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Report
Fresh Food in Germany
Market Direction I 2024-03-25 I 68 Pages I Euromonitor
As the effects of the pandemic gradually waned and had little impact on consumers and their purchasing patterns in 2023, inflation and price increases took the lead as the main socioeconomic factors shaping demand for fresh food in Germany. Despite inflationary pressures marginally weakening compared to 2022, consumers still kept in mind budgeting and tried to save money when buying basic products such as meat and vegetables.
Euromonitor International's Fresh Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Fresh Food in Germany
Euromonitor International
March 2024
List Of Contents And Tables
FRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
Fresh food in 2023: The big picture
2023 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 3 Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 5 Retail Sales of Fresh Food by Category: Value 2018-2023
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Meat consumption continues to decline in 2023
Pork remains most popular meat in Germany
PROSPECTS AND OPPORTUNITIES
Further decline in meat consumption over forecast period with greater focus on quality over quantity
Ethical farming methods and meat production expected to shape demand
Summary 2 Major Processors of Meat 2023
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2018-2023
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 17 Retail Sales of Meat by Category: Volume 2018-2023
Table 18 Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 19 Retail Sales of Meat by Category: Value 2018-2023
Table 20 Retail Sales of Meat by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
Table 22 Forecast Sales of Meat by Category: Total Volume 2023-2028
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
Table 24 Forecast Retail Sales of Meat by Category: Volume 2023-2028
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
Table 26 Forecast Retail Sales of Meat by Category: Value 2023-2028
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028
FISH AND SEAFOOD IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Multiple factors contribute to decline of fish and seafood consumption in Germany
Discounters remains most popular channel for buying fish
PROSPECTS AND OPPORTUNITIES
Sustainability and ethical sourcing can be a way to increase future fish consumption
Seafood to see varied development
Summary 3 Major Processors of Fish and Seafood 2023
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 32 Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2018-2023
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2023-2028
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2023-2028
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2023-2028
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2023-2028
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2023-2028
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2023-2028
PULSES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Peas remain one of the most popular pulses for Germans
Beans are gaining popularity in foodservice and institutions
PROSPECTS AND OPPORTUNITIES
Germany explores global flavours and culinary diversity
Protein Crop Strategy aims to enhance local production
Summary 4 Major Processors of Pulses 2023
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2018-2023
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
Table 43 Retail Sales of Pulses by Category: Volume 2018-2023
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2018-2023
Table 45 Retail Sales of Pulses by Category: Value 2018-2023
Table 46 Retail Sales of Pulses by Category: % Value Growth 2018-2023
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2018-2023
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2023-2028
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2023-2028
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2023-2028
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2023-2028
Table 52 Forecast Retail Sales of Pulses by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2023-2028
VEGETABLES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volumes of vegetables marginally decline in 2023
The most consumed vegetables in Germany remain stable
PROSPECTS AND OPPORTUNITIES
Organic vegetables set to regain consumers' interest once inflation eases
Appeal of sustainability expected to be key for vegetables in Germany
Summary 5 Major Processors of Vegetables 2023
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 56 Retail Sales of Vegetables by Category: Volume 2018-2023
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 58 Retail Sales of Vegetables by Category: Value 2018-2023
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2018-2023
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2018-2023
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2023-2028
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2023-2028
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2023-2028
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2023-2028
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2023-2028
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2023-2028
STARCHY ROOTS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail demand for starchy roots continues to decline in 2023
Potato consumption decreases but maintains its status in Germany
PROSPECTS AND OPPORTUNITIES
Further growth for sweet potatoes due to foodservice channel
Other roots to gain relevance as culinary cultures diversify
Summary 6 Major Processors of Starchy Roots 2023
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 69 Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 71 Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028
FRUITS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volumes of fruits fall in 2023 due to different socioeconomic factors
Bananas, apples and oranges remain most popular fruits in Germany
PROSPECTS AND OPPORTUNITIES
Organic fruit consumption to remain of interest despite inflationary concerns
Sustainable concerns and regionality goals expected to favour fruits
Summary 7 Major Processors of Fruits 2023
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2018-2023
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 82 Retail Sales of Fruits by Category: Volume 2018-2023
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 84 Retail Sales of Fruits by Category: Value 2018-2023
Table 85 Retail Sales of Fruits by Category: % Value Growth 2018-2023
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2023-2028
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028
Table 91 Forecast Retail Sales of Fruits by Category: Value 2023-2028
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028
NUTS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation poses challenges for nut availability and affordability
Peanuts remain most popular nut type in Germany
PROSPECTS AND OPPORTUNITIES
Health trends will drive greater nut consumption over forecast period
Climate change accelerates nut farming in Germany
Summary 8 Major Processors of Nuts 2023
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2018-2023
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
Table 95 Retail Sales of Nuts by Category: Volume 2018-2023
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2018-2023
Table 97 Retail Sales of Nuts by Category: Value 2018-2023
Table 98 Retail Sales of Nuts by Category: % Value Growth 2018-2023
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2018-2023
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2023-2028
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2023-2028
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2023-2028
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2023-2028
Table 104 Forecast Retail Sales of Nuts by Category: Value 2023-2028
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2023-2028
EGGS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Egg consumption remains strong due to versatility and affordability
Eggs are a vital and cost-effective protein source amid inflation
PROSPECTS AND OPPORTUNITIES
Stable growth for eggs as consumers become aware of their nutrient-rich benefits
Organic eggs reflect consumers' emphasis on health and sustainability
Summary 9 Major Processors of Eggs 2023
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2018-2023
Table 107 Total Sales of Eggs: % Total Volume Growth 2018-2023
Table 108 Retail Sales of Eggs: Volume 2018-2023
Table 109 Retail Sales of Eggs: % Volume Growth 2018-2023
Table 110 Retail Sales of Eggs: Value 2018-2023
Table 111 Retail Sales of Eggs: % Value Growth 2018-2023
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2018-2023
Table 113 Forecast Total Sales of Eggs: Total Volume 2023-2028
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2023-2028
Table 115 Forecast Retail Sales of Eggs: Volume 2023-2028
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2023-2028
Table 117 Forecast Retail Sales of Eggs: Value 2023-2028
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2023-2028
SUGAR AND SWEETENERS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Following declines, retail demand for sugar stagnates in 2023
Sweeteners diversify and gain share value from sugar as substitutes
PROSPECTS AND OPPORTUNITIES
Lifestyle and culinary habits to be an obstacle for sugar and sweeteners
Alternative sugars to shape consumption trends over the forecast period
Summary 10 Major Processors of Sugar and Sweeteners 2023
CATEGORY DATA
Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2018-2023
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
Table 123 Retail Sales of Sugar and Sweeteners: Value 2018-2023
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2018-2023
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2023-2028
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2023-2028
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2023-2028
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2023-2028
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2023-2028
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2023-2028
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