Please Wait.....
Report
Flushable Wipes Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032
Market Report I 2024-08-22 I 390 Pages I Global Market Insights
The global flushable wipes market was valued at approximately USD 3.0 billion in 2023 and is projected to grow at a CAGR of 5.4% from 2024 to 2032. Increased awareness of personal hygiene, bolstered by health professionals' recommendations, has led to a surge in the use of flushable wipes. About 22 million Americans utilize wipes 31 times or more each week. The demand for flushable baby wipes, which are gentle yet effective, is rising as they help maintain cleanliness and prevent nappy rash. This heightened focus on personal hygiene boosts demand for flushable wipes across various demographics and applications and spurs innovations in product offerings.
The overall flushable wipes industry is classified based on product type, scent type, consumer group, material, price range, distribution channel, and region.
The global flushable wipes market can be divided into wet wipes and dry wipes based on product type. In 2023, the wet wipes segment accounted for approximately 68% of the total market share and is projected to grow at a CAGR of 5.5% during the forecast period. Manufacturers are increasingly turning to biodegradable and compostable materials for wet wipes. Both consumers and regulators are pushing for products that decompose easily, reducing their environmental impact. Wet wipes infused with antimicrobial or antibacterial agents are gaining traction, particularly in healthcare and personal hygiene.
The global flushable wipes market is segmented into adult care and baby care based on the consumer group. In 2023, the adult care segment captured roughly 81% of the total market share and is expected to grow at a CAGR of 5.3% during the forecast period. Busy adults, especially those on the move, are placing a premium on convenient personal hygiene solutions. Flushable wipes have become a preferred option for quick and effective cleanliness. Adults are driving demand for wipes suited for various purposes, from hand cleansing and facial care to general hygiene. Adults with sensitive skin or allergies are on the lookout for hypoallergenic and dermatologically tested wipes.
In 2023, North America held a dominant position in the global flushable wipes market with a share of approximately 38% and is projected to grow at a CAGR of around 5.3% during the forecast period. The growth of the North American flushable wipes market is driven by consumer preferences, regulatory changes, and market trends. Consumers are increasingly valuing convenience and hygiene in their choices. Flushable wipes are becoming more popular, especially among those with busy lifestyles. Baby wipes remain in high demand, essential for diaper changes and overall infant care.
Report Content
Chapter 1 Methodology and Scope
1.1 Market scope and definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates and calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
Chapter 2 Executive Summary
2.1 Industry 360 synopsis
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis.
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Growing concerns about personal hygiene and cleanliness
3.2.1.2 Rising demand for organic flushable wipes
3.2.2 Industry pitfalls and challenges
3.2.2.1 Flushability issues
3.2.2.2 Change in customer preference
3.3 Growth potential analysis
3.4 Future trend analysis
3.5 Price analysis
3.6 Raw material analysis
3.7 Consumer buying behavior
3.8 Porter's analysis
3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Product Type (USD Billion) (Thousand Units)
5.1 Key trends
5.2 Wet wipes
5.3 Dry wipes
Chapter 6 Market Estimates and Forecast, By Scent Type (USD Billion) (Thousand Units)
6.1 Key trends
6.2 Scented
6.3 Unscented
Chapter 7 Market Estimates and Forecast, By Consumer Group (USD Billion) (Thousand Units)
7.1 Key trends
7.2 Adult care
7.3 Baby care
Chapter 8 Market Estimates and Forecast, By Material (USD Billion) (Thousand Units)
8.1 Key trends
8.2 Biodegradable
8.3 Nonbiodegradable
Chapter 9 Market Estimates and Forecast, By Price Range (USD Billion) (Thousand Units)
9.1 Key trends
9.2 Low
9.3 Medium
9.4 High
Chapter 10 Market Estimates and Forecast, By Distribution Channel (USD Billion) (Thousand Units)
10.1 Key trends
10.2 Online
10.2.1 E-Commerce sites
10.2.2 Company website
10.3 Offline
10.3.1 Specialty stores
10.3.2 Mega retail stores
10.3.3 Others
Chapter 11 Market Estimates and Forecast, By Region (USD Billion) (Thousand Units)
11.1 Key trends, by region
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 South Korea
11.4.5 Australia
11.4.6 Malaysia
11.4.7 Indonesia
11.4.8 Rest of Asia Pacific
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.5.3 Rest of Latin America
11.6 MEA
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 South Africa
11.6.4 Rest of MEA
Chapter 12 Company Profiles
12.1 Albaad
12.2 Ahlstrom
12.3 Berry Global Inc.
12.4 Codi Group
12.5 Diamond Wipes International Inc.
12.6 John Dale Ltd
12.7 Kelheim Fibres GmbH
12.8 Kimberly-Clark Worldwide, Inc.
12.9 NEVA Global Group
12.10 Nice-Pak International
12.11 Nolken Hygiene Products GmbH
12.12 P&G
12.13 Reynolds Consumer Products
12.14 S. C. Johnson and Son
12.15 Saraco Industries Ltd.
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security