Please Wait.....
Report
Europe Two-Wheeler - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-01-16 I 150 Pages I Mordor Intelligence
Europe Two-Wheeler Market Analysis
The Europe two-wheeler market is expected to grow from USD 17.84 billion in 2025 to USD 18.74 billion in 2026 and is forecast to reach USD 23.97 billion by 2031 at 5.05% CAGR over 2026-2031. Momentum stems from Euro 5+ emission enforcement, the fast-growing delivery economy, and EU funding for local battery supply chains. Motorcycles are leading because of their highway versatility, while scooters are gaining ground in dense urban cores. Electric propulsion moves from niche to mainstream as battery-swap networks lower upfront cost and urban clean-air zones tighten rules on internal-combustion models. Price polarization grows: sub-USD 1,000 entry scooters sustain mass appeal, yet premium electric bikes above USD 3,001 post the sharpest gains as riders trade up for connectivity, safety tech, and subscription-ready drivetrains. Competition is moderate; legacy brands rely on dealer reach and brand equity, whereas electric specialists exploit direct-to-consumer channels and modular software updates to shorten model cycles.
Europe Two-Wheeler Market Trends and Insights
Rapid Expansion of E-Commerce Delivery Fleets Demanding Low-TCO 2Ws
Online shopping's rise places two-wheelers at the heart of last-mile logistics; Amazon's network of over 13,000 European delivery partners in 2024 typifies the scale. Fleet buyers favor robust frames, telematics, and battery-swap readiness to minimize downtime. Total cost of ownership now eclipses sticker price, making electric scooters preferable despite higher MSRP. Delivery operators lock in bulk orders with service contracts, pressuring OEMs to provide modular battery packs and predictive maintenance APIs. This commercial pivot diversifies demand beyond leisure riders and supports the European two-wheeler market's resilience during economic slowdowns.
Euro 5+ Emission Shift Triggering Pre-Buy and Model Refresh
Euro 5+ standards compel manufacturers to upgrade engines and accelerate electric programs, causing a short-lived pre-buy surge as riders lock in older models before price rises. OEMs clear legacy inventory while pushing premium Euro 5+ offerings, enjoying temporary margin lifts that help bankroll future electric lines. The regulation particularly influences the dominant 126-150 cc class, prompting rapid model cycles and fueling demand for compliant exhaust after-treatment systems. Dealers report elevated showroom traffic ahead of the 2025 enforcement window, reinforcing near-term volume but advancing the long-term shift toward zero-tailpipe-emission products.
Lithium-Spot-Price Volatility Hitting EV MSRP Stability
Lithium carbonate swung in 2024, forcing manufacturers either to re-price monthly or absorb margin hits. Hedging contracts mitigate some spikes, but smaller electric specialists lack balance-sheet heft, threatening production delays. Battery chemistry R&D seeks manganese-rich cathodes to reduce lithium intensity, yet commercialization lies beyond 2026.
Other drivers and restraints analyzed in the detailed report include:
EU Net-Zero Industry Act Funding Local Battery Supply ChainsOEM Modular Platforms Enabling 6-Month Model CyclesHigh Insurance Premiums for Below 25-Year-Old Riders
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Motorcycles controlled 81.02% of the European two-wheeler market share in 2025, reflecting their versatility for commuting and leisure touring. Continuous engine efficiency gains and safety electronics keep loyalists invested, while premium adventure and sport models lift average selling prices. Scooters, although smaller in base, deliver an 7.9% CAGR thanks to congestion charges, parking scarcity, and e-commerce courier demand in megacities. Electric scooters lead urban fleet tenders because simplified drivetrains trim service downtime, reinforcing their commercial edge. Manufacturers market detachable-battery scooters targeting apartment dwellers who lack garage outlets. As more cities restrict high-emission zones, scooter registrations broaden beyond traditional Southern European strongholds into Germany and the Nordics, closing the gap with motorcycle volumes.
Internal-combustion engines retain 90.86% of the European two-wheeler market share in 2025, buoyed by legacy infrastructure and proven reliability. Euro 5+ engines post cleaner emissions without compromising highway performance, keeping demand alive among rural and touring riders. Though with only an 9.14% share, electric variants post a 6.88% CAGR as charging grids densify and battery-swap nodes proliferate. Urban policies increasingly tax or ban low-Euro-class ICE bikes, making electric the default for city commuting and delivery jobs. Subscription bundles that wrap energy, insurance, and maintenance offset upfront battery premiums. Rural adoption lags as fast chargers remain sparse, but planned EU alternative-fuels corridors may narrow the divide after 2027.
The Europe Two-Wheeler Market Report is Segmented by Vehicle Type (Motorcycles and Scooters), Propulsion (ICE and Electric), Engine Capacity/Motor Power (Up To 110cc, and More), Price Band (Up To USD 1, 000, and More), End User (B2C and B2B), Sales Channel (Online and Offline), and by Country. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).
List of Companies Covered in this Report:
BMW Motorrad Ducati Motor Holding S.p.A. Harley-Davidson Inc. Honda Motor Co., Ltd. KTM AG Piaggio and C. SpA Royal Enfield (Eicher Motors) Suzuki Motor Corporation Triumph Motorcycles Ltd Yamaha Motor Co., Ltd. Niu Technologies Yadea Group Holdings Ltd Zero Motorcycles Inc. Kawasaki Motors Ltd Peugeot Motocycles
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 Introduction
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Key Industry Trend
4.1 Population and Urbanization Rate
4.2 GDP per Capita (PPP) and Median Disposable Income
4.3 Consumer Spend on Vehicle Purchase/Transport (CVP)
4.4 Fuel Prices
4.5 Interest Rate for 2-Wheeler/Auto Loans and Credit Access
4.6 2-Wheeler Penetration and Parc
4.7 Dealer/Service Network Density
4.8 Two-Wheeler Trade and Revenue (Imports/Exports)
4.9 Electrification Readiness (Infrastructure and Power)
4.10 Battery Pack Price and Chemistry Mix
4.11 Battery Swapping Stations (Network Density and Utilization)
4.12 New Model Pipeline and OEM Coverage
4.13 Value-Chain Localization and Assembly Capacity
4.14 Regulatory Framework
4.14.1 Vehicle Standards, Safety and Roadworthiness
4.14.2 CBU/CKD/SKD Duties, VAT and Local-Content Rules
4.14.3 Electrification, Energy and Environmental Policy
4.14.4 Rules for Bike-Taxi, Delivery Fleets and Financing
5 Market Landscape
5.1 Market Overview
5.2 Market Drivers
5.2.1 Euro 5+ Emission Shift Triggering Pre-Buy and Model Refresh
5.2.2 Rapid Expansion of E-Commerce Delivery Fleets Demanding Low-TCO 2Ws
5.2.3 Battery-Swap Business Models Lowering Up-Front EV Cost for Urban Users
5.2.4 Youth Preference for Subscription-Based Mobility Services
5.2.5 OEM Modular Platforms Enabling 6-Month Model Cycles
5.2.6 EU Net-Zero Industry Act Funding Local Battery Supply Chains
5.3 Market Restraints
5.3.1 High Insurance Premiums for Below 25-Year-Old Riders
5.3.2 Tightened Shared-Scooter Caps in Tier-1 Cities
5.3.3 Lithium-Spot-Price Volatility Hitting EV MSRP Stability
5.3.4 Dealer Network Consolidation Reducing Rural Service Access
5.4 Value / Supply-Chain Analysis
5.5 Regulatory Landscape
5.6 Technological Outlook
5.7 Porter's Five Forces
5.7.1 Threat of New Entrants
5.7.2 Bargaining Power of Suppliers
5.7.3 Bargaining Power of Buyers
5.7.4 Threat of Substitutes
5.7.5 Industry Rivalry
6 Market Size and Growth Forecasts (Value (USD) and Volume (Units))
6.1 By Vehicle Type
6.1.1 Motorcycles
6.1.2 Scooters
6.2 By Propulsion
6.2.1 Internal Combustion Engine (ICE)
6.2.2 Electric
6.3 By Engine Capacity / Motor Power
6.3.1 Internal Combustion Engine (ICE)
6.3.1.1 Up to110 cc
6.3.1.2 111-125 cc
6.3.1.3 126-150 cc
6.3.1.4 151-200 cc
6.3.1.5 201-250 cc
6.3.1.6 250-350 cc
6.3.1.7 350-500 cc
6.3.1.8 Above 500 cc
6.3.2 Electric
6.3.2.1 Up to 1.0 kW
6.3.2.2 1.1-3.0 kW
6.3.2.3 3.1-5.0 kW
6.3.2.4 Above 5.0 kW
6.4 By Price Band
6.4.1 Up to USD 1,000
6.4.2 USD 1,000-1,500
6.4.3 USD 1,501-2,000
6.4.4 USD 2,001-3,000
6.4.5 USD 3,001-5,000
6.4.6 Above USD 5,000
6.5 By End User
6.5.1 B2C
6.5.2 B2B
6.5.2.1 Ride-Hail / Bike-Taxi / Rental / Tourism
6.5.2.2 Delivery and Logistics
6.5.2.3 Corporate and SME Fleets
6.5.2.4 Others (Government and Institutional, NGO)
6.6 Sales Channel
6.6.1 Online
6.6.2 Offline
6.7 Geography
6.7.1 Germany
6.7.2 France
6.7.3 Italy
6.7.4 Spain
6.7.5 United Kingdom
6.7.6 Netherlands
6.7.7 Sweden
6.7.8 Poland
6.7.9 Austria
6.7.10 Belgium
6.7.11 Norway
6.7.12 Czech Republic
6.7.13 Portugal
6.7.14 Greece
7 Competitive Landscape
7.1 Market Concentration
7.2 Strategic Moves
7.3 Market Share Analysis
7.4 Company Profiles (Includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
7.4.1 BMW Motorrad
7.4.2 Ducati Motor Holding S.p.A.
7.4.3 Harley-Davidson Inc.
7.4.4 Honda Motor Co., Ltd.
7.4.5 KTM AG
7.4.6 Piaggio and C. SpA
7.4.7 Royal Enfield (Eicher Motors)
7.4.8 Suzuki Motor Corporation
7.4.9 Triumph Motorcycles Ltd
7.4.10 Yamaha Motor Co., Ltd.
7.4.11 Niu Technologies
7.4.12 Yadea Group Holdings Ltd
7.4.13 Zero Motorcycles Inc.
7.4.14 Kawasaki Motors Ltd
7.4.15 Peugeot Motocycles
8 Market Opportunities and Future Outlook
8.1 White-Space and Unmet-Need Assessment
9 Key Strategic Questions for CEOs
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security