Please Wait.....
Report
Europe Digital Marketing Software Market Forecast 2023-2032
Market Report I 2023-04-28 I 162 Pages I Inkwood Research
KEY FINDINGS
The Europe digital marketing software market is projected to propel at a 13.99% CAGR during the forecast period, 2023-2032. Technological evolution, affordability of digital marketing platforms, changing consumer attitudes, increased digital channel usage, data accessibility, and advanced analytics tools boost the market growth.
MARKET INSIGHTS
The Europe digital marketing software market growth analysis includes a thorough study of Poland, France, Germany, the United Kingdom, Spain, Italy, Belgium, and Rest of Europe. Adopting digital marketing technologies in France enhances customer focus and facilitates better utilization of first-party data as businesses increasingly invest in these data sources. Over half of the enterprises in the information and communication sector employ CRM software to manage and analyze client data, with larger companies using CRM three times more than SMEs. During the forecast period, social media usage is expected to rise significantly.
The growing influence of Artificial Intelligence (AI) and data-driven marketing has led to increased demand for social media and digital marketing. In the retail sector, numerous e-commerce businesses leverage augmented reality to allow customers to experience products before purchasing. These emerging technologies positively impact the digital marketing software market.
In Italy, digital ad spending is rising, reflecting businesses' growing interest in engaging customers through digital channels. Italy presents a lucrative market with an estimated 28 million online buyers and a rapidly expanding e-commerce sector. The country boasts over 64 million mobile phone users, making mobile marketing a critical component of Italian digital marketing strategies.
COMPETITIVE INSIGHTS
Some key players in the market are Google Inc, SAP SE, etc.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation caters to a thorough assessment of key segments with their market estimations.
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2 METHODOLOGY
1.3 ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. GROWING SIGNIFICANCE OF MULTI-CHANNEL MARKETING
2.5.2. INCREASING INVESTMENT IN DIGITAL ADVERTISING
2.5.3. USE OF VISUAL AND INTERACTIVE CONTENT TO KEEP THE USERS ENGAGED
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. ADVANTAGES OF DIGITAL MARKETING OVER CONVENTIONAL MARKETING STRATEGIES
3.1.2. EQUAL OPPORTUNITY FOR ALL BUSINESS SIZES
3.1.3. SURGE IN SOCIAL MEDIA AND EMAIL MARKETING TO ALTER USER ENGAGEMENT
3.2. KEY RESTRAINTS
3.2.1. CONCERNS ABOUT CYBER SECURITY RISKS
3.2.2. HIGH DEGREE OF COMPETITION IN THE DIGITAL MARKETING FIELD
3.2.3. LACK OF SKILLED PROGRAMMERS
4. KEY ANALYTICS
4.1. KEY TECHNOLOGY TRENDS
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. MARKET MATURITY ANALYSIS
4.4. MARKET CONCENTRATION ANALYSIS
5. MARKET BY COMPONENT
5.1. SOLUTION
5.1.1. CRM SOFTWARE
5.1.2. EMAIL MARKETING
5.1.3. SOCIAL MEDIA
5.1.4. SEARCH MARKETING
5.1.5. CONTENT MANAGEMENT
5.1.6. MARKETING AUTOMATION
5.1.7. CAMPAIGN MANAGEMENT
5.1.8. OTHER SOLUTIONS
5.2. SERVICE
5.2.1. PROFESSIONAL SERVICES
5.2.2. MANAGED SERVICES
6. MARKET BY DEPLOYMENT
6.1. CLOUD
6.2. ON-PREMISE
7. MARKET BY ENTERPRISE SIZE
7.1. LARGE ENTERPRISES
7.2. SMALL & MEDIUM ENTERPRISES
8. MARKET BY END-USER
8.1. AUTOMOTIVE
8.2. BFSI
8.3. EDUCATION
8.4. GOVERNMENT
8.5. HEALTHCARE
8.6. MANUFACTURING
8.7. MEDIA & ENTERTAINMENT
8.8. OTHER END-USERS
9. GEOGRAPHICAL ANALYSIS
9.1. EUROPE
9.1.1. MARKET SIZE & ESTIMATES
9.1.2. EUROPE DIGITAL MARKETING SOFTWARE MARKET DRIVERS
9.1.3. EUROPE DIGITAL MARKETING SOFTWARE MARKET CHALLENGES
9.1.4. EUROPE DIGITAL MARKETING SOFTWARE REGULATORY FRAMEWORK
9.1.5. KEY PLAYERS IN EUROPE DIGITAL MARKETING SOFTWARE MARKET
9.1.6. COUNTRY ANALYSIS
9.1.6.1. UNITED KINGDOM
9.1.6.1.1. UNITED KINGDOM DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.2. GERMANY
9.1.6.2.1. GERMANY DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.3. FRANCE
9.1.6.3.1. FRANCE DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.4. ITALY
9.1.6.4.1. ITALY DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.5. SPAIN
9.1.6.5.1. SPAIN DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.6. BELGIUM
9.1.6.6.1. BELGIUM DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.7. POLAND
9.1.6.7.1. POLAND DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.8. REST OF EUROPE
9.1.6.8.1. REST OF EUROPE DIGITAL MARKETING MARKET SIZE & OPPORTUNITIES
10. COMPETITIVE LANDSCAPE
10.1. KEY STRATEGIC DEVELOPMENTS
10.1.1. MERGERS & ACQUISITIONS
10.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
10.1.3. PARTNERSHIPS & AGREEMENTS
10.1.4. BUSINESS EXPANSIONS & DIVESTITURES
10.2. COMPANY PROFILES
10.2.1. ADOBE INC
10.2.1.1. COMPANY OVERVIEW
10.2.1.2. PRODUCTS / SERVICES
10.2.1.3. STRENGTHS & CHALLENGES
10.2.2. GOOGLE LLC
10.2.2.1. COMPANY OVERVIEW
10.2.2.2. PRODUCTS / SERVICES LIST
10.2.2.3. STRENGTHS & CHALLENGES
10.2.3. IBM CORPORATION
10.2.3.1. COMPANY OVERVIEW
10.2.3.2. PRODUCTS / SERVICES LIST
10.2.3.3. STRENGTHS & CHALLENGES
10.2.4. MICROSOFT CORPORATION
10.2.4.1. COMPANY OVERVIEW
10.2.4.2. PRODUCTS / SERVICES LIST
10.2.4.3. STRENGTHS & CHALLENGES
10.2.5. ORACLE CORPORATION
10.2.5.1. COMPANY OVERVIEW
10.2.5.2. PRODUCTS / SERVICES LIST
10.2.5.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT - DIGITAL MARKETING SOFTWARE
TABLE 2: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 3: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 4: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY SOLUTION, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 5: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY SOLUTION, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 6: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 7: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 8: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 9: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 10: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY ENTERPRISE SIZE, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 11: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY ENTERPRISE SIZE, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 12: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY END-USER, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 13: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY END-USER, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 14: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 15: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 16: EUROPE DIGITAL MARKETING SOFTWARE REGULATORY FRAMEWORK
TABLE 17: KEY PLAYERS OPERATING IN EUROPE DIGITAL MARKETING SOFTWARE MARKET
TABLE 18: LIST OF MERGERS & ACQUISITIONS
TABLE 19: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 20: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 21: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY TECHNOLOGY TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: EUROPE DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY COMPONENT, IN 2022
FIGURE 7: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY SOLUTION, 2023-2032 (IN $ BILLION)
FIGURE 8: EUROPE DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY SOLUTION, IN 2022
FIGURE 9: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY CRM SOFTWARE, 2023-2032 (IN $ BILLION)
FIGURE 10: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY EMAIL MARKETING, 2023-2032 (IN $ BILLION)
FIGURE 11: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY SOCIAL MEDIA, 2023-2032 (IN $ BILLION)
FIGURE 12: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY SEARCH MARKETING 2023-2032 (IN $ BILLION)
FIGURE 13: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY CONTENT MANAGEMENT 2023-2032 (IN $ BILLION)
FIGURE 14: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY MARKETING AUTOMATION 2023-2032 (IN $ BILLION)
FIGURE 15: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2023-2032 (IN $ BILLION)
FIGURE 16: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY OTHER SOLUTIONS, 2023-2032 (IN $ BILLION)
FIGURE 17: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, 2023-2032 (IN $ BILLION)
FIGURE 18: EUROPE DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY SERVICE, IN 2022
FIGURE 19: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY PROFESSIONAL SERVICES, 2023-2032 (IN $ BILLION)
FIGURE 20: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY MANAGED SERVICES, 2023-2032 (IN $ BILLION)
FIGURE 21: EUROPE DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2022
FIGURE 22: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY CLOUD, 2023-2032 (IN $ BILLION)
FIGURE 23: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY ON-PREMISE, 2023-2032 (IN $ BILLION)
FIGURE 24: EUROPE DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY ENTERPRISE SIZE, IN 2022
FIGURE 25: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY LARGE ENTERPRISES, 2023-2032 (IN $ BILLION)
FIGURE 26: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY SMALL & MEDIUM ENTERPRISES, 2023-2032 (IN $ BILLION)
FIGURE 27: EUROPE DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY END-USER, IN 2022
FIGURE 28: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY AUTOMOTIVE, 2023-2032 (IN $ BILLION)
FIGURE 29: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY BFSI, 2023-2032 (IN $ BILLION)
FIGURE 30: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY EDUCATION, 2023-2032 (IN $ BILLION)
FIGURE 31: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY GOVERNMENT, 2023-2032 (IN $ BILLION)
FIGURE 32: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY HEALTHCARE, 2023-2032 (IN $ BILLION)
FIGURE 33: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY MANUFACTURING, 2023-2032 (IN $ BILLION)
FIGURE 34: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY MEDIA & ENTERTAINMENT, 2023-2032 (IN $ BILLION)
FIGURE 35: EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY OTHER END-USERS, 2023-2032 (IN $ BILLION)
FIGURE 36: EUROPE DIGITAL MARKETING SOFTWARE MARKET, COUNTRY OUTLOOK, 2022 & 2032 (IN %)
FIGURE 37: UNITED KINGDOM DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 38: GERMANY DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 39: FRANCE DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 40: ITALY DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 41: SPAIN DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 42: BELGIUM DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 43: POLAND DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 44: REST OF EUROPE DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security