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Report
Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Report I 2023-07-05 I 144 Pages I IMARC Group
Market Overview:
The global energy drinks market size reached US$ 42.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 63.4 Billion by 2028, exhibiting a growth rate (CAGR) of 6.8% during 2023-2028.
Energy drinks are popular dietary supplements with high levels of stimulant ingredients, such as caffeine and guarana, as well as sugar, taurine, ginseng, vitamins, Yohimbe, carnitine, bitter orange, and glucuronolactone. They comprise sports drinks, beverage concentrates, bottled water, carbonated drinks, fruit and vegetable juices, and ready-to-drink tea and coffee. At present, a significant rise in the number of individuals participating in sports and other physical activities is catalyzing the demand for energy drinks worldwide as they help increase energy levels and enhance mental alertness and physical performance.
Energy Drinks Market Trends:
Due to the growing prevalence of chronic medical conditions, there is a significant rise in the number of individuals adopting fitness activities. This represents one of the major factors driving the demand for energy drinks across the globe as they promote faster recovery after a workout. Moreover, the growing health consciousness among individuals, along with sedentary lifestyles and busy schedules of working professionals, is shifting consumer preferences towards functional beverages. This, in turn, is contributing to the growth of the market. In addition, the growing preference for ready-to-drink beverages is positively influencing the demand for energy drinks via e-commerce sites. Apart from this, leading market participants are introducing product variants manufactured using natural, plant-based ingredients, which are available in exotic flavors. For instance, Metta Beverage Corp. introduces natural drinks using ginger, lemon, adaptogens, blueberry, and sea salt in a wide range of flavors. In line with this, they are increasingly investing in promotional activities like celebrity endorsements to attract a large consumer base. This, in confluence with the increasing influence of social media, is promoting the consumption of energy drinks.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global energy drinks market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, end user and distribution channel.
Breakup by Type:
Alcoholic
Non-Alcoholic
Breakup by End User:
Kids
Adults
Teenagers
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amway Corporation, Arizona Beverage Company, Campbell Soup Company, Bundled, LLC, Metta Beverage Inc., Monster Beverage Corporation, National Beverage Corp., Pepsi Bottling Group, Inc., Red Bull GmbH, Suntory Holdings Limited, and Taisho Pharmaceutical Co. Ltd.
Key Questions Answered in This Report:
How has the global energy drinks market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global energy drinks market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the end user?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global energy drinks market and who are the key players?
What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Energy Drinks Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Alcoholic
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Non-Alcoholic
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by End User
7.1 Kids
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Adults
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Teenagers
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Specialty Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Convenience Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Amway Corporation
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 SWOT Analysis
14.3.2 Arizona Beverage Company
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Campbell Soup Company
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 Bundled
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Metta Beverage Inc
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Monster Beverage Corporation
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 National Beverage Corp
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Pepsi Bottling Group
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Red Bull GmbH
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 SWOT Analysis
14.3.10 Suntory Holdings Limited
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 SWOT Analysis
14.3.11 Taisho Pharmaceutical Co. Ltd.
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
Figure 1: Global: Energy Drinks Market: Major Drivers and Challenges
Figure 2: Global: Energy Drinks Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Energy Drinks Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Energy Drinks Market: Breakup by Type (in %), 2022
Figure 5: Global: Energy Drinks Market: Breakup by End User (in %), 2022
Figure 6: Global: Energy Drinks Market: Breakup by Distribution Channel (in %), 2022
Figure 7: Global: Energy Drinks Market: Breakup by Region (in %), 2022
Figure 8: Global: Energy Drinks (Alcoholic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Energy Drinks (Alcoholic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Energy Drinks (Non-Alcoholic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Energy Drinks (Non-Alcoholic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Energy Drinks (Kids) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Energy Drinks (Kids) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Energy Drinks (Adults) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Energy Drinks (Adults) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Energy Drinks (Teenagers) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Energy Drinks (Teenagers) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Energy Drinks (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Energy Drinks (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Energy Drinks (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Energy Drinks (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Energy Drinks (Convenience Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Energy Drinks (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Energy Drinks (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Energy Drinks (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Energy Drinks (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Energy Drinks (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: North America: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: North America: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: United States: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: United States: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Canada: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Canada: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Asia-Pacific: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Asia-Pacific: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: China: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: China: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Japan: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Japan: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: India: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: India: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: South Korea: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: South Korea: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Australia: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Australia: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Indonesia: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Indonesia: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Others: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Others: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Europe: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Europe: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Germany: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Germany: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: France: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: France: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: United Kingdom: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: United Kingdom: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Italy: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Italy: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Spain: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Spain: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Russia: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Russia: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Others: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Others: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Latin America: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Latin America: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Brazil: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Brazil: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Mexico: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Mexico: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Others: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Others: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Middle East and Africa: Energy Drinks Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Middle East and Africa: Energy Drinks Market: Breakup by Country (in %), 2022
Figure 76: Middle East and Africa: Energy Drinks Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Global: Energy Drinks Industry: SWOT Analysis
Figure 78: Global: Energy Drinks Industry: Value Chain Analysis
Figure 79: Global: Energy Drinks Industry: Porter's Five Forces Analysis
Table 1: Global: Energy Drinks Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Energy Drinks Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: Global: Energy Drinks Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 4: Global: Energy Drinks Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: Global: Energy Drinks Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Energy Drinks Market: Competitive Structure
Table 7: Global: Energy Drinks Market: Key Players
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