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Report
Europe Electric Toothbrush Market, By Type (Battery, Rechargeable), By End User (Kids, Adults), By Sales Channel (Online, Offline), By Country, Competition, Forecast & Opportunities, 2020-2030F
Market Report I 2025-04-30 I 132 Pages I TechSci Research
Market Overview
The Europe Electric Toothbrush Market was valued at USD 3.45 billion in 2024 and is projected to reach USD 7.03 billion by 2030, growing at a CAGR of 8.26% during the forecast period. The market is expanding steadily, supported by heightened awareness of oral health and the rising incidence of dental conditions such as cavities and gum disease. Electric toothbrushes are gaining preference due to their effectiveness in plaque removal and improving overall oral hygiene. Innovations including pressure sensors, built-in timers, and Bluetooth-enabled features have further boosted consumer adoption. The aging population in Europe is also contributing to the market, as elderly individuals seek efficient and user-friendly oral care devices. Additionally, increasing disposable income across the region is making electric toothbrushes more attainable, further accelerating market growth.
Key Market Drivers
Large Pool of People Suffering from Oral Diseases
The prevalence of oral health issues across Europe significantly contributes to the growth of the electric toothbrush market. A substantial portion of the population suffers from conditions such as dental caries, gingivitis, and tooth sensitivity. For example, in the UK alone, 74% of individuals have had at least one tooth extraction due to dental problems, and nearly a third experience tooth decay requiring treatment. Traditional brushing methods are often inadequate for thorough cleaning, prompting a shift towards electric toothbrushes. These devices offer improved plaque removal, better gum health, and enhanced user compliance through built-in timers and pressure controls, making them an ideal choice for managing and preventing oral diseases.
Key Market Challenges
Higher Production Cost
High production costs remain a major hurdle for the Europe electric toothbrush market. The manufacturing of electric toothbrushes involves advanced components like high-speed motors, sensors, and connectivity modules, all of which raise production expenses. Additional costs stem from the use of durable materials, longer-lasting batteries, and ergonomic designs. These expenses result in elevated retail prices, which may limit consumer access, particularly among price-sensitive segments. While the long-term benefits of electric toothbrushes are acknowledged, the initial cost continues to deter a large portion of consumers. Manufacturers are exploring cost-efficient solutions and technological optimizations to make products more accessible without compromising performance.
Key Market Trends
Sustainability & Eco-Friendly Trends
Sustainability is emerging as a critical trend in the Europe electric toothbrush market. Consumers are increasingly favoring eco-conscious products, driving demand for electric toothbrushes with recyclable components, biodegradable heads, and plastic-free packaging. Brands such as Suri and Georganics are setting industry benchmarks by offering sustainable alternatives and promoting take-back programs for used brush heads. Regulatory frameworks like the EU's Circular Economy Action Plan are encouraging manufacturers to adopt modular designs that reduce plastic waste and enhance recyclability. While the adoption of eco-friendly electric toothbrushes is still growing, the trend reflects a strong shift toward greener oral care practices aligned with evolving consumer expectations.
Key Market Players
- The Procter & Gamble Company
- Argos Limited
- Boots UK Limited
- Gem-Care Products Pty Ltd
- Koninklijke Philips N.V.
- Ordo
- Brushd
- Perfora
- Colgate-Palmolive Company
- Sonic Brush
Report Scope:
In this report, the Europe Electric Toothbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Europe Electric Toothbrush Market, By Type:
o Battery
o Rechargeable
- Europe Electric Toothbrush Market, By End User:
o Kids
o Adults
- Europe Electric Toothbrush Market, By Sales Channel:
o Online
o Offline
- Europe Electric Toothbrush Market, By Country:
France
United Kingdom
Italy
Germany
Spain
Netherlands
Belgium
Russia
Poland
Rest of Europe
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Europe Electric Toothbrush Market.
Available Customizations:
Europe Electric Toothbrush Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Country
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. Europe Electric Toothbrush Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Battery, Rechargeable)
5.2.2. By End User (Kids, Adults)
5.2.3. By Sales Channel (Online, Offline)
5.2.4. By Country
5.2.5. By Company (2024)
5.3. Market Map
6. France Electric Toothbrush Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By End User
6.2.3. By Sales Channel
7. UK Electric Toothbrush Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By End User
7.2.3. By Sales Channel
8. Italy Electric Toothbrush Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By End User
8.2.3. By Sales Channel
9. Germany Electric Toothbrush Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By End User
9.2.3. By Sales Channel
10. Spain Electric Toothbrush Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By End User
10.2.3. By Sales Channel
11. Netherlands Electric Toothbrush Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Type
11.2.2. By End User
11.2.3. By Sales Channel
12. Belgium Electric Toothbrush Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.2. Market Share & Forecast
12.2.1. By Type
12.2.2. By End User
12.2.3. By Sales Channel
13. Russia Electric Toothbrush Market Outlook
13.1. Market Size & Forecast
13.1.1. By Value
13.2. Market Share & Forecast
13.2.1. By Type
13.2.2. By End User
13.2.3. By Sales Channel
14. Poland Electric Toothbrush Market Outlook
14.1. Market Size & Forecast
14.1.1. By Value
14.2. Market Share & Forecast
14.2.1. By Type
14.2.2. By End User
14.2.3. By Sales Channel
15. Market Dynamics
15.1. Drivers
15.2. Challenges
16. Market Trends & Developments
16.1. Merger & Acquisition (If Any)
16.2. Product Launches (If Any)
16.3. Recent Developments
17. Porters Five Forces Analysis
17.1. Competition in the Industry
17.2. Potential of New Entrants
17.3. Power of Suppliers
17.4. Power of Customers
17.5. Threat of Substitute Products
18. Competitive Landscape
18.1. Company Profiles
18.1.1. The Procter & Gamble Company
18.1.1.1. Business Overview
18.1.1.2. Company Snapshot
18.1.1.3. Products & Services
18.1.1.4. Financials (As Per Availability)
18.1.1.5. Key Market Focus & Geographical Presence
18.1.1.6. Recent Developments
18.1.1.7. Key Management Personnel
18.1.2. Argos Limited
18.1.3. Boots UK Limited
18.1.4. Gem-Care Products Pty Ltd
18.1.5. Koninklijke Philips N.V.,
18.1.6. Ordo
18.1.7. Brushd
18.1.8. Perfora
18.1.9. Colgate-Palmolive Company
18.1.10. Sonic Brush
19. Strategic Recommendations
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