Report

Global dry shampoo market size was valued at USD 3.15 billion in 2023, expected to reach USD 4.76 billion in 2031, with a CAGR of 5.3% for the forecast period between 2024 and 2031. The hair care industry has seen remarkable growth and innovation in the past decade due to growing consumer demand for hair care solutions like healthy scalp, shiny hair, hair colors, and others. In the hair care and personal care segment, the global dry shampoo market has seen constant growth over the years due to advancements in personal care technology and changing consumer lifestyles. Dry shampoo rightfully caters to consumers who look for quick and convenient hair care solutions in their busy and fast-paced lifestyles. Dry shampoo rose to popularity due to its benefits and quick beauty solution by removing excess oil and grease from the scalp and hair resulting in fresh and cleaner hair without the use of water.
In the past years, a noticeable shift has been seen in the global dry shampoo market where more and more brands and dry shampoo manufacturers are integrating natural and organic ingredients into the product. The growing disposable incomes across different regions of Asia and Middle East and rapid urbanization across the globe have significantly contributed to the growth and expansion of the global dry shampoo market. The market is flooded with different types of dry shampoo products for different hair types and different product formulations for different hair care needs. The market growth is propelled by effective marketing strategies, including influencer endorsements and social media campaigns, driving brand awareness and product appeal.
Social Media Influence the Market Growth
The impact of social media on consumer behavior, brand awareness, and purchasing decisions is significant. Lifestyle and beauty influencers play a crucial role in product awareness and promote a brand on various platforms like Instagram, Facebook, TikTok and YouTube. These social media influencers share their product feedback and tutorials and include before-and-after photos of using dry shampoo. Brands often leverage social media channels and post regular content and pair up with celebrities and influencers in their marketing strategies to build authenticity and engage with their audience. The consumer base has grown due to the exposure to digital media, which has also helped the industry flourish.
Constant Innovation and Product Formulations
Global dry shampoo market is an evolving market. The most innovative and development stage is the choice of ingredients and formulations in dry shampoos, which has emerged as a significant market growth driver. Consumers are becoming increasingly conscious and aware of the ingredients in their personal care and hair care products and has influenced the brands to incorporate ingredients that are natural and organic, which do not damage the hair, but rather benefit the scalp. Consumers are looking for products that are free from sulfates, parabens, preservatives, and other potentially harmful chemicals.
Brands that emphasize clean and green formulations are gaining popularity as consumers prioritize healthier options for their hair. Major brands are developing dry shampoo formulations in powder and spray form, tailored as per specific hair types and concerns. It includes products designed for oily hair, dry hair, color-treated hair, etc. Offering specialized formulations enhances the product's effectiveness and caters to a diverse range of consumer needs.
In February 2023, BATISTE, an America-based dry shampoo brand, added new BATISTE Texturizing Dry Shampoo and Overnight Deep Cleanse Dry Shampoo to its award-winning product portfolio. These new haircare must-haves, designed for all hair types, allow consumers to skip the wash and get clean-looking hair. BATISTE Texturizing Dry Shampoo, one of the latest products, provides the clean feeling of dry shampoo while enhancing grip and volume by eliminating oil and grease.
Convenient and Effective Solution
Global dry shampoo market has seen significant growth due to its convenience and time-saving features. Dry shampoo is easy to apply and requires minimal effort. Its spray or powder formulations make it user-friendly and easy to use. Modern consumers, like Millennials and Generation Z, often lead hectic schedules, leaving limited time for elaborate beauty routines. Dry shampoo provides a quick and convenient solution for refreshing hair without the need for a traditional wash, making it an attractive option for those traveling. Dry shampoo has emerged as a boon for professionals and individuals with demanding schedules. The product allows for quick hair touch-ups between meetings or while on the road or going to a party reducing the need for a full washing routine.
Urban Yog, an Indian beauty and personal care brand operating as a part of GlobalBees Brands Private Limited, expanded its product line and launched its first dry shampoo in shops and online in February 2023. New Urban Yog Dry Shampoo comes in a spray container and is supposed to eliminate oil and dirt from the hair while renewing it in between washes. The launch is outlined to engage modern women while assisting the company in reaching millennial and Gen-Z buyers.
E-commerce Growth is Driving the Market
The growth of e-commerce has a substantial impact on global dry shampoo market, reshaping how consumers discover, purchase and engage with these hair care products. E-commerce channels have changed the landscape that how consumers access and purchase products. In modern times, people are moving away from purchasing their products from traditional retailers and opting for online retailers and sales channels. E-commerce offers unparalleled convenience, allowing consumers to browse, compare prices, gather reviews, and purchase dry shampoo from anywhere in the world. On the other side, e-commerce platforms provide global accessibility to dry shampoo products, expanding the market reach for brands beyond traditional retail boundaries. The extensive product selection allows consumers to explore various formulations and find the one that best suits their needs.
In May 2023, Chamberlain Coffee collaborated with hair care manufacturer IGK to develop a limited-edition Matcha Dry Shampoo. The co-branded product was a repackaged version of IGK's popular Direct Flight Multi-Tasking Matcha Dry Shampoo and was made available at Ulta retail stores, Ulta's website, Chamberlain Coffee's website, and IGK's website from December 2023.
Impact of COVID-19
COVID-19 pandemic posed a significant impact on the personal care industry including the hair care industry, disrupting supply chains and influencing consumer behavior, and global dry shampoo market. The pandemic altered consumer behavior, with lockdowns, social distancing measures, and remote work arrangements leading to changes in personal care routines. The reduced need for daily grooming and the shift towards a more casual lifestyle affected the demand for dry shampoo. Due to pandemic restrictions and lockdown measures, sales of dry shampoo surged on online sales platforms. In the global dry shampoo market following the pandemic, consumers lean more toward dry shampoo product formulations that contain natural and organic ingredients.
Key Players Landscape and Outlook
The outlook for global dry shampoo market is positive and is estimated to grow at a constant rate for the forecast period. The outlook of the market is significantly influenced by factors such as consumer preferences, product convenience, trends in natural and herbal ingredients, and product innovation. During the forecast period, the developed and developing regions will contribute to the market growth due to growing awareness, rapid urbanization, and increasing disposable incomes to spend on dry shampoo to focus on haircare and beauty. Effective marketing and distribution strategies by brands are likely to remain key drivers for companies aiming to capture a larger market share.
In February 2023, Olaplex, which is well-recognized for its hair-repairing products, released its first dry shampoo, No. 4D Clean Volume Detox. The dry shampoo, like the brand's other products, contains their patented Bond Building Technology, which is supposed to help mend and restore damaged strands by relinking broken disulfide bonds.