Report

The Ecuador bottled water market, valued at USD 0.76 Billion in 2024, has experienced significant growth, driven by a rising focus on environmental sustainability and health. The market supports the use of eco-friendly packaging. It is expected to expand at a CAGR of 5.90% from 2025 to 2034, potentially reaching USD 1.35 Billion by 2034, owing to the increasing consumer awareness of health and wellness which fuels the demand for clean, safe, and convenient drinking water.

Ecuador Bottled Water Market Growth

The growth of the Ecuador bottled water market is driven by increased health consciousness, contributing to healthier hydration choices. It boosts the local economy by creating jobs and supporting industries. Tourism drives growth, while urban access to retail outlets ensures convenience. Additionally, eco-friendly practices enhance sustainability, aligning with consumer preferences. Ecuador is among the largest bottled water consumers across the globe. On average, an Ecuadorian purchases 134 small bottles (500 ml) per annum. Moreover, according to a report by the United Nations, Ecuadorians consume 67 litres of bottled water each year. Rising temperatures and increasing tourist numbers further fuel Ecuador bottled water market growth.

The wide availability of various brands and the convenience offered by supermarkets and hypermarkets are increasing their overall Ecuador bottled water market share. Furthermore, the country is witnessing the expansion of mass consumption chains, due to a targeted expansion strategy, increasing the availability of products, such as bottled water to consumers. The consumer goods sector experienced a 10% increase in the value of Ecuadorian consumers shopping baskets by April 2024 compared to 2020.

Key Trends and Recent Developments

Rising consumer expenditure in the food and beverage industry, sustainable packaging solutions, and increasing health awareness among consumers are impacting Ecuador bottled water industry revenue.

January 2024

The PET Neue luxury water bottle, manufactured by Berry Global, a major industry leader in the Ecuador bottled water industry, achieved first place at the Global Water Drinks Awards 2023 in both the Best in PET and Best New Water Concept categories. It was commended for its innovative and sustainable design.

January 2024

Minalba Brasil, a prominent South American beverage company with a significant presence in Ecuador launched Indaia mineral water in 269 ml aluminium cans, featuring both sparkling and still versions. Aluminium was selected as it not only chilled the beverage efficiently but also guaranteed 100% recyclability.

August 2023

Ecuador-based SPLENDOR Water announced the U.S. launch of its new look, in partnership with Argagh Glass Packaging- North America (AGP-North America). The new glass bottles provided consumers with an enhanced experience of SPLENDOR's natural purity, while the indigo glass design further increased the level of preservation, protecting not only the taste but also the integrity of the brand.

June 2021

Nestle, the global food and beverage company that holds a sizeable market in Ecuador, introduced two new packaging innovations for its Vittel natural mineral water bottles with reduced plastic content. The first was the Vittel GO system, a reusable hard protective case designed to hold 50cl refills of natural mineral water made with 40% less plastic. The second was a 100% recyclable 1-litre Vittel hybrid bottle made from two types of plastic materials.

Rising Consumer Expenditure in the Food and Beverage Industry is Impacting the Ecuador Bottled Water Market Revenue

The consumer expenditure in the food and beverages sector has been consistently increasing owing to the rising disposable income of the Ecuadorian population. According to the US Department of Agriculture, the average value was estimated at USD 261 in 2023. High purchasing power indicates consumer's willingness to pay for premium bottled water brands, including purified, spring, and mineral water, considering they are more convenient and safer. This trend is positively impacting the market revenue.

Sustainable Packaging is Contributing to the Long-Term Ecuador Bottled Water Market Growth

As environmental concerns rise, consumers are becoming more aware of the impact of plastic waste, prompting bottled water brands to adopt eco-friendly packaging solutions such as recyclable plastic, biodegradable materials, and glass bottles to reduce their carbon footprint. This is expected to enhance their appeal to environmentally conscious consumers, supporting the market's sustainable growth and stability.

Increasing Health Awareness is Raising the Demand for the Ecuador Bottled Water Market

With greater access to health information and an increasing focus on fitness, nutrition, and overall well-being, Ecuadorians are increasingly choosing bottled water over regular water and other beverages. Bottled water is viewed as a healthier, safer, and more efficient hydrating option, especially among consumers who are aware of the risks associated with unhealthy drinks and beverages. As health awareness continues to grow, the demand for bottled water is expected to rise sharply.

Increasing Food and Beverage Retail Sales are Driving Opportunities in the Market

The growth in Ecuador's food and beverage retail sector is directly boosting the demand for bottled water, as more consumers shift towards purchasing packaged food and drinks in supermarkets, convenience stores, and other retail outlets. According to the US Department of Agriculture, the sector accounted for 59.1% of the country's total retail sales in 2023. This growth is particularly evident in larger cities, where retail outlets are expanding and offering a wider variety of bottled water brands, leading to an overall increase in sales and value.

Ecuador Bottled Water Industry Segmentation

The EMR's report titled "Ecuador Bottled Water Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

- Spring Water
- Purified Water
- Mineral Water
- Sparkling Water
- Others

Market Breakup by Distribution Channel

- Off Trade_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Convenience Stores _x000D_ Grocery Stores _x000D_ Others _x000D_ _x000D_
- Off Trade_x000D_ _x000D_ Supermarkets and Hypermarkets _x000D_ Convenience Stores _x000D_ Grocery Stores _x000D_ Others _x000D_ _x000D_
- On Trade

- On Trade

Ecuador Bottled Water Market Share

According to the Ecuador bottled water market analysis, spring water leads the market, valued for its natural purity and mineral content, typically sourced from protected underground springs. It appeals to health-conscious consumers seeking clean hydration. The growing preference for spring water signals a shift towards natural beverages, boosting sales and promoting local spring water brands. In March 2024, the Ecuadorian government launched a campaign to promote local spring water, supporting small producers, boosting tourism, and encouraging consumers to choose domestic products for hydration, as per the Ministry of Tourism's press release.

The demand for the Ecuador bottled water market is further driven by purified water, which undergoes thorough filtration processes to ensure safety and quality for consumers concerned about tap water contamination. Given that clean drinking water access can be limited in Ecuador, purified water offers a reliable solution, particularly in urban areas, enhancing public health. In February 2024, Coca-Cola de Ecuador introduced a new purified water brand targeting urban consumers looking for safe hydration alternatives.

Mineral water, prized for its unique taste and health benefits due to naturally occurring minerals, appeals to consumers seeking both hydration and nutrition. The rising interest in mineral-rich beverages supports Ecuador bottled water market expansion, with local bottlers innovating to meet demand. In November 2023, SPLENDOR Water launched a new bottled mineral water sourced from La Mana, Ecuador, known for its natural properties, including electrolytes and colloidal gold and silver.

Sparkling water, offering a refreshing alternative to sugary soft drinks with zero calories, is becoming increasingly popular in Ecuador. This trend in the Ecuador bottled water market towards sparkling water positively contributes to market growth by diversifying product offerings. In May 2022, Corona introduced its first non-beer beverage, Corona Tropical, a lightly sparkling canned drink with a hint of fruit juice, predominantly flavoured with lime, reflecting the brand's connection to its bottled lager.

Competitive Landscape

The Ecuador bottled water market key players focus on delivering high-quality purified water, processed using advanced filtration methods to guarantee purity and safety. Committed to providing clean, refreshing hydration, the company emphasises sustainability by using eco-friendly, recyclable packaging. Its water is sourced from carefully chosen locations, with rigorous quality control to ensure every bottle meets strict standards.

The Coca-Cola Company

The Coca-Cola Company: Headquartered in Atlanta, Georgia, USA, The Coca-Cola Company was established in 1892. A global leader in the beverage industry, it offers a wide range of products, including soft drinks, bottled water, and juices. The company is known for its iconic Coca-Cola soda and its commitment to sustainability.

Pure Glacier Purified Water

Pure Glacier Purified Water: It is a bottled water brand headquartered in Ecuador. The company specialises in providing high-quality purified water sourced from advanced filtration processes. Established in 2012, it focuses on offering clean, refreshing hydration while ensuring environmental sustainability through eco-friendly packaging solutions.

Refrescos SIN GAS SA RE.S.GA.SA

Refrescos SIN GAS SA RE.S.GA.SA: It is based in Ecuador, and was founded in 1987, specialises in the production of soft drinks, including carbonated and non-carbonated beverages. Known for its commitment to local manufacturing, it provides a range of refreshing drink options to the Ecuadorian market.

Grupo Embotellador ATIC S.A

Grupo Embotellador ATIC S.A: Established in 1995 and headquartered in Ecuador, is a major player in the bottled beverage sector. The company produces a variety of beverages, including water, juices, and soft drinks, and operates throughout the Ecuadorian market, focusing on quality and customer satisfaction.

Other key players in the Ecuador bottled water market report include Agua San Felipe, Vilcagua, and ACQUASPLENDOR S.A. among others.