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Report

Europe Toys Market Report and Forecast 2023-2028

Market Report I 2023-10-17 I 172 Pages I EMR Inc.

Europe Toys Market Report and Forecast 2023-2028
Market Outlook
According to the report by Expert Market Research (EMR), the Europe toys market reached a value of USD 13.75 billion in 2022. Aided by the changing dynamics of play patterns, evolving parental perceptions towards educational toys, and technological advancements, the market is projected to further grow at a CAGR of 2.70% between 2023 and 2028 to reach a value of USD 16.12 billion by 2028.
Toys, an integral part of children's development and entertainment, have seen a metamorphosis in Europe. Traditional dolls and action figures still hold a significant share, yet there's an undeniable shift towards toys that blend learning with fun. The region, with its rich history of toy-making and a keen focus on education, stands as a prime mover in this transformation.
The evolving consumer demand in Europe, particularly the emphasis on STEM (Science, Technology, Engineering, and Math) toys, has propelled Europe toys market growth. Parents, informed and aware, are increasingly inclined towards toys that promise cognitive development, critical thinking, and problem-solving skills. This trend aligns seamlessly with Europe's broader educational objectives, further reinforcing the market's trajectory.
Moreover, technological integration in toys has been a game-changer. From AR-powered board games to interactive robots, the toy industry in Europe is at the forefront of innovation. As per the Europe toys market analysis, the nexus between technology and play has not only made toys more engaging but has also expanded their age demographic, with many adults indulging in 'smart toys' both for nostalgia and recreation.
Additionally, the resurgence of board games, catalysed by the need for 'screen-free' family time, has lent impetus to the market. Board games, once perceived as old-fashioned, have made a dramatic comeback, buoyed by innovative gameplay mechanisms and themes.
The eco-conscious European consumer has also steered the Europe toys market demand in a sustainable direction. With increasing concerns over plastic waste and its environmental ramifications, there's been a pronounced shift towards toys made of sustainable materials. Wooden toys, bioplastics, and toys with eco-friendly packaging have seen a surge in demand, with many European toy manufacturers championing 'green' initiatives.
The licensing sector, too, plays a pivotal role in increasing the Europe toys market size. Popular movie franchises, television shows, and digital gaming characters have found their way into the toy segment, driving sales through character merchandise.
Market Segmentation
The market can be divided based on product, age group, distribution channel, and country.
Market Breakup by Product
- Action Figures
- Building Sets
- Games and Puzzles
- Dolls
- Sports and Outdoor Toys
- Plush
- Others
Market Breakup by Age Group
- Up to 5 Years
- Between 5 to 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Departmental Stores
- Online Channels
- Others
Market Breakup by Country
- Germany
- United Kingdom
- France
- Italy
- Spain
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe toys market. Some of the major players explored in the report by Expert Market Research are as follows:
- LEGO System A/S
- Hasbro, Inc.
- Mattel, Inc.
- Clementoni Spa
- The Goliath Games LLC and B.V Companies
- Ravensburger Group
- Thames & Kosmos
- BRUDER Spielwaren GmbH + Co. KG
- Abysse Corp
- Steiff Retail GmbH
- Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.

1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Toys Market Overview
8.1 Europe Toys Historical Market (2018-2022)
8.2 Europe Toys Market Forecast (2023-2028)
9 Europe Toys Market by Product
9.1 Action Figures
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Building Sets
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3 Games and Puzzles
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4 Dolls
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.5 Sports and Outdoor Toys
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.6 Plush
9.6.1 Historical Trend (2018-2022)
9.6.2 Forecast Trend (2023-2028)
9.7 Others
10 Europe Toys Market by Age Group
10.1 Up to 5 Years
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Between 5 to 10 Years
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 Above 10 Years
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
11 Europe Toys Market by Distribution Channel
11.1 Hypermarkets and Supermarkets
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Departmental Stores
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Online Channels
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 Others
12 Europe Toys Market by Country
12.1 Germany
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 United Kingdom
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 France
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Italy
12.4.1 Historical Trend (2018-2022)
12.4.2 Forecast Trend (2023-2028)
12.5 Spain
12.5.1 Historical Trend (2018-2022)
12.5.2 Forecast Trend (2023-2028)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter's Five Forces Analysis
13.2.1 Supplier's Power
13.2.2 Buyer's Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis
14.1 Major Exporting Countries
14.1.1 By Value
14.1.2 By Volume
14.2 Major Importing Countries
14.2.1 By Value
14.2.2 By Volume
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 LEGO System A/S
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Hasbro, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Mattel, Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Clementoni Spa
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 The Goliath Games LLC and B.V Companies
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Ravensburger Group
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Thames & Kosmos
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 BRUDER Spielwaren GmbH + Co. KG
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Abysse Corp
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Steiff Retail GmbH
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Toys Market: Key Industry Highlights, 2018 and 2028
2. Europe Toys Historical Market: Breakup by Product (USD Million), 2018-2022
3. Europe Toys Market Forecast: Breakup by Product (USD Million), 2023-2028
4. Europe Toys Historical Market: Breakup by Age Group (USD Million), 2018-2022
5. Europe Toys Market Forecast: Breakup by Age Group (USD Million), 2023-2028
6. Europe Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
7. Europe Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
8. Europe Toys Historical Market: Breakup by Country (USD Million), 2018-2022
9. Europe Toys Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Major Exporting Countries by Value
11. Major Importing Countries by Value
12. Major Exporting Countries by Volume
13. Major Exporting Countries by Volume
14. Europe Toys Market Structure

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