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Digital Marketing Market by Digital Channel (Email Marketing, Search Engine Optimization (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting (Including Microblogging), Social Network Marketing, Mobile Marketing, Viral Marketing, Digital OOH Media, Online Video Marketing, and Others), End Use Industry (Automotive, BFSI, Education, Government, Healthcare, Media and Entertainment, and Others), and Region 2023-2028
Market Report I 2023-06-14 I 144 Pages I IMARC Group
The global digital marketing market size reached US$ 322.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 689.8 Billion by 2028, exhibiting a growth rate (CAGR) of 13.62% during 2023-2028. Easy access to high-speed internet, the increasing penetration of connected devices, and ongoing technological advancements represent some of the key factors driving the market.
Digital marketing involves promoting products or services through digital and social media channels. It employs various techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email, content, and influencer marketing, to improve brand awareness and generate leads. Compared to alternative marketing practices, digital marketing offers numerous advantages, such as the ability to target specific audiences based on demographics, interests, and behaviors and customize campaigns that cater to customers' unique needs and preferences. In addition to this, it uses data analytics to measure the effectiveness of marketing efforts and optimize campaigns for better results. Digital marketing tools help track numerous metrics, such as website traffic, click-through rates, conversion rates, and customer engagement, to gain insights into consumer behavior. As a result, it has become a crucial component of modern marketing strategies among various businesses to reach and engage with potential customers.
Digital Marketing Market Trends:
With increasing internet penetration, a growing population is turning to digital channels to make purchasing decisions. This, in turn, has urged businesses to leverage digital technologies to reach and engage with their target audience to boost their profit and growth, which is primarily driving the market growth. Besides this, the expanding proliferation of connected devices has created a highly developed digital ecosystem backed by numerous media companies and information and communication technology (ICT) services providers, which is creating a favorable outlook for the market. Moreover, the rising use and demand of mobile devices such as smartphones and tablets among consumers, combined with the emergence of numerous social media platforms and a growing volume of video content, is presenting remunerative growth opportunities for the market. Concurrent with this, the shifting prominence of digital and personalized experiences is prompting businesses to invest in digital marketing to reach a larger customer base, which is further aiding in market expansion. In addition to this, the bolstering growth of the e-commerce industry due to the surging popularity of online shopping and the widespread employment of omnichannel marketing by various businesses to provide a seamless and consistent customer experience are contributing to the market growth. Furthermore, innovative technological advancements, such as the adoption of artificial intelligence (AI) and machine learning (ML) to analyze large amounts of data and optimize marketing strategies in real-time, are positively impacting the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global digital marketing market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on the digital channel and end-use industry.
Digital Channel Insights:
Email Marketing
Search Engine Optimization (SEO)
Interactive Consumer Website
Online/Display Advertising
Blogging and Podcasting (Including Microblogging)
Social Network Marketing
Mobile Marketing
Viral Marketing
Digital OOH Media
Online Video Marketing
Others
The report has provided a detailed breakup and analysis of the digital marketing market based on the digital channel. This includes email marketing, search engine optimization (SEO), interactive consumer website, online/display advertising, blogging and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital OOH media, online video marketing, and others. According to the report, social network marketing represented the largest segment.
End Use Industry Insights:
Automotive
BFSI
Education
Government
Healthcare
Media and Entertainment
Others
A detailed breakup and analysis of the digital marketing market based on the end use industry has also been provided in the report. This includes automotive, BFSI, education, government, healthcare, media and entertainment, and others.
Regional Insights:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital marketing. Some of the factors driving the North America digital marketing market included the increasing proliferation of mobile devices and high-speed internet, the emergence of numerous social media platforms, and ongoing technological advancements in the industry.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global digital marketing market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 97th Floor, Cuker, Disruptive Advertising, Ignite Visibility, Location3 Media, PB&J Promotions LLC, Rise Interactive (Quad), Split Reef LLC, Thrive Internet Marketing Agency, TopSpot Internet Marketing, WebFX, Webimax, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
1. What was the size of the global digital marketing market in 2022?
2. What is the expected growth rate of the global digital marketing market during 2023-2028?
3. What are the key factors driving the global digital marketing market?
4. What has been the impact of COVID-19 on the global digital marketing market?
5. What is the breakup of the global digital marketing market based on the digital channel?
6. What are the key regions in the global digital marketing market?
7. Who are the key players/companies in the global digital marketing market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Digital Marketing Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Digital Channel
6.1 Email Marketing
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Search Engine Optimization (SEO)
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Interactive Consumer Website
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Online/Display Advertising
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Blogging and Podcasting (Including Microblogging)
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Social Network Marketing
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Mobile Marketing
6.7.1 Market Trends
6.7.2 Market Forecast
6.8 Viral Marketing
6.8.1 Market Trends
6.8.2 Market Forecast
6.9 Digital OOH Media
6.9.1 Market Trends
6.9.2 Market Forecast
6.10 Online Video Marketing
6.10.1 Market Trends
6.10.2 Market Forecast
6.11 Others
6.11.1 Market Trends
6.11.2 Market Forecast
7 Market Breakup by End Use Industry
7.1 Automotive
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 BFSI
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Education
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Government
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Healthcare
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Media and Entertainment
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Others
7.7.1 Market Trends
7.7.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia-Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9 Drivers, Restraints, and Opportunities
9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 97th Floor
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2 Cuker
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 Disruptive Advertising
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.4 Ignite Visibility
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5 Location3 Media
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.6 PB&J Promotions LLC
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.7 Rise Interactive (Quad)
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 Split Reef LLC
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.9 Thrive Internet Marketing Agency
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.10 TopSpot Internet Marketing
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
13.3.11 WebFX
13.3.11.1 Company Overview
13.3.11.2 Product Portfolio
13.3.12 Webimax
13.3.12.1 Company Overview
13.3.12.2 Product PortfolioKindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Figure 1: Global: Digital Marketing Market: Major Drivers and Challenges
Figure 2: Global: Digital Marketing Market: Sales Value (in Billion US$), 2022
Figure 3: Global: Digital Marketing Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Digital Marketing Market: Breakup by Digital Channel (in %), 2022
Figure 5: Global: Digital Marketing Market: Breakup by End Use Industry (in %), 2022
Figure 6: Global: Digital Marketing Market: Breakup by Region (in %), 2022
Figure 7: Global: Digital Marketing (Email Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 8: Global: Digital Marketing (Email Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 9: Global: Digital Marketing (Search Engine Optimization (SEO)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Digital Marketing (Search Engine Optimization (SEO)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Digital Marketing (Interactive Consumer Website) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Digital Marketing (Interactive Consumer Website) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Digital Marketing (Online/Display Advertising) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Digital Marketing (Online/Display Advertising) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Digital Marketing (Blogging and Podcasting (Including Microblogging)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Digital Marketing (Blogging and Podcasting (Including Microblogging)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Digital Marketing (Social Network Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Digital Marketing (Social Network Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Digital Marketing (Mobile Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Digital Marketing (Mobile Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Digital Marketing (Viral Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Digital Marketing (Viral Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Digital Marketing (Digital OOH Media) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Digital Marketing (Digital OOH Media) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Digital Marketing (Online Video Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Digital Marketing (Online Video Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Digital Marketing (Other Digital Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Digital Marketing (Other Digital Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Digital Marketing (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Digital Marketing (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Digital Marketing (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Digital Marketing (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Digital Marketing (Education) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Digital Marketing (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Digital Marketing (Government) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Digital Marketing (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Global: Digital Marketing (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Global: Digital Marketing (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Global: Digital Marketing (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Global: Digital Marketing (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Global: Digital Marketing (Other End Use Industries) Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Global: Digital Marketing (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: North America: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: North America: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: United States: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: United States: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Canada: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Canada: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Asia-Pacific: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Asia-Pacific: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: China: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: China: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Japan: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Japan: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: India: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: India: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: South Korea: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: South Korea: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Australia: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Australia: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Indonesia: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Indonesia: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Others: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Others: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Europe: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Europe: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Germany: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Germany: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: France: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: France: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: United Kingdom: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: United Kingdom: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Italy: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Italy: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Spain: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Spain: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Russia: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Russia: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Others: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Others: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Latin America: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: Latin America: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Brazil: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 84: Brazil: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 85: Mexico: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 86: Mexico: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 87: Others: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 88: Others: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 89: Middle East and Africa: Digital Marketing Market: Sales Value (in Million US$), 2017 & 2022
Figure 90: Middle East and Africa: Digital Marketing Market: Breakup by Country (in %), 2022
Figure 91: Middle East and Africa: Digital Marketing Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 92: Global: Digital Marketing Industry: Drivers, Restraints, and Opportunities
Figure 93: Global: Digital Marketing Industry: Value Chain Analysis
Figure 94: Global: Digital Marketing Industry: Porter's Five Forces Analysis
Table 1: Global: Digital Marketing Market: Key Industry Highlights, 2022 & 2028
Table 2: Global: Digital Marketing Market Forecast: Breakup by Digital Channel (in Million US$), 2023-2028
Table 3: Global: Digital Marketing Market Forecast: Breakup by End Use Industry (in Million US$), 2023-2028
Table 4: Global: Digital Marketing Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 5: Global: Digital Marketing Market: Competitive Structure
Table 6: Global: Digital Marketing Market: Key Players
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