sweeteners
Health and sustainability concerns likely to inform the growth and development of sugar and sweeteners over the forecast period
Summary 10 Major Processors of Sugar and Sweeteners 2024
CATEGORY DATA
Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2019-2024
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
Table 123 Retail Sales of Sugar and Sweeteners: Value 2019-2024
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2019-2024
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2024-2029
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2024-2029
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2024-2029
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2024-2029
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2024-2029
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2024-2029
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