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Report
Egypt Small Home Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 160 Pages I Mordor Intelligence
The Egypt Small Home Appliances Market is expected to register a CAGR of greater than 4.2% during the forecast period.
With the advent of Covid-19 attraction of consumers towards purchasing air purifiers increased, with people opting for replacing their old appliances with smart and advanced appliances. Even during the covid period consumer spending was observing growth which resulted in home appliance manufacturers for maintaining their market share. With the advent of covid Online sales of Household appliance observed jump of 2% rising to 6.3% in its sale.
With the expansion of the e-commerce industry, the small home appliances market had witnessed more demand as online platforms are offering with free home delivery , discounts, product varieties, and easy exchange, which plays a major part in making online purchases highly attractive. Revenue contribution of Small household appliance in the Home Appliance segment of Egypt is observing a continuous increase with revenue of USD 2.73 Billion last year, driving businesses for investing in the market.
Egypt Small Home Appliances Market Trends
PRODUCT INNOVATION DRIVING THE MARKET
The AI technology and connectivity performance go hand-in-hand when it comes to small domestic appliances . Companies in the small domestic appliances market are innovating in air fryers eliminating problems of unwanted aroma in fried foods with the introduction of artificial intelligence (AI) . Next-gen autonomous vacuum cleaners are being developed with advanced laser technology, which is setting the standard for navigational floor cleaning.
Global Innovation Index ranking of Egypt improved last year and jumped to 89 rank from the ranking of 96 during the period of covid. This signifies a development of innovation in Egypt market and it will be having a positive impact on small home appliance industry.
RISING PER CAPITA INCOME INCREASING THE DEMAND
GDP Per capita in Egypt is observing a continuous increase existing at a level of USD 4,560 last year. This rise in GDP per capita had increased purchasing power of the people and resulting in more consumer expenditure for household appliances.
Average revenue per household from small home appliance in Egypt increased to the level of USD 101 last year signalling a continuous increase in household expenditure. Refrigerator, Washing Machine and Vaccum cleaner were among the household appliance in Egypt having largest ownership over the years.
Egypt Small Home Appliances Industry Overview
Egypt Small Home Appliances Market is moderatly consolidated in nature, dominated by a small number of players. With technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets. Few of the existing player in Egypt Small Appliance market are Electrolux Group, Fresh Electric, Elaraby Group, Samsung Electronics, Lord International.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Technological innovation in appliance market raising their demand.
4.2.2 Increase in Purchasing power of the consumers.
4.3 Market Restraints
4.3.1 Rising global competition having a negative impact on domestic producers.
4.3.2 Rising Inflation rate having a negative impact on consumer purchase
4.4 Market Opportunities
4.4.1 Increase in hours spend in home driving demand for home utility and wellness appliances.
4.4.2 Rise in domestic manufacturing will be reducing price of appliances and increase access to diverse products.
4.5 Industry Attractiveness - Porters' Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights into Latest Technological Innovations and Recent Trends in the Industry
4.7 Insights on Government Regulations in the Industry
4.8 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Vacuum Cleaners
5.1.2 Hair Clippers
5.1.3 Irons
5.1.4 Toasters
5.1.5 Hair Dryers
5.1.6 Coffee Machines
5.1.7 Grills and Roasters
5.1.8 Other Products
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialty Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Electrolux Group
6.2.2 Fresh Electric
6.2.3 Elaraby Groupo
6.2.4 Samsung electronics
6.2.5 Lord International
6.2.6 Kiriazi Group
6.2.7 Universal Group
6.2.8 Kimbo
6.2.9 Electrostar Group*
7 FUTURE TRENDS AND MARKET OPPORTUNITIES
8 APPENDIX
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