Report

The European mobile cloud market is expected to register a CAGR of approximately 22.5% over the forecast period (2023 - 2028). The COVID-19 pandemic has drastically increased the data consumption patterns of consumers in the region. Due to a large chunk of the population working from home, the demand for internet-based content consumption, both at the corporate and user level, has increased by leaps and bound.

Key Highlights
The expansion of the European mobile cloud market is predicted to be fueled by an increase in smartphone usage, a high adoption rate of the Bring Your Own Devices (BYOD) concept, the availability of faster network access, and more awareness of cloud-based services.
For instance, in September 2021, CareGame, a mobile cloud gaming provider, announced that it had a catalog of over 1,000 titles, making it the market's one of the largest collections of no-download mobile games. Service providers and mobile operators can offer consumers access to 1K+ games using CareGame's unique mobile cloud gaming technology by partnering with the company.
There is increasing use of mobile devices such as iPods, smartphones, tablets, Chromebooks, Kindles, and other similar devices in modern classrooms. Another advantage of mobile cloud computing for learning providers is agility and creativity. It allows them to explore more quickly and frequently. As a result, they will be able to innovate to provide better learning experiences for students. This is possible because new tools and features may be built, tested, and deployed in existing programs to improve them.
The European Commission recognized 5G prospects early on, forming a public-private partnership on 5G (5G-PPP) in 2013 to speed up 5G research and development. The European Commission allocated more than EUR 700 million in public funds to support this work under the Horizon 2020 program. This program will increase the demand for the mobile cloud in the near future.
The growing concerns over cybersecurity are expected to hinder the growth of the market. For instance, according to the European Union Agency for Cybersecurity (ENISA), 2020 witnessed more than double the number of attacks over 2019, logging 304 cases compared to 146 in 2019. There was also a 47% hike in cyberattacks on hospitals and healthcare networks.


Europe Mobile Cloud Market Trends

Gaming Segment is Observing a Significant Increase


The pandemic disrupted practically every business and wiped off several outright. Surprisingly, gaming-as-a-service, also known as cloud gaming, exploded in popularity and is anticipated to continue on its upward trajectory. While cloud trends continue to emerge across several industries, gaming is no exception.
Cloud gaming works by hosting and running games on powerful remote servers and streaming the action to the user's gaming device over the internet. Tech giants have placed their support behind this genre of game. Microsoft said that Xbox Game Pass Ultimate, which allows customers to play Xbox games on non-Xbox platforms, will be available on PCs and iOS devices by spring 2021.
In May 2021, Orange deployed Wizitivi's Streamava cloud gaming platform on mobile devices in France. The white-labeled cloud gaming app is being offered to users to complement the operator's 5G expansion. Users will be able to play over 300 games from leading publishers on their mobile devices without downloading anything.
Moreover, in August 2020, Telekom launched its cloud gaming platform, MagentaGaming. With MagentaGaming, powerful cloud servers stream games directly to Windows PCs, Macs, and Android smartphones and tablets. Even for technically demanding games, this eliminates the need for lengthy download periods or the purchase of expensive hardware. The company uses a decentralized EDGE cloud model to minimize the distance between the consumer and Deutsche Telekom as short as possible.
Apple's iOS 14 updates have the potential to disrupt app publishers' ability to market themselves and monetize through advertising effectively. The company reported abolition of the IDFA will make targeted advertising more difficult. The absence of IDFA will influence all mobile genres, both casual and core.


Advancing Internet Connectivity is Expected to Drive the Market


The EU has taken steps to boost connectivity in several areas. It eliminated roaming fees, allowing consumers to use mobile subscriptions throughout the EU at no additional cost. The WiFi4EU initiative helped local communities set up free Wi-Fi hotspots. The EU also offers to finance, develops technical guidelines, and brings together specialists to assist governments and enterprises in improving network coverage and implementing 5G networks across Europe.
In 2020, Poste Italiane SpA reached agreements with Telecom Italia and broadband company Open Fiber to provide high-speed fiber optic internet services across Italy, expanding its existing mobile offering. The separate commercial contracts will be implemented through PostePay, including PosteMobile, the company's digital services unit. The contracts would enable Poste Italiane to provide advanced internet connectivity solutions to both individual and business users.
The Amsterdam Internet Exchange (AMS-IX), in particular, contributed to the Netherlands' status as a digital hub. AMS-IX is one of the world's major internet exchanges, ensuring that internet service providers, telecom corporations, and cloud providers have routed their global traffic efficiently, securely, and reliably for more than 25 years.
In July 2021, the UK Government announced People in rural Scotland, Wales, and the North East of England would see significant increases in mobile coverage due to a GBP 1 billion mobile connection program. This program is a key component of the government's effort to level the playing field across the United Kingdom. It will provide economic and social advantages to people regardless of where they live.
Gaia-X is a collaboration between the European Commission and the German and French governments. As per Germany's Federal Ministry for Economic Affairs and Energy, it will require the concerted efforts of over 100 organizations, including Deutsche Bank, Siemens, Bosch, Telekom, and SAP. The official launch was to be in 2021. This plan will challenge the dominance of American and Chinese companies in the cloud sector.


Europe Mobile Cloud Market Competitor Analysis

The European mobile cloud market is moderately concentrated, with many market players cornering a very minimal share in the market. The development of regional markets and increasing shares of local players in foreign direct investments are the major factors promoting the fragmented nature of the market.


September 2021 - BT Group, the UK's prominent mobile and broadband operator, preferred Oracle Communications Cloud-Native Converged Policy Management to optimize network resources and accelerate the launch of new 5G capabilities. The solution will allow BT to quickly and easily test and deploy 5G services across its EE mobile network, including live streaming and zero-rated 5G content.
July 2021 - Google Cloud and SAP SE expanded their strategic relationship to assist customers in executing business transformations, migrate important business systems to the cloud, and augment existing business systems with Google Cloud AI and machine learning capabilities (ML).


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