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Report
Egypt Mobile Payments - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-01-16 I 161 Pages I Mordor Intelligence
Egypt Mobile Payments Market Analysis
The Egypt mobile payments market was valued at USD 84.93 billion in 2025 and estimated to grow from USD 98.9 billion in 2026 to reach USD 211.79 billion by 2031, at a CAGR of 16.45% during the forecast period (2026-2031). Key growth catalysts include real-time rails, tokenization of payment cards, and expanding cross-border remittance corridors. Rapid 5G and 4G rollout increases network reliability, while Apple Pay and impending Google Wallet payments widen consumer options. Merchant adoption gains momentum as QR acceptance eliminates costly hardware and SoftPOS lowers entry barriers. Financial inclusion above 74% signals a structurally larger addressable base, and investor confidence stays high with USD 22 million Series B funding to Paymob and USD 16 million to Khazna. Intensifying competition pushes incumbents to bundle credit, insurance, and loyalty services, but persistent cash affinity in rural governorates and fraud-related concerns temper the overall growth pace.
Egypt Mobile Payments Market Trends and Insights
Surge in Real-Time Payments via InstaPay Rails
InstaPay processed EGP 112.7 billion (USD 3.65 billion) over 20.3 million transfers within its inaugural year, 70% of which occurred outside regular banking hours, revealing consumer demand for always-on services. Fee exemptions extend through March 2025, followed by a calibrated 0.1% charge that caps at EGP 20, sustaining adoption while shifting toward revenue generation. Cross-border capability launched in November 2024 allows expatriates to push funds directly in Egyptian pounds, positioning InstaPay as a linchpin for the USD 29.4 billion annual remittance stream. Elevated single-transfer limits to EGP 70,000 reinforce confidence in security protocols, and integrated QR functionality removes the need for beneficiary bank details, eliminating friction in P2P flows.
State-Backed Meeza Cards Integration into Wallets
Meeza shifted from a prepaid card to a fully-fledged digital wallet backbone backed by public sector credibility, offering account-free issuance at banks such as AlexBank. Contactless taps under EGP 600 require no PIN, and Fawry POS integration brings instant cash-in or cash-out at 370,000 locations, bridging digital and physical commerce. Adding Meeza cards to wallets multiplies reload options, including cardless ATM deposits and agent cash points, crucial for rural cash-to-digital conversion. Domestic-only functionality hedges against foreign-exchange volatility, fostering user trust and aligning with monetary-sovereignty objectives set by the Central Bank of Egypt.
Cash-Centered Consumer Culture Outside Urban Centers
Financial inclusion reached 74.8% yet hides disparities; rural governorates still exhibit low active wallet usage despite account ownership. UN-backed smallholder projects in six Upper Egypt governorates bundle Meeza cards, wallet onboarding, and training to overcome trust deficits, but spotty telecom coverage sustains preference for cash. The Central Bank of Egypt earmarked over EGP 120 million for rural digitization, yet behaviour change depends on consistent reliability and literacy efforts.
Other drivers and restraints analyzed in the detailed report include:
Merchant Shift to QR-Based AcceptanceCross-Border Remittance Corridor DigitizationSIM-Swap and Social-Engineering Fraud Uptick
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Remote flows held 51.98% of Egypt mobile payments market in 2025 on the back of an e-commerce sector that doubled to USD 9.05 billion that year. Amazon Egypt stitched valU BNPL into the checkout journey, showing how digital rails foster embedded lending. Proximity transactions will outpace at a 24.10% CAGR through 2031 as Apple Pay's December 2024 debut and imminent Google Wallet payments bring secure NFC to mass audiences. The convergence of in-store and online experiences within the same wallet simplifies consumer behaviour, positioning proximity to capture incremental share of Egypt mobile payments market size.
Growth in proximity also reflects merchant infrastructure. Banque Misr added 640,000 POS points by end-2023, yet SoftPOS promises faster rural outreach. As tokenization underpins one-tap authentication, average ticket sizes rise, improving merchant ROI and channelling more volume to the Egypt mobile payments market.
QR solutions produced 40.85% share because they work on any camera-equipped phone and cost merchants nearly zero, a decisive feature for Egypt's SME-heavy landscape. InstaPay's built-in QR for P2P transfers eliminates account details, propelling habit formation. Fawry's 370,000-agent grid extends QR acceptance into cash-reliant neighbourhoods, solidifying leadership of Egypt mobile payments market share.
The future tilt is toward NFC; the segment is forecast to log a 26.40% CAGR as Apple Pay adoption spreads among iPhone users and Google Wallet payments arrive for Android phones. Tokenization guarantees card security, and improved 5G coverage raises confidence in contactless throughput. USSD and SMS continue to bridge feature-phone gaps, keeping the Egypt mobile payments industry inclusive across demographic lines.
The Egypt Mobile Payments Market Report is Segmented by Payment Type (Proximity, Remote), Technology (NFC, QR-Code, USSD/STK, SMS/OTP and Mobile Web), End-User Industry (Retail and E-Commerce, Transportation and Mobility, Utilities and Telecom, and More), Transaction Mode (Peer-To-Peer P2P, Business-To-Consumer B2C and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
List of Companies Covered in this Report:
Fawry for Banking and Payment Technology Services S.A.E. Vodafone Egypt Telecommunications S.A.E. (Vodafone Cash) Orange Egypt for Telecommunications S.A.E. (Orange Cash) Etisalat Egypt by eand (Etisalat Cash) Commercial International Bank (CIB) Smart Wallet National Bank of Egypt Phone Cash Banque Misr BM Wallet Paymob Solutions LLC Amazon Payments, Inc. (Payfort Egypt) PayTabs Egypt for Payment Services LLC Invygo Technologies (Halan Super-App) Apple Inc. (Apple Pay) Alphabet Inc. (Google Wallet) Samsung Electronics Co., Ltd. (Samsung Pay) MasterCard Inc. (Masterpass Egypt) Visa Inc. (Click to Pay Egypt)
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Surge in real-time payments via InstaPay rails
4.2.2 State-backed Meeza cards integration into wallets
4.2.3 Merchant shift to QR-based acceptance under CBE mandate
4.2.4 Cross-border remittance corridor digitisation (GCC?EGY)
4.2.5 Buy-Now-Pay-Later (BNPL) apps embedding wallet check-out
4.2.6 Generative-AI fraud analytics lowering charge-back rates
4.3 Market Restraints
4.3.1 Cash-centred consumer culture outside urban centres
4.3.2 SIM-swap and social-engineering fraud uptick
4.3.3 Inconsistent KYC enforcement across agents
4.3.4 Limited merchant POS NFC penetration
4.4 Industry Value-Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Porter's Five Forces Analysis
4.7.1 Bargaining Power of Suppliers
4.7.2 Bargaining Power of Buyers
4.7.3 Threat of New Entrants
4.7.4 Threat of Substitutes
4.7.5 Competitive Rivalry
4.8 Pricing Analysis
5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Payment Type
5.1.1 Proximity
5.1.2 Remote
5.2 By Technology
5.2.1 NFC
5.2.2 QR-Code
5.2.3 USSD/STK
5.2.4 SMS/OTP and Mobile Web
5.3 By End-user Industry
5.3.1 Retail and E-commerce
5.3.2 Transportation and Mobility
5.3.3 Utilities and Telecom
5.3.4 Government and Public Services
5.3.5 Healthcare and Insurance
5.3.6 Other End-user Industries
5.4 By Transaction Mode
5.4.1 Peer-to-Peer (P2P)
5.4.2 Consumer-to-Business (C2B)
5.4.3 Business-to-Business (B2B)
5.4.4 Business-to-Consumer (B2C)
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, and Recent Developments)
6.4.1 Fawry for Banking and Payment Technology Services S.A.E.
6.4.2 Vodafone Egypt Telecommunications S.A.E. (Vodafone Cash)
6.4.3 Orange Egypt for Telecommunications S.A.E. (Orange Cash)
6.4.4 Etisalat Egypt by eand (Etisalat Cash)
6.4.5 Commercial International Bank (CIB) Smart Wallet
6.4.6 National Bank of Egypt Phone Cash
6.4.7 Banque Misr BM Wallet
6.4.8 Paymob Solutions LLC
6.4.9 Amazon Payments, Inc. (Payfort Egypt)
6.4.10 PayTabs Egypt for Payment Services LLC
6.4.11 Invygo Technologies (Halan Super-App)
6.4.12 Apple Inc. (Apple Pay)
6.4.13 Alphabet Inc. (Google Wallet)
6.4.14 Samsung Electronics Co., Ltd. (Samsung Pay)
6.4.15 MasterCard Inc. (Masterpass Egypt)
6.4.16 Visa Inc. (Click to Pay Egypt)
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