Please Wait.....
Report
Electric Toothbrush - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 120 Pages I Mordor Intelligence
The Electric Toothbrush Market size is estimated at USD 6.77 billion in 2025, and is expected to reach USD 9.39 billion by 2030, at a CAGR of 6.76% during the forecast period (2025-2030).
With the growing adaptability of innovative products and an inclination towards comfort, consumers prefer electric toothbrushes over conventional toothbrushes. Electric toothbrushes that assist in optimized cleaning and oral hygiene monitoring are in increasing demand. Owing to the demand, manufacturers are introducing innovative products. For instance, in March 2023, Oclean, the innovative oral health brand, launched its latest flagship electric toothbrush, X Pro Digital. It features the Smart Screen Instant Feedback, Next-generation Maglev Motor, 30 days battery life, and compatibility with the Apple Health app. Additionally, doctors are increasingly recommending power toothbrushes to prevent the development of oral health issues like tartar, gingivitis, and plaque. Moreover, geographical expansion and product launches were among the most adopted strategies. For instance, In March 2024, Keosaa, an electronic toothbrush brand, unveiled its latest line of electric toothbrushes. These new toothbrushes come with Dupont nylon bristles and cutting-edge ultrasonic technology, promising a more thorough clean with their advanced brushing features.
Electric Toothbrush Market Trends
Rechargeable Toothbrushes Are In High Demand
Electric toothbrushes, commonly referred to as rechargeable electric toothbrushes, utilize distinct cleaning technologies, including oscillating/rotating (3D cleaning action) and sonic technology. These advanced technologies have made electric toothbrushes the preferred choice globally. Manufacturers produce electric toothbrushes with a range of features tailored to user needs. These features include movement, pressure sensors, 3D action technology, timers, displays, ultrasound indicators, and more, all aimed at enhancing the product. Sales of electric toothbrushes are primarily driven by innovative marketing strategies employed by manufacturers. Companies are not only enhancing their products but also emphasizing features like oral health monitoring and superior cleaning efficiency. Such innovations are encouraging consumers to shift from traditional toothbrushes to their electric counterparts.
Europe Holds a Major Share in the Market
Electric brushes have long been prominent in the United Kingdom. Increased awareness and scientific studies on their benefits have further promoted their usage among the population. In recent years, the rising affordability of electric toothbrushes has significantly boosted their popularity. Previously, a substantial price gap existed between electric and manual brushes; however, this disparity has diminished considerably. Today, consumers can easily acquire high-quality electric toothbrushes priced between USD 15 and USD 20. Furthermore, the product lineup has expanded, featuring everything from basic models to advanced brushes that seamlessly integrate with smartphones.
In Germany's highly mechanized society, even the simple act of brushing teeth has embraced technology, with a notable preference for electric toothbrushes. Heightened awareness of dental hygiene, a surge in oral disease cases, and the advent of cutting-edge technology are propelling the market. Additionally, the convenience of use and the perception of electric toothbrushes as a superior alternative to manual ones further fuel this growth.
Electric Toothbrush Industry Overview
The global electric toothbrush market is competitive, with prominent players competing to gain market share. Companies are investing in product development and expanding into distribution channels to gain a competitive edge in the market. Also, manufacturers are focused on developing innovative products such as smart electric toothbrushes with enhanced benefits to grab market share. Koninklijke Philips N.V., Church & Dwight Co., Inc., Procter & Gamble, Colgate-Palmolive Company, and FOREO are some prominent global players in the market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Oral Health Concerns
4.1.2 Technological Improvements
4.2 Market Restraints
4.2.1 High-Cost of Electric Toothbrush Compared to Conventional Counterparts
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Form
5.1.1 Electric
5.1.2 Battery Operated
5.1.3 Replacement Brush Heads
5.2 End User
5.2.1 Kids
5.2.2 Adult
5.3 Distribution Channel
5.3.1 Supermarkets/ Hypermarkets
5.3.2 Pharmacy/ Drug Stores
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 France
5.4.2.4 Poland
5.4.2.5 Italy
5.4.2.6 Spain
5.4.2.7 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 India
5.4.3.2 China
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Colombia
5.4.4.3 Rest of South America
5.4.5 Middle East & Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Adopted Strategies
6.3 Company Profiles
6.3.1 Procter & Gamble Company
6.3.2 Colgate-Palmolive Company
6.3.3 Koninklijke Philips N.V.
6.3.4 Church & Dwight Co., Inc.
6.3.5 FOREO
6.3.6 Panasonic Holdings Corporation
6.3.7 Lion Corporation
6.3.8 Den-Mat Holdings LLC
6.3.9 Snow Cosmetics LLC
6.3.10 Ningbo Seago Electric Co. Ltd (Seago Group)
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security