Opportunities Preloader

Please Wait.....

Report

E-Commerce (Goods) in Kenya

Market Direction I 2022-03-30 I 33 Pages I Euromonitor

In response to the COVID-19 pandemic, the rate of growth in e-commerce retail current value sales slowed slightly during 2020 but remained vigorous. While the economic shock of the pandemic led many local consumers to rein in their discretionary spending, the fact that many consumers found it much more difficult to shop in person due to restrictions on movement led some to try online shopping for the first time. Growth in e-commerce was also buoyed by the fact that a growing number of Kenyan con...

Euromonitor International's E-Commerce (Goods) in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

E-Commerce (Goods) in Kenya
Euromonitor International
March 2022

List Of Contents And Tables

E-COMMERCE (GOODS) IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing smartphone penetration boosts the popularity of e-commerce in 2021
Courier services and pick-up points continue to expand in Kenya
The competitive landscape intensifies as more operators launch an online presence
PROSPECTS AND OPPORTUNITIES
E-commerce continues gathering pace in 2022 and beyond
The competitive landscape heats up as store-based retailers take an omnipresence approach
Fraud cases on the rise in line with the rapid growth of e-commerce
CHANNEL DATA
Table 1 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 2 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 3 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 4 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 5 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 6 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
RETAILING IN KENYA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
The competitive landscape of modern grocery retailers continues to heat up in 2021 due to the COVID-19 pandemic
Digitalisation continues to transform retailing in 2021
The government focuses on local manufacturing in response to the COVID-19 pandemic
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Residential areas, a key market for Modern Grocery retailers.
Cash and carry
Seasonality
Shopping Season Name: Christmas and New Year Shopping
Shopping Season Name: Back to School Shopping
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 9 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 11 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Retailing GBO Company Shares: % Value 2017-2021
Table 22 Retailing GBN Brand Shares: % Value 2018-2021
Table 23 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 24 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 26 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources

  • Not Sure / Need Reassuring
    • Confirm Content
      • Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:

        Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.

        Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.

        Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.

    • Sample Pages
      • With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.

        It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.

        To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Check for Alternatives
      • Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.

        To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.

  • Prices / Formats / Delivery
    • Prices
      • All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.

        Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Discounts
      • As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.

        Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.

        To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Available Currencies
      • Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.

        Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.

        To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.

    • Licenses
      • License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Global Site License
      • The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.

        It is important to note that this may exclude Parent Companies or Subsidiaries.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Formats
      • The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.

        If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.

    • Delivery
      • Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.

        Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.

        If a delay in delivery is expected you will be informed about it immediately.

    • Shipping Charges
      • As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.

        If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.

  • Ordering
    • By Credit Card
      • We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.

        Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.

        For more information on PayU please visit: https://www.payu.pl/en/about-us

    • By Money Transfer
      • If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.

        With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.

  • Security
    • Website security
      • We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.

        Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.

    • Credit Card Security
      • We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.

        PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.

PLEASE SELECT LICENSE
  • €825.00
  • €1650.00
  • €2475.00
  • ADD TO BASKET
  • BUY NOW