Opportunities Preloader

Please Wait.....

Report

Europe Agricultural Variable Rate Technology Market

Market Report I 2024-07-01 I 446 Pages I Data Bridge Market Research

Europe agriculture variable rate technology market is expected to reach USD 3,487,046.75 thousand by 2031 from USD 1,349,634.94 thousand in 2023, growing with a CAGR of 12.8% in the forecast period of 2024 to 2031.
Market Segmentation:
Europe Agricultural Variable Rate Technology Market, By Offering (Hardware, Software, and Services), Application (Fertilizer VRT, Seeding VRT, Crop Protection Chemical VRT, Irrigation VRT, Yield Monitoring, and Others), Type (Map-Based VRT and Sensor Based VRT), Farm Size (Large Farm, Mid-Sized Farm, and Small Farm) Crop Type (Cereals & Grains, Fruits & Vegetables, Oilseed & Pulses, and Others), By Countries (Italy, France, Germany, Spain, Poland, Netherlands, Romania, Denmark, Belgium, Greece, Hungary, Portugal, Ireland, Austria, Czechia, Sweden, Bulgaria, Finland, Croatia, Lithuania, Slovakia, Latvia, Slovenia, Cyprus, Estonia, Luxembourg, Malta and Non-EU Europe)- Industry Trends and Forecast to 2031


Overview of Europe Agricultural Variable Rate Technology Market Dynamics :

Driver

- Growing population and food demand are fuelling the adoption of Vrt

Restraint

- cyber security concerns regarding smart agriculture technology
Opportunity

- Advancement in technology development in Vrt
Challenge
- High initial investment cost for implementing Vrt systems
Market Players:

The key market players operating in the Europe agriculture variable rate technology market are listed below:

- FRONTIER AGRICULTURE LTD .
- Agrivi
- Crop in
- Hexa
- Sensoterra
- Yara.
- Trimble Inc.
- Deere & Company.
- Raven Industries, Inc.
- Farmbrite
- AgJunction LLC

1 INTRODUCTION 70
1.1 OBJECTIVES OF THE STUDY 70
1.2 MARKET DEFINITION 70
1.3 OVERVIEW OF THE EUROPE AGRICULTURE VARIABLE TECHNOLOGY 70
1.4 CURRENCY AND PRICING 72
1.5 LIMITATIONS 72
1.6 MARKETS COVERED 72
2 MARKET SEGMENTATION 78
2.1 MARKETS COVERED 78
2.2 GEOGRAPHICAL SCOPE 79
2.3 YEARS CONSIDERED FOR THE STUDY 80
2.4 DBMR TRIPOD DATA VALIDATION MODEL 81
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 84
2.6 DBMR MARKET POSITION GRID 85
2.7 VENDOR SHARE ANALYSIS 87
2.8 MULTIVARIATE MODELING 88
2.9 OFFERING TIMELINE CURVE 88
2.10 MARKET APPLICATION COVERAGE GRID 89
2.11 SECONDARY SOURCES 90
2.12 ASSUMPTIONS 90
3 EXECUTIVE SUMMARY 91
4 PREMIUM INSIGHTS 96
4.1 PORTER'S FIVE FORCES 97
4.2 IMPORT AND EXPORT SHIPMENTS 98
4.2.1 GPS RECEIVERS AND GNSS SYSTEMS: 98
4.2.2 AUTO-STEER SYSTEMS: 98
4.2.3 INERTIAL NAVIGATION SYSTEMS (INS): 98
4.2.4 TELEMATICS AND CONNECTIVITY DEVICES: 98
4.3 CONSUMER BUYING BEHAVIOUR PATTERN 99
4.4 COMPANY COMPARATIVE ANALYSIS 101
4.5 CASE STUDY 103
4.6 TECHNOLOGICAL TRENDS 106
4.7 PRICING ANALYSIS 107
4.8 DEVICE LIFETIME 108
4.9 REGULATORY STANDARDS 110
5 MARKET OVERVIEW 112
5.1 DRIVERS 114
5.1.1 GROWING EUROPE POPULATION AND FOOD DEMAND ARE FUELLING THE ADOPTION OF VRT 114
5.1.2 INCREASE IN USAGE OF DRONE IN AGRICULTURE SECTOR 115
5.1.3 IMPROVEMENT IN THE QUANTITY AND QUALITY OF YIELD AND LABOR COST REDUCTION 116
5.2 RESTRAINT 117
5.2.1 CYBER SECURITY CONCERNS REGARDING SMART AGRICULTURE TECHNOLOGY 117
5.3 OPPORTUNITIES 118
5.3.1 ADVANCEMENT IN TECHNOLOGY DEVELOPMENT IN VRT 118
5.3.2 GOVERNMENT SUPPORT AND INITIATIVE FOR PROMOTING SUSTAINABLE AGRICULTURE 119
5.3.3 COLLABORATION AND PARTNERSHIP AMONG MARKET PLAYERS 120
5.4 CHALLENGES 121
5.4.1 HIGH INITIAL INVESTMENT COST FOR IMPLEMENTING VRT SYSTEMS 121
5.4.2 LACK OF AWARENESS AMONG FARMERS 121
6 EUROPE AGRICULTURE VARIABLE RATE TECHNOLOGY MARKET, BY OFFERING 123
6.1 OVERVIEW 124
6.2 HARDWARE 125
6.2.1 GPS/DGPS AND GIS DEVICES 126
6.2.2 SENSORS 126
6.2.2.1 SOIL SENSOR 127
6.2.2.2 MOISTURE SENSOR 127
6.2.2.3 NUTRIENT SENSOR 127
6.2.2.4 OTHERS 127
6.2.3 HANDHELD COMPUTERS & DISPLAYS 127
6.2.4 FLOW AND APPLICATION CONTROL DEVICES 127
6.2.5 GUIDANCE & STEERING SYSTEMS 128
6.2.6 OTHERS 128
6.3 SOFTWARE 128
6.4 SERVICES 129
6.4.1 INTEGRATION AND CONSULTING SERVICE 130
6.4.2 FARM OPERATION SERVICE 130
7 EUROPE AGRICULTURE VARIABLE RATE TECHNOLOGY MARKET, BY APPLICATION 131
7.1 OVERVIEW 132
7.2 FERTILIZER VRT 134
7.2.1 SPECIALITY FERTILIZER 135
7.2.1.1 SPECIALITY COMPOUNDS 136
7.2.1.1.1 NITROGEN COMPOUND 137
7.2.1.1.1.1 UAN VRT 137
7.2.1.1.1.2 UREA VRT 137
7.2.1.1.1.3 NH3 VRT 137
7.2.1.1.1.4 OTHERS 137
7.2.1.1.2 PHOSPHOROUS COMPOUND 138
7.2.1.1.3 POTASSIUM COMPOUND 138
7.2.1.2 WATER SOLUBLE FERTILIZER 138
7.2.1.3 MICRONUTRIENT 138
7.2.1.3.1 CHELATED MICRONUTRIENT 138
7.2.1.3.2 NON CHELATED MICRONUTRIENT 139
7.2.1.4 ENHANCED EFFICIENCY FERTILIZER 139
7.2.1.4.1 NITROGEN STABILIZERS 139
7.2.1.4.2 SLOW AND CONTROL RELEASE 139
7.2.1.4.3 OTHERS 139
7.2.1.5 OTHERS 139
7.2.2 LIQUID FERTILIZER 140
7.2.3 ORGANIC FERTILIZER 140
7.2.3.1 PLANT BASED ORGANIC FERTILIZER 140
7.2.3.2 ANIMAL BASED ORGANIC FERTILIZER 140
7.3 SEEDING VRT 141
7.4 CROP PROTECTION CHEMICAL VRT 142
7.4.1 HERBICIDE 143
7.4.2 FUNGICIDE & BACTERICIDES 143
7.4.3 INSEC12TICIDES 143
7.4.4 NEMATICIDES 143
7.4.5 OTHERS 143
7.5 IRRIGATION VRT 144
7.6 YIELD MONITORING 145
7.7 OTHERS 146
8 EUROPE AGRICULTURE VARIABLE RATE TECHNOLOGY MARKET, BY TYPE 147
8.1 OVERVIEW 148
8.2 MAP-BASED VRT 149
8.3 SENSOR-BASED VRT 150
8.3.1 OPTICAL SENSOR 151
8.3.2 SATELLITE BASED VRT 151
8.3.3 DRONE BASED VRT 151
8.3.4 OTHERS 151
9 EUROPE AGRICULTURE VARIABLE RATE TECHNOLOGY MARKET, BY FARM SIZE 152
9.1 OVERVIEW 153
9.2 LARGE FARM 154
9.3 MID-SIZED FARM 155
9.4 SMALL FARM 156
10 EUROPE AGRICULTURE VARIABLE RATE TECHNOLOGY MARKET, BY CROP TYPE 157
10.1 OVERVIEW 158
10.2 CEREALS & GRAINS 159
10.2.1 CORN 160
10.2.2 WHEAT 160
10.2.3 OTHERS 160
10.3 FRUITS AND VEGETABLE 161
10.4 OILSEED & PULSES 162
10.4.1 PALM 163
10.4.2 SOYABEAN 163
10.4.3 COTTON 163
10.4.4 OTHERS 163
10.5 OTHERS 164
11 EUROPE AGRICULTURE VARIABLE RATE TECHNOLOGY MARKET, BY REGION 165
11.1 EUROPE 167
11.1.1 ITALY 177
11.1.2 FRANCE 185
11.1.3 GERMANY 193
11.1.4 SPAIN 201
11.1.5 POLAND 209
11.1.6 NETHERLANDS 217
11.1.7 ROMANIA 225
11.1.8 DENMARK 233
11.1.9 BELGIUM 241
11.1.10 GREECE 249
11.1.11 HUNGARY 257
11.1.12 PORTUGAL 265
11.1.13 IRELAND 273
11.1.14 AUSTRIA 281
11.1.15 CZECHIA 288
11.1.16 SWEDEN 295
11.1.17 BULGARIA 302
11.1.18 FINLAND 309
11.1.19 CROATIA 316
11.1.20 LITHUANIA 323
11.1.21 SLOVAKIA 330
11.1.22 LATIVA 337
11.1.23 SLOVENIA 344
11.1.24 CYPRUS 351
11.1.25 ESTONIA 358
11.1.26 LUXEMBOURG 365
11.1.27 MALTA 371
11.1.28 NON-EU EUROPE 377
12 EUROPE AGRICULTURE VARIABLE TECHNOLOGY MARKET, COMPANY LANDSCAPE 386
12.1 COMPANY SHARE ANALYSIS: EUROPE
13 SWOT ANALYSIS 387
14 COMPANY PROFILE 388
14.1 KUBOTA CORPORATION 388
14.1.1 COMPANY SNAPSHOT 388
14.1.2 REVENUE ANALYSIS 389
14.1.3 COMPANY SHARE ANALYSIS 389
14.1.4 PRODUCT PORTFOLIO 389
14.1.5 RECENT DEVELOPMENT 390
14.2 DEERE & COMPANY 391
14.2.1 COMPANY SNAPSHOT 391
14.2.2 REVENUE ANALYSIS 391
14.2.3 COMPANY SHARE ANALYSIS 392
14.2.4 PRODUCT PORTFOLIO 392
14.2.5 RECENT DEVELOPMENTS 394
14.3 FRONTIER AGRICULTURE LTD 397
14.3.1 COMPANY SNAPSHOT 397
14.3.2 COMPANY SHARE ANALYSIS 397
14.3.3 SERVICES PORTFOLIO 398
14.3.4 RECENT DEVELOPMENTS 398
14.4 VALMONT INDUSTRIES, INC. 399
14.4.1 COMPANY SNAPSHOT 399
14.4.2 REVENUE ANALYSIS 399
14.4.3 COMPANY SHARE ANALYSIS 400
14.4.4 PRODUCT PORTFOLIO 400
14.4.5 RECENT DEVELOPMENTS 401
14.5 HEXAGON AB 402
14.5.1 COMPANY SNAPSHOT 402
14.5.2 REVENUE ANALYSIS 402
14.5.3 COMPANY SHARE ANALYSIS 403
14.5.4 SOLUTION PORTFOLIO 403
14.5.5 RECENT DEVELOPMENTS 403
14.6 4AGTECH LLC 406
14.6.1 COMPANY SNAPSHOT 406
14.6.2 PRODUCT PORTFOLIO 406
14.6.3 RECENT DEVELOPMENTS 407
14.7 AGJUNCTION INC. 408
14.7.1 COMPANY SNAPSHOT 408
14.7.2 PRODUCT PORTFOLIO 408
14.7.3 RECENT DEVELOPMENT 408
14.8 AGRELIANT GENETICS, LLC 409
14.8.1 COMPANY SNAPSHOT 409
14.8.2 PRODUCT PORTFOLIO 409
14.8.3 RECENT DEVELOPMENTS 409
14.9 AGRIVI 410
14.9.1 COMPANY SNAPSHOT 410
14.9.2 PRODUCT PORTFOLIO 410
14.9.3 RECENT DEVELOPMENT 410
14.10 CAROVAIL, INC. 411
14.10.1 COMPANY SNAPSHOT 411
14.10.2 PRODUCT PORTFOLIO 411
14.10.3 RECENT DEVELOPMENT 411
14.11 CLIMATE LLC 412
14.11.1 COMPANY SNAPSHOT 412
14.11.2 SOLUTION PORTFOLIO 412
14.11.3 RECENT DEVELOPMENTS 412
14.12 CROP QUEST, INC. 414
14.12.1 COMPANY SNAPSHOT 414
14.12.2 SERVICES PORTFOLIO 414
14.12.3 RECENT DEVELOPMENTS 416
14.13 CROPIN TECHNOLOGY SOLUTIONS PRIVATE LIMITED 417
14.13.1 COMPANY SNAPSHOT 417
14.13.2 SOLUTION PORTFOLIO 417
14.13.3 RECENT DEVELOPMENT 417
14.14 DRONE DEPLOY 418
14.14.1 COMPANY SNAPSHOT 418
14.14.2 PRODUCT PORTFOLIO 418
14.14.3 RECENT DEVELOPMENT 418
14.15 EOS DATA ANALYTICS,INC. 419
14.15.1 COMPANY SNAPSHOT 419
14.15.2 PRODUCT PORTFOLIO 419
14.15.3 RECENT DEVELOPMENT 420
14.16 FALCON SOIL TECHNOLOGIES 421
14.16.1 COMPANY SNAPSHOT 421
14.16.2 PRODUCT PORTFOLIO 421
14.16.3 RECENT DEVELOPMENTS 421
14.17 LINDSAY CORPORATION. 422
14.17.1 COMPANY SNAPSHOT 422
14.17.2 REVENUE ANALYSIS 422
14.17.3 BRAND PORTFOLIO 423
14.17.4 1.2.4 RECENT DEVELOPMENT 423
14.18 RAVEN INDUSTRIES, INC 424
14.18.1 COMPANY SNAPSHOT 424
14.18.2 SOLUTION PORTFOLIO 424
14.18.3 RECENT DEVOLPMENT 425
14.19 SENSOTERRA 426
14.19.1 COMPANY SNAPSHOT 426
14.19.2 PRODUCT PORTFOLIO 426
14.19.3 RECENT DEVELOPMENT 427
14.20 TARANIS 428
14.20.1 COMPANY SNAPSHOT 428
14.20.2 PRODUCT PORTFOLIO 428
14.20.3 RECENT DEVELOPMENTS 428
14.21 TEEJET TECHNOLOGIES 430
14.21.1 COMPANY SNAPSHOT 430
14.21.2 PRODUCT PORTFOLIO 430
14.21.3 RECENT DEVELOPMENT 432
14.22 TOPCON 433
14.22.1 COMPANY SNAPSHOT 433
14.22.2 REVENUE ANALYSIS 433
14.22.3 PRODUCT PORTFOLIO 434
14.22.4 1.1.4 RECENT DEVELOPMENT 435
14.23 TRIMBLE INC. 436
14.23.1 COMPANY SNAPSHOT 436
14.23.2 REVENUE ANALYSIS 436
14.23.3 SOLUTION PORTFOLIO 437
14.23.4 RECENT DEVELOPMENTS 437
14.24 VRT SOLUTIONS 439
14.24.1 COMPANY SNAPSHOT 439
14.24.2 PRODUCT PORTFOLIO 439
14.24.3 RECENT DEVELOPMENTS 439
14.25 YARA 440
14.25.1 COMPANY SNAPSHOT 440
14.25.2 REVENUE ANALYSIS 440
14.25.3 SOLUTION PORTFOLIO 441
14.25.4 RECENT DEVELOPMENT 441
15 QUESTIONNAIRE 443
16 RELATED REPORTS 446
?


14.22.3 PRODUCT PORTFOLIO 434
14.22.4 1.1.4 RECENT DEVELOPMENT 435
14.23 TRIMBLE INC. 436
14.23.1 COMPANY SNAPSHOT 436
14.23.2 REVENUE ANALYSIS 436
14.23.3 SOLUTION PORTFOLIO 437
14.23.4 RECENT DEVELOPMENTS 437
14.24 VRT SOLUTIONS 439
14.24.1 COMPANY SNAPSHOT 439
14.24.2 PRODUCT PORTFOLIO 439
14.24.3 RECENT DEVELOPMENTS 439
14.25 YARA 440
14.25.1 COMPANY SNAPSHOT 440
14.25.2 REVENUE ANALYSIS 440
14.25.3 SOLUTION PORTFOLIO 441
14.25.4 RECENT DEVELOPMENT 441
15 QUESTIONNAIRE 443
16 RELATED REPORTS 446

  • Not Sure / Need Reassuring
    • Confirm Content
      • Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:

        Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.

        Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.

        Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.

    • Sample Pages
      • With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.

        It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.

        To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Check for Alternatives
      • Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.

        To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.

  • Prices / Formats / Delivery
    • Prices
      • All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.

        Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Discounts
      • As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.

        Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.

        To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Available Currencies
      • Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.

        Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.

        To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.

    • Licenses
      • License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Global Site License
      • The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.

        It is important to note that this may exclude Parent Companies or Subsidiaries.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Formats
      • The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.

        If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.

    • Delivery
      • Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.

        Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.

        If a delay in delivery is expected you will be informed about it immediately.

    • Shipping Charges
      • As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.

        If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.

  • Ordering
    • By Credit Card
      • We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.

        Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.

        For more information on PayU please visit: https://www.payu.pl/en/about-us

    • By Money Transfer
      • If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.

        With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.

  • Security
    • Website security
      • We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.

        Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.

    • Credit Card Security
      • We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.

        PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.

PLEASE SELECT LICENSE