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Report
Europe Tin Packaging for Souvenirs Market Report-2026
Market Report I 2022-05-24 I 81 Pages I Market Research Future
Europe Tin Packaging for Souvenirs Market Research Report Forecast Till 2026
Market Synopsis
As per the MRFR analysis, Europe tin packaging for souvenirs market is anticipated to register a healthy market expansion at a healthy CAGR OF 4.8% to reach the market worth of USD 320.59 Million by 2026. Tin packaging process is used for enclosing or protecting products for their distribution, storage, and sale. This type of packaging is used across multiple industries such as, souvenir products, food & beverages, and personal care. The packaging type has gained more popularity owing to the properties of high durability, safety, and convenience.
The demand for tin packaging for souvenirs is growing rapidly in the European market owing to various factors, including the demand for the increased shelf life of food products, the rising number of retail chains in developing countries, and the growing tourism sector. Additionally, the increasing number of retail chains in developing countries, and the growing tourism sector are expected to drive the growth of the tin packaging for souvenir market during the review period. Moreover, the rising retail sector is also expected to present lucrative growth opportunities for the key vendors. However, volatility in the prices of raw materials is expected to hinder market growth in future.
Market Segmentation
The Europe tin packaging for souvenir market has been segmented based on Type, Sales Channel, Application, and Region. Based on Type, the Europe tin packaging for souvenir market has been segmented into square containers & cans, cans, and others. The square containers & segment is expected to grow at a faster rate among others during the forecast period.
In 2019, the cans segment held the largest share of the Europe tin packaging for souvenir market. Based on sales channel, the market has been divided into B2B and B2C. Based on application segment, the Europe tin packaging for souvenir market has been classified into food & beverages, handicrafts & decor, household utility items, and others.
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Regional Analysis
The region-specific analysis of Europe tin packaging market of Lithuania, Denmark, Latvia, Norway, Estonia, Sweden, Ukraine, Russia, Poland, Finland
Russia is expected to lead the market owing to the largest market share of 21.13% in 2019. The regional market growth is driven by the rising demand for tin packaging for souvenirs for packaging solutions. Additionally, the increasing need for a longer shelf-life of food and beverage products is expected to boost these packaging solutions in the country. Poland accounted for the second largest market for tin packaging followed by Sweden.
Major Players
The major market players of Europe tin packeging market includes HUBER Packaging Group GmbH (HUBER Packaging), CANPACK S.A. (CANPACK), Crown Holdings, Inc. (Crown), Emballator Metal Group, and Light Pack Company.
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS
1.1.1 EUROPE TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE
1.1.2 EUROPE TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL
1.1.3 EUROPE TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION
2 MARKET INTRODUCTION
2.1 DEFINITIONS
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS
3.2 PRIMARY RESEARCH
3.3 SECONDARY RESEARCH
3.4 MARKET SIZE ESTIMATION
3.5 FORECAST MODEL
3.6 LIST OF ASSUMPTIONS
4 MARKET INSIGHTS
5 MARKET DYNAMICS
5.1 INTRODUCTION
5.2 DRIVERS
5.2.1 DEMAND FOR INCREASING THE SHELF LIFE OF FOOD PRODUCTS
5.2.2 RISING NUMBER OF RETAIL CHAINS IN DEVELOPING COUNTRIES
5.2.3 GROWING TOURISM SECTOR
5.2.4 DRIVERS: IMPACT ANALYSIS
5.3 RESTRAINT
5.3.1 VOLATILE RAW MATERIAL PRICES
5.3.2 RESTRAINT: IMPACT ANALYSIS
5.4 OPPORTUNITY
5.4.1 GROWING RETAIL SECTOR
5.5 IMPACT OF COVID-19 ANALYSIS
5.5.1 ECONOMIC IMPACT
5.5.1.1 IMPACT ON PACKAGING INDUSTRY
5.5.2 IMPACT ON PRODUCTION
5.5.3 IMPACT ON TIN PACKAGING FOR SOUVENIRS INDUSTRY
5.5.3.1 IMPACT ON SUPPLY CHAIN
5.5.3.2 IMPACT ON RAW MATERIALS
5.5.3.3 CASH FLOW CONSTRAINTS
5.5.3.4 IMPACT ON IMPORT/EXPORT
5.5.4 IMPACT ON WORLD TRADE
5.5.5 IMPACT ON PRICING
6 MARKET FACTOR ANALYSIS
6.1 SUPPLY CHAIN ANALYSIS
6.1.1 DESIGN & DEVELOPMENT
6.1.2 RAW MATERIAL SUPPLY
6.1.3 MANUFACTURING
6.1.4 END-USE INDUSTRY
6.2 PORTER'S FIVE FORCES MODEL
6.2.1 THREAT OF NEW ENTRANTS
6.2.2 BARGAINING POWER OF SUPPLIERS
6.2.3 THREAT OF SUBSTITUTES
6.2.4 BARGAINING POWER OF BUYERS
6.2.5 INTENSITY OF RIVALRY
7 EUROPE TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE
7.1 OVERVIEW
7.2 SQUARE CONTAINER & CANS
7.3 CANS
7.4 OTHERS
8 EUROPE TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL
8.1 OVERVIEW
8.2 B2B
8.3 B2C
9 EUROPE TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION
9.1 OVERVIEW
9.2 FOOD & BEVERAGES
9.2.1 BAKERY & CONFECTIONERY ITEMS
9.2.2 SPICES, CONDIMENTS AND TEA & COFFEE
9.2.3 BEVERAGES
9.3 HANDICRAFT & DECOR
9.4 HOUSEHOLD UTILITY ITEMS
9.5 OTHERS
10 EUROPE TIN PACKAGING FOR SOUVENIR MARKET, BY COUNTRY
10.1 OVERVIEW
10.1.1 TIN PACKAGING FOR SOUVENIR MARKET, BY COUNTRY, 2018-2026
10.2 LITHUANIA
10.2.1 LITHUANIA: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026
10.2.2 LITHUANIA: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026
10.2.3 LITHUANIA: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026
10.3 DENMARK
10.3.1 DENMARK: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026
10.3.2 DENMARK: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026
10.3.3 DENMARK: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026
10.4 LATVIA
10.4.1 LATVIA: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026
10.4.2 LATVIA: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026
10.4.3 LATVIA: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026
10.5 NORWAY
10.5.1 NORWAY: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026
10.5.2 NORWAY: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026
10.5.3 NORWAY: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026
10.6 ESTONIA
10.6.1 ESTONIA: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026
10.6.2 ESTONIA: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026
10.6.3 ESTONIA: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026
10.7 SWEDEN
10.7.1 SWEDEN: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026
10.7.2 SWEDEN: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026
10.7.3 SWEDEN: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026
10.8 UKRAINE
10.8.1 UKRAINE: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026
10.8.2 UKRAINE: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026
10.8.3 UKRAINE: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026
10.9 RUSSIA
10.9.1 RUSSIA: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026
10.9.2 RUSSIA: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026
10.9.3 RUSSIA: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026
10.10 POLAND
10.10.1 POLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026
10.10.2 POLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026
10.10.3 POLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026
10.11 FINLAND
10.11.1 FINLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026
10.11.2 FINLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026
10.11.3 FINLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION
11.2 COMPETITIVE OVERVIEW
11.3 MAJOR GROWTH STRATEGY IN THE EUROPE TIN PACKAGING FOR SOUVENIRS MARKET
11.4 CANPACK S.A.: LEADING PLAYER IN TERMS OF NUMBER OF DEVELOPMENTS IN EUROPE TIN PACKAGING FOR SOUVENIRS MARKET
11.5 COMPETITIVE BENCHMARKING
11.6 KEY DEVELOPMENTS & GROWTH STRATEGIES
11.6.1 PRODUCT DEVELOPMENTS
11.6.2 EXPANSIONS
11.6.3 MERGERS & ACQUISITIONS/INVESTMENTS
11.6.4 PARTNERSHIPS/CONTRACTS & AGREEMENTS
12 COMPANY PROFILES
12.1 HUBER PACKAGING GROUP GMBH
12.1.1 COMPANY OVERVIEW
12.1.2 FINANCIAL OVERVIEW
12.1.3 PRODUCTS OFFERED
12.1.4 KEY DEVELOPMENTS
12.1.5 SWOT ANALYSIS
12.1.6 KEY STRATEGIES
12.2 CANPACK S.A.
12.2.1 COMPANY OVERVIEW
12.2.2 FINANCIAL OVERVIEW
12.2.3 PRODUCTS OFFERED
12.2.4 KEY DEVELOPMENTS
12.2.5 SWOT ANALYSIS
12.2.6 KEY STRATEGIES
12.3 CROWN HOLDINGS, INC.
12.3.1 COMPANY OVERVIEW
12.3.2 FINANCIAL OVERVIEW
12.3.3 PRODUCTS OFFERED
12.3.4 KEY DEVELOPMENTS
12.3.5 SWOT ANALYSIS
12.3.6 KEY STRATEGIES
12.4 EMBALLATOR METAL GROUP
12.4.1 COMPANY OVERVIEW
12.4.2 FINANCIAL OVERVIEW
12.4.3 PRODUCTS OFFERED
12.4.4 KEY DEVELOPMENTS
12.4.5 SWOT ANALYSIS
12.4.6 KEY STRATEGIES
12.5 LIGHT PACK COMPANY
12.5.1 COMPANY OVERVIEW
12.5.2 FINANCIAL OVERVIEW
12.5.3 PRODUCTS OFFERED
12.5.4 KEY DEVELOPMENTS
12.5.5 KEY STRATEGIES
12.6 TINPAC
12.6.1 COMPANY OVERVIEW
12.6.2 FINANCIAL OVERVIEW
12.6.3 PRODUCTS OFFERED
12.6.4 KEY DEVELOPMENTS
12.6.5 KEY STRATEGIES
LIST OF TABLES
TABLE 1 LIST OF ASSUMPTIONS
TABLE 2 TOTAL CONTRIBUTION OF TRAVEL & TOURISM SECTOR TO GDP, 2019 (%)
TABLE 3 TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 4 TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 5 TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 6 TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 7 TIN PACKAGING FOR SOUVENIR MARKET, BY COUNTRY, 2018-2026 (USD MILLION)
TABLE 8 LITHUANIA: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 9 LITHUANIA: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 10 LITHUANIA: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 11 LITHUANIA: TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 12 DENMARK: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 13 DENMARK: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 14 DENMARK: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 15 DENMARK: TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 16 LATVIA: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 17 LATVIA: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 18 LATVIA: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 19 LATVIA: TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 20 NORWAY: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 21 NORWAY: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 22 NORWAY: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 23 NORWAY: TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 24 ESTONIA: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 25 ESTONIA: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 26 ESTONIA: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 27 ESTONIA: TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 28 SWEDEN: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 29 SWEDEN: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 30 SWEDEN: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 31 SWEDEN: TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 32 UKRAINE: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 33 UKRAINE: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 34 UKRAINE: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 35 UKRAINE: TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 36 RUSSIA: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 37 RUSSIA: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 38 RUSSIA: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 39 RUSSIA: TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 40 POLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 41 POLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 42 POLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 43 POLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 44 FINLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
TABLE 45 FINLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
TABLE 46 FINLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
TABLE 47 FINLAND: TIN PACKAGING FOR SOUVENIR MARKET, BY FOOD & BEVERAGES, 2018-2026 (USD MILLION)
TABLE 48 MOST ACTIVE PLAYER IN THE EUROPE TIN PACKAGING FOR SOUVENIRS MARKET
TABLE 49 PRODUCT DEVELOPMENTS
TABLE 50 EXPANSIONS
TABLE 51 MERGERS & ACQUISITIONS/INVESTMENTS
TABLE 52 PARTNERSHIPS/CONTRACTS & AGREEMENTS
TABLE 53 HUBER PACKAGING GROUP GMBH: PRODUCTS OFFERED
TABLE 54 CANPACK S.A.: PRODUCTS OFFERED
TABLE 55 CANPACK S.A.: KEY DEVELOPMENTS
TABLE 56 CROWN HOLDINGS, INC.: PRODUCTS OFFERED
TABLE 57 EMBALLATOR METAL GROUP: PRODUCTS OFFERED
TABLE 58 EMBALLATOR METAL GROUP: KEY DEVELOPMENTS
TABLE 59 LIGHT PACK COMPANY: PRODUCTS OFFERED
TABLE 60 TINPAC: PRODUCTS OFFERED
LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS
FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: EUROPE TIN PACKAGING FOR SOUVENIR MARKET
FIGURE 3 EUROPE TIN PACKAGING FOR SOUVENIR MARKET ANALYSIS, BY TYPE
FIGURE 4 EUROPE TIN PACKAGING FOR SOUVENIR MARKET ANALYSIS, BY SALES CHANNEL
FIGURE 5 EUROPE TIN PACKAGING FOR SOUVENIR MARKET ANALYSIS, BY APPLICATION
FIGURE 6 EUROPE TIN PACKAGING FOR SOUVENIR MARKET: STRUCTURE
FIGURE 7 RESEARCH PROCESS
FIGURE 8 TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 9 EUROPE EUROPE TIN PACKAGING FOR SOUVENIR MARKET SIZE & MARKET SHARE, BY COUNTRY (2019 VS 2026)
FIGURE 10 MARKET DYNAMIC ANALYSIS OF EUROPE TIN PACKAGING FOR SOUVENIR MARKET
FIGURE 11 DRIVERS: IMPACT ANALYSIS
FIGURE 12 TIN MONTHLY PRICE, (EURO PER METRIC TON)
FIGURE 13 RESTRAINT: IMPACT ANALYSIS
FIGURE 14 SUPPLY CHAIN: EUROPE TIN PACKAGING FOR SOUVENIR MARKET
FIGURE 15 PORTER'S FIVE FORCES MODEL: EUROPE TIN PACKAGING FOR SOUVENIR MARKET
FIGURE 16 TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2019 (% SHARE)
FIGURE 17 TIN PACKAGING FOR SOUVENIR MARKET, BY TYPE, 2018-2026 (USD MILLION)
FIGURE 18 TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2019 (% SHARE)
FIGURE 19 TIN PACKAGING FOR SOUVENIR MARKET, BY SALES CHANNEL, 2018-2026 (USD MILLION)
FIGURE 20 TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2019 (% SHARE)
FIGURE 21 TIN PACKAGING FOR SOUVENIR MARKET, BY APPLICATION, 2018-2026 (USD MILLION)
FIGURE 22 TIN PACKAGING FOR SOUVENIR MARKET, BY COUNTRY, 2019 (% SHARE)
FIGURE 23 TIN PACKAGING FOR SOUVENIR MARKET, BY COUNTRY, 2018-2026
FIGURE 24 CONTRACTS & AGREEMENTS: THE MAJOR STRATEGY ADOPTED BY KEY PLAYERS IN EUROPE TIN PACKAGING FOR SOUVENIRS MARKET
FIGURE 25 BENCHMARKING OF MAJOR COMPETITORS
FIGURE 26 HUBER PACKAGING GROUP GMBH: SWOT ANALYSIS
FIGURE 27 CANPACK S.A.: SWOT ANALYSIS
FIGURE 28 CROWN HOLDINGS, INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 29 CROWN HOLDINGS, INC.: SWOT ANALYSIS
FIGURE 30 EMBALLATOR METAL GROUP: SWOT ANALYSIS
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