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Report
Europe Customer Relationship Management Market Forecast 2023-2032
Market Report I 2023-08-11 I 153 Pages I Inkwood Research
KEY FINDINGS
The Europe customer relationship management market is predicted to register a CAGR of 13.49% during the forecast period, 2023-2032. Given the presence of diverse industries like manufacturing, healthcare, retail, and banking, industry-specific CRM solutions are gaining traction in Europe. These solutions offer specialized features and functionalities that cater to the specific needs of each industry.
MARKET INSIGHTS
The Netherlands, Germany, Italy, Nordic Countries, Spain, the United Kingdom, France, Belgium, and Rest of Europe are evaluated for the Europe customer relationship management market growth analysis. In Germany, the increasing importance of identifying customer behaviors, preferences, and patterns due to growing competition in the market is motivating organizations to use CRM software. With increasing competition in the market, organizations across Germany are widely adopting CRM solutions to create a transparent communication model with customers. Customers shift between brands very quickly, which makes it more important for organizations to connect with the customer. German businesses have extensive experience accepting and implementing cloud services. Cloud computing has grown in popularity in Germany in recent years. Apart from Amazon (Amazon Web Services), Microsoft (Azure), and Google (Google Cloud Platform), firms in Germany include IBM, Alibaba, Deutsche Telekom, Oracle, Exoscale, and Profitbricks.
Whereas the Netherlands boasts a resilient Information and Communications Technology (ICT) sector despite its compact size. As of the fourth quarter of 2020, the Dutch ICT landscape comprised approximately 82,000 enterprises. Impressively, ICT ventures constituted 4.3% of the total spectrum of Dutch businesses, demonstrating a consistent growth trend over the preceding decade. Notably, nearly 93% of entities within this sector function as ICT service providers, while the count of ICT wholesale enterprises is on a gradual decline. Such factors propel market growth in these countries.
COMPETITIVE INSIGHTS
Some of the prominent companies in the market are The Sage Group plc, Oracle Corporation, Microsoft Corporation, etc.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation caters to a thorough assessment of key segments with their market estimations
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. INCREASING PREFERENCE FOR CLOUD BASED CRM
2.5.2. INDUSTRY-SPECIFIC CRM SYSTEMS ARE GAINING MOMENTUM
2.5.3. GROWING SCOPE FOR CRM ANALYTICS
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. CRM'S KEY ROLE IN CUSTOMER RETENTION
3.1.2. INCREASED DEMAND FOR MARKETING AUTOMATION
3.1.3. CRM'S CRITICAL ROLE IN SUCCESSFUL DIGITAL TRANSFORMATION
3.2. KEY RESTRAINTS
3.2.1. SECURITY CONCERNS AFFECTING CRM DATABASE
3.2.2. HIGH COSTS OF CRM SOFTWARE
4. KEY ANALYTICS
4.1. KEY TECHNOLOGY TRENDS
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
4.4. MARKET CONCENTRATION ANALYSIS
4.5. KEY BUYING CRITERIA
4.5.1. FUNCTIONALITY
4.5.2. USER EXPERIENCE
4.5.3. INTEGRATION CAPABILITIES
4.5.4. COST
5. MARKET BY DEPLOYMENT
5.1. CLOUD
5.2. ON-PREMISE
6. MARKET BY ORGANIZATION SIZE
6.1. LARGE ORGANIZATION
6.2. SMALL AND MEDIUM-SIZED ORGANIZATION
7. MARKET BY END-USER
7.1. IT & TELECOM
7.2. RETAIL
7.3. BFSI
7.4. HEALTHCARE
7.5. TRANSPORTATION AND LOGISTICS
7.6. OTHER END-USERS
8. MARKET BY APPLICATION
8.1. LEAD GENERATION
8.2. CUSTOMER EXPERIENCE MANAGEMENT
8.3. CRM ANALYTICS
8.4. SALES AND MARKETING
8.5. CUSTOMER SUPPORT
8.6. OTHER APPLICATIONS
9. GEOGRAPHICAL ANALYSIS
9.1. EUROPE
9.1.1. MARKET SIZE & ESTIMATES
9.1.2. EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET DRIVERS
9.1.3. EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET CHALLENGES
9.1.4. KEY PLAYERS IN EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET
9.1.5. COUNTRY ANALYSIS
9.1.5.1. UNITED KINGDOM
9.1.5.1.1. UNITED KINGDOM CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
9.1.5.2. GERMANY
9.1.5.2.1. GERMANY CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
9.1.5.3. FRANCE
9.1.5.3.1. FRANCE CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
9.1.5.4. ITALY
9.1.5.4.1. ITALY CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
9.1.5.5. SPAIN
9.1.5.5.1. SPAIN CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
9.1.5.6. BELGIUM
9.1.5.6.1. BELGIUM CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
9.1.5.7. THE NETHERLANDS
9.1.5.7.1. THE NETHERLANDS CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
9.1.5.8. NORDIC COUNTRIES
9.1.5.8.1. NORDIC COUNTRIES CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
9.1.5.9. REST OF EUROPE
9.1.5.9.1. REST OF EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
10. COMPETITIVE LANDSCAPE
10.1. KEY STRATEGIC DEVELOPMENTS
10.1.1. MERGERS & ACQUISITIONS
10.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
10.1.3. PARTNERSHIPS & AGREEMENTS
10.1.4. BUSINESS EXPANSIONS & DIVESTITURES
10.2. COMPANY PROFILES
10.2.1. ADOBE INC
10.2.1.1. COMPANY OVERVIEW
10.2.1.2. PRODUCTS / SERVICES LIST
10.2.1.3. STRENGTHS & CHALLENGES
10.2.2. FRESHWORKS
10.2.2.1. COMPANY OVERVIEW
10.2.2.2. PRODUCTS / SERVICES LIST
10.2.2.3. STRENGTHS & CHALLENGES
10.2.3. HUBSPOT
10.2.3.1. COMPANY OVERVIEW
10.2.3.2. PRODUCTS / SERVICES LIST
10.2.3.3. STRENGTHS & CHALLENGES
10.2.4. INFOR
10.2.4.1. COMPANY OVERVIEW
10.2.4.2. PRODUCTS / SERVICES LIST
10.2.4.3. STRENGTHS & CHALLENGES
10.2.5. INSIGHTLY INC
10.2.5.1. COMPANY OVERVIEW
10.2.5.2. PRODUCTS / SERVICES LIST
10.2.6. MICROSOFT CORPORATION
10.2.6.1. COMPANY OVERVIEW
10.2.6.2. PRODUCTS / SERVICES LIST
10.2.6.3. STRENGTHS & CHALLENGES
10.2.7. ORACLE CORPORATION
10.2.7.1. COMPANY OVERVIEW
10.2.7.2. PRODUCTS / SERVICES LIST
10.2.7.3. STRENGTHS & CHALLENGES
10.2.8. PEGASYSTEMS INC
10.2.8.1. COMPANY OVERVIEW
10.2.8.2. PRODUCTS / SERVICES LIST
10.2.9. PIPEDRIVE
10.2.9.1. COMPANY OVERVIEW
10.2.9.2. PRODUCTS / SERVICES LIST
10.2.10. SALESFORCE INC
10.2.10.1. COMPANY OVERVIEW
10.2.10.2. PRODUCTS / SERVICES LIST
10.2.10.3. STRENGTHS & CHALLENGES
10.2.11. SAP SE
10.2.11.1. COMPANY OVERVIEW
10.2.11.2. PRODUCTS / SERVICES LIST
10.2.11.3. STRENGTHS & CHALLENGES
10.2.12. SUGARCRM
10.2.12.1. COMPANY OVERVIEW
10.2.12.2. PRODUCTS / SERVICES LIST
10.2.13. THE SAGE GROUP PLC
10.2.13.1. COMPANY OVERVIEW
10.2.13.2. PRODUCTS / SERVICES LIST
10.2.13.3. STRENGTHS & CHALLENGES
10.2.14. ZENDESK
10.2.14.1. COMPANY OVERVIEW
10.2.14.2. PRODUCTS / SERVICES LIST
10.2.14.3. STRENGTHS & CHALLENGES
10.2.15. ZOHO CORPORATION
10.2.15.1. COMPANY OVERVIEW
10.2.15.2. PRODUCTS / SERVICES LIST
10.2.15.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT - CUSTOMER RELATIONSHIP MANAGEMENT
TABLE 2: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 3: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY DEPLOYMENT, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 4: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY ORGANIZATION SIZE, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 5: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY ORGANIZATION SIZE, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 6: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY END-USER, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 7: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY END-USER, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 8: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY APPLICATION, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 9: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY APPLICATION, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 10: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 11: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY COUNTRY, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 12: KEY PLAYERS OPERATING IN EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET
TABLE 13: LIST OF MERGERS & ACQUISITIONS
TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 16: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY TECHNOLOGY TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR EUROPE
FIGURE 4: MARKET CONCENTRATION ANALYSIS
FIGURE 5: KEY BUYING CRITERIA
FIGURE 6: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2022
FIGURE 7: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY CLOUD, 2023-2032 (IN $ BILLION)
FIGURE 8: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY ON-PREMISE, 2023-2032 (IN $ BILLION)
FIGURE 9: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, GROWTH POTENTIAL, BY ORGANIZATION SIZE, IN 2022
FIGURE 10: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY LARGE ORGANIZATION, 2023-2032 (IN $ BILLION)
FIGURE 11: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY SMALL AND MEDIUM-SIZED ORGANIZATION, 2023-2032 (IN $ BILLION)
FIGURE 12: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, GROWTH POTENTIAL, BY END-USER, IN 2022
FIGURE 13: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY IT & TELECOM, 2023-2032 (IN $ BILLION)
FIGURE 14: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY RETAIL, 2023-2032 (IN $ BILLION)
FIGURE 15: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY BFSI, 2023-2032 (IN $ BILLION)
FIGURE 16: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY HEALTHCARE, 2023-2032 (IN $ BILLION)
FIGURE 17: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY TRANSPORTATION AND LOGISTICS, 2023-2032 (IN $ BILLION)
FIGURE 18: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY OTHER END-USERS, 2023-2032 (IN $ BILLION)
FIGURE 19: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2022
FIGURE 20: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY LEAD GENERATION, 2023-2032 (IN $ BILLION)
FIGURE 21: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY CUSTOMER EXPERIENCE MANAGEMENT, 2023-2032 (IN $ BILLION)
FIGURE 22: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY CRM ANALYTICS, 2023-2032 (IN $ BILLION)
FIGURE 23: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY SALES AND MARKETING, 2023-2032 (IN $ BILLION)
FIGURE 24: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY CUSTOMER SUPPORT, 2023-2032 (IN $ BILLION)
FIGURE 25: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY OTHER APPLICATIONS, 2023-2032 (IN $ BILLION)
FIGURE 26: EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, COUNTRY OUTLOOK, 2022 & 2032 (IN %)
FIGURE 27: UNITED KINGDOM CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
FIGURE 28: GERMANY CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
FIGURE 29: FRANCE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
FIGURE 30: ITALY CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
FIGURE 31: SPAIN CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
FIGURE 32: BELGIUM CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
FIGURE 33: THE NETHERLANDS CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
FIGURE 34: NORDIC COUNTRIES CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
FIGURE 35: REST OF EUROPE CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
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