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Report
Europe Air Purifiers Market By Filter Type (HEPA, Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, and Others (HEPA + Ionizer, Prefilter, etc.)), By End Use (Commercial, Industrial and Residential), By Distribution Channel (Direct/Institutional Sales, Exclusive Brand Outlets, Multi Branded, Electronic Stores, Supermarkets/Hypermarkets and Online Channels), By Country, Competition Forecast & Opportunities, 2018-2028F
Market Report I 2023-07-01 I 88 Pages I TechSci Research
The Europe air purifiers market is anticipated to grow at an impressive CAGR during the forecast period owing to the rising adoption of air pollution control equipment, and air purifiers are increasingly being integrated with cutting-edge technology like IoT, wi-fi, and Bluetooth features.
An air purifier is a device that eliminates impurities from the air in a space to enhance indoor air quality. These products are frequently marketed as helping allergy and asthmatic sufferers and reducing or eliminating secondhand smoke. A serious and urgent threat to the public's health is air pollution. According to the World Health Organization (WHO), exposure to fine particles in contaminated air causes an estimated 7 million deaths annually and is linked to conditions like pneumonia, heart disease, lung cancer, stroke, and chronic obstructive pulmonary disease.
Commercially rated air purifiers can be found in the medical, industrial, and commercial sectors. They can be produced as small stand-alone units or bigger units that can be attached to an air handler unit (AHU) or an HVAC unit. In the industrial setting, air purifiers can be utilized to clean the air before processing. For this, pressure swing adsorbers or other adsorption methods are frequently employed.
Grim readings were generated by the air pollution levels observed in major European cities in March 2022. As per the report by the scientists at Cleantech Airly, the NO2 (nitrogen dioxide) and PM10 (particulate matter) components of air pollution are witnessing a peak in air pollution levels among the European towns and countries such as Newcastle upon Tyne, a city of England in the north with the highest NO2 concentration, and the country like Spain had registered the highest PM10 concentrations.
Therefore, the requirement of an air purifier is propelling as it helps in lowering the concentration of dangerous chemicals, gases, smoke, particle matter, TVOCs, and other air pollutants. The most prevalent filtration technology used in these purifiers is High-efficiency Particulate Air (HEPA), which has a minimum 99.97% trapping capacity. The market offers a variety of purifiers that are based on several filtration technologies to satisfy the varied needs of consumers.
According to the World Health Organization (WHO), the recommended average PM2.5 exposure level should be less than 10 mg/m3, as higher exposure increases the risk of contracting a number of diseases. Therefore, the use of these air purifiers is significantly observing a surge in demand from commercial and residential sectors, as the market offers various purifiers based on several filtration technologies to satisfy the varied needs of consumers.
New Products Launches Fuel the Market Growth
With the rising competition in the air purifiers market within European countries, various companies are focusing on manufacturing and launching innovative products for customers. For instance, in 2022, Coway launched the Airmega 150 air purifier, which has a maximum power usage of 35 watts. It has a whisper-quiet mode that is only 22 dB loud for a peaceful night's sleep with pure air. It not only filters out up to 99.999% of dangerous particles with a nano-size of up to 0.01 m, including allergens, bacteria, animal hair, fine dust, mites, mildew, odors, pollen, and viruses, but it also renders those particles inactive by trapping them in the GreenHEPA. Therefore, the launches of new air purifiers are crucial in the European market.
Technological Advancements Fuel the Market Growth
In modern times, companies use new and different technologies in their products to attract consumers in the market. For instance, the MC55W air purifier from Daikin utilizes streamer technology and has been found effective against respiratory viruses, as its Streamer technology helps in improving the quality of the air by removing irritating odors and breaking down allergens like pollen and fungal allergens using electrons to start chemical reactions with airborne particles. According to tests conducted by the renowned French laboratory Institute Pasteur de Lille, Daikin's line of air purifiers removes more than 99.98% of the human coronavirus HCoV-229E in under 2.5 minutes. Moreover, the science company Molekule introduced its ground-breaking PECO technology-based air purifier in the United Kingdom and Europe in 2021. In small chamber and swatch lab testing, the molecule inactivates the H1N1 flu virus by up to 99.99% and destroys the COVID-19 virus by over 99% in an hour. Technology-based air purifiers are further influencing the growth of the air purifiers market in Europe.
Surging Air Pollution Aids Market Growth
People with allergies and respiratory problems are the major users of air purification devices. However, the sales of air purifiers are increasing in direct proportion to Europe's rising air pollution levels. Moreover, the increased spending on high-end air purifiers to make the environment pathogen-free is another factor supporting market expansion. According to the Central Office of Public Interest (COPI) and Imperial College London, dirty air affects 97% of UK homes. Therefore, rising air pollution drives the market for air purifiers in Europe.
Market Segmentation
Europe air purifiers market is segmented into filter type, end-use, country, and company. Based on filter type, the market is segmented into HEPA & activated carbon, ion & ozone generator, HEPA, activated carbon and ion & ozone generator, electrostatic precipitators, HEPA, activated carbon, & others. Based on end use, the market is segmented into commercial, industrial, and residential. Based on country, the market is segmented into Germany, United Kingdom, France, Italy, Netherlands, Spain, Russia, Switzerland, Ukraine, and Poland.
Market Players
IQAir AG, Blueair AB, Jarden Consumer Solutions (Europe) Limited, Koninklijke Philips N.V., Daikin Europe N.V., Winix Europe B.V., Camfil AB, Airfree - Produtos Electronicos, Lda, Boneco AG, NateoSante SA are the major market players in Europe air purifiers market.
Report Scope:
In this report, Europe air purifiers market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
- Europe Air Purifiers Market, By Filter Type:
o HEPA
o Prefilter + HEPA
o Prefilter + HEPA + Activated Carbon
o Others
- Europe Air Purifiers Market, By End Use:
o Commercial
o Industrial
o Residential
- Europe Air Purifiers Market, By Distribution Channel:
o Direct/Institutional Sales
o Exclusive Brand Outlets
o Multi-Branded Electronic Stores
o Supermarkets/Hypermarkets
o Online Channels
- Europe Air Purifiers Market, By Country:
o Germany
o United Kingdom
o France
o Italy
o Netherlands
o Spain
o Russia
o Switzerland
o Ukraine
o Poland
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Europe air purifiers market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Frequency Of Usage
4.5. Brand Satisfaction
4.6. Factors Influencing Purchase Decision
4.7. Customer Satisfaction
4.8. Challenges Faced Post Purchase
5. Europe Air Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Filter Type Market Share Analysis (HEPA, Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, and Others (HEPA + Ionizer, Prefilter, etc.))
5.2.2. By End Use Market Share Analysis (Commercial, Industrial & Residential)
5.2.3. By Distribution Channel Market Share Analysis (Direct/Institutional Sales, Exclusive Brand Outlets, Multi Branded, Electronic Stores, Supermarkets/Hypermarkets and Online Channels)
5.2.4. By Country Market Share Analysis
5.2.4.1. Germany Market Share Analysis
5.2.4.2. United Kingdom Market Share Analysis
5.2.4.3. France Market Share Analysis
5.2.4.4. Italy Market Share Analysis
5.2.4.5. Netherlands Market Share Analysis
5.2.4.6. Spain Market Share Analysis
5.2.4.7. Russia Market Share Analysis
5.2.4.8. Switzerland Market Share Analysis
5.2.4.9. Ukraine Market Share Analysis
5.2.4.10. Poland Market Share Analysis
5.2.5. By Company Market Share Analysis
5.3. Europe Air Purifiers Market Mapping & Opportunity Assessment
5.3.1. By Filter Type Market Mapping & Opportunity Assessment
5.3.2. By End Use Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Country Market Mapping & Opportunity Assessment
6. Germany Air Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Filter Type Market Share Analysis
6.2.2. By End Use Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
7. United Kingdom Air Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Filter Type Market Share Analysis
7.2.2. By End Use Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
8. France Air Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Filter Type Market Share Analysis
8.2.2. By End Use Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
9. Italy Air Purifiers Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Filter Type Market Share Analysis
9.2.2. By End Use Market Share Analysis
9.2.3. By Distribution Channel Market Share Analysis
10. Netherlands Air Purifiers Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.1.2. By Volume
10.2. Market Share & Forecast
10.2.1. By Filter Type Market Share Analysis
10.2.2. By End Use Market Share Analysis
10.2.3. By Distribution Channel Market Share Analysis
11. Spain Air Purifiers Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.1.2. By Volume
11.2. Market Share & Forecast
11.2.1. By Filter Type Market Share Analysis
11.2.2. By End Use Market Share Analysis
11.2.3. By Distribution Channel Market Share Analysis
12. Russia Air Purifiers Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.1.2. By Volume
12.2. Market Share & Forecast
12.2.1. By Filter Type Market Share Analysis
12.2.2. By End Use Market Share Analysis
12.2.3. By Distribution Channel Market Share Analysis
13. Switzerland Air Purifiers Market Outlook
13.1. Market Size & Forecast
13.1.1. By Value
13.1.2. By Volume
13.2. Market Share & Forecast
13.2.1. By Filter Type Market Share Analysis
13.2.2. By End Use Market Share Analysis
13.2.3. By Distribution Channel Market Share Analysis
14. Ukraine Air Purifiers Market Outlook
14.1. Market Size & Forecast
14.1.1. By Value
14.1.2. By Volume
14.2. Market Share & Forecast
14.2.1. By Filter Type Market Share Analysis
14.2.2. By End Use Market Share Analysis
14.2.3. By Distribution Channel Market Share Analysis
15. Poland Air Purifiers Market Outlook
15.1. Market Size & Forecast
15.1.1. By Value
15.1.2. By Volume
15.2. Market Share & Forecast
15.2.1. By Filter Type Market Share Analysis
15.2.2. By End Use Market Share Analysis
15.2.3. By Distribution Channel Market Share Analysis
16. Market Dynamics
16.1. Drivers
16.1.1. Increase in Building and construction activities
16.1.2. Rising demand from Commercial sector
16.1.3. Growing health consciousness
16.2. Challenges
16.2.1. Increasing demand for Humidifier
16.2.2. High maintenance cost
17. Impact of COVID-19 on Europe Air Purifiers Market
17.1. Impact Assessment Model
17.1.1. Key Segments Impacted
17.1.2. Key Countries Impacted
17.1.3. Key Distribution Channel Impacted
18. Market Trends & Developments
18.1. Rising Pollution Concerns
18.2. Increasing Fatalities due to respiratory diseases
18.3. Surging Use of HEPA Technology
18.4. Product Innovations
19. SWOT Analysis
19.1. Strengths
19.2. Weaknesses
19.3. Opportunities
19.4. Threats
20. Import & Export Analysis
20.1. Top 5 Exporting Countries
20.1.1. By Value
20.2. Top 5 Importing Countries
20.2.1. By Value
21. Porter's Five Forces Model
21.1. Competitive Rivalry
21.2. Bargaining Power of Buyers
21.3. Bargaining Power of Suppliers
21.4. Threat of New Entrants
21.5. Threat of Substitutes
22. Competitive Landscape
22.1. Company Profiles
22.1.1. IQAir AG
22.1.1.1. Company Details
22.1.1.2. Products & Services
22.1.1.3. Financials (As Reported)
22.1.1.4. Key Market Focus & Geographical Presence
22.1.1.5. Recent Developments
22.1.1.6. Key Management Personnel
22.1.2. Blueair AB
22.1.2.1. Company Details
22.1.2.2. Products & Services
22.1.2.3. Financials (As Reported)
22.1.2.4. Key Market Focus & Geographical Presence
22.1.2.5. Recent Developments
22.1.2.6. Key Management Personnel
22.1.3. Jarden Consumer Solutions (Europe) Limited
22.1.3.1. Company Details
22.1.3.2. Products & Services
22.1.3.3. Financials (As Reported)
22.1.3.4. Key Market Focus & Geographical Presence
22.1.3.5. Recent Developments
22.1.3.6. Key Management Personnel
22.1.4. Koninklijke Philips N.V.
22.1.4.1. Company Details
22.1.4.2. Products & Services
22.1.4.3. Financials (As Reported)
22.1.4.4. Key Market Focus & Geographical Presence
22.1.4.5. Recent Developments
22.1.4.6. Key Management Personnel
22.1.5. Daikin Europe N.V.
22.1.5.1. Company Details
22.1.5.2. Products & Services
22.1.5.3. Financials (As Reported)
22.1.5.4. Key Market Focus & Geographical Presence
22.1.5.5. Recent Developments
22.1.5.6. Key Management Personnel
22.1.6. Winix Europe B.V.
22.1.6.1. Company Details
22.1.6.2. Products & Services
22.1.6.3. Financials (As Reported)
22.1.6.4. Key Market Focus & Geographical Presence
22.1.6.5. Recent Developments
22.1.6.6. Key Management Personnel
22.1.7. Camfil AB
22.1.7.1. Company Details
22.1.7.2. Products & Services
22.1.7.3. Financials (As Reported)
22.1.7.4. Key Market Focus & Geographical Presence
22.1.7.5. Recent Developments
22.1.7.6. Key Management Personnel
22.1.8. Airfree - Produtos Electronicos, Lda
22.1.8.1. Company Details
22.1.8.2. Products & Services
22.1.8.3. Financials (As Reported)
22.1.8.4. Key Market Focus & Geographical Presence
22.1.8.5. Recent Developments
22.1.8.6. Key Management Personnel
22.1.9. Boneco AG
22.1.9.1. Company Details
22.1.9.2. Products & Services
22.1.9.3. Financials (As Reported)
22.1.9.4. Key Market Focus & Geographical Presence
22.1.9.5. Recent Developments
22.1.9.6. Key Management Personnel
22.1.10. NateoSante SA
22.1.10.1. Company Details
22.1.10.2. Products & Services
22.1.10.3. Financials (As Reported)
22.1.10.4. Key Market Focus & Geographical Presence
22.1.10.5. Recent Developments
22.1.10.6. Key Management Personnel
23. Strategic Recommendations/Action Plan
23.1. Key Focus Areas
23.2. Target Country
23.3. Target Filter Type
23.4. Target End Use
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