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Digital English Language Learning Market Report by Deployment Mode (On-premises, Cloud-based), Business Type (Business-to-Business (B2B), Business-to-Consumer (B2C)), End User (Non-academic Learners, Academic Learners), and Region 2023-2028
Market Report I 2023-07-05 I 139 Pages I IMARC Group
Market Overview:
The global digital English language learning market size reached US$ 5.85 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 14.11 Billion by 2028, exhibiting a growth rate (CAGR) of 15.66% during 2023-2028. The growing need to observe activities of students and conduct online classes remotely, rising integration of virtual reality (VR) and augmented reality (AR), and thriving education industry represent some of the key factors driving the market.
Digital English language learning relies on digital technologies and platforms for the purpose of teaching and learning the English language. It encompasses a wide range of online resources, software applications, and interactive tools designed to enhance language proficiency and comprehension. It relies on advanced technology to provide learners with flexible, personalized, and engaging learning experiences. It allows individuals from diverse backgrounds and geographical locations to access high-quality language instruction at their own convenience. It helps learners engage with interactive lessons, multimedia content, and virtual communities, which enables them to practice their language skills in real-world contexts. It provides adaptive learning systems that can assess the proficiency levels of learners and tailor instructions and offers personalized feedback and targeted practice activities. It promotes self-paced learning that allows students to progress at their own speed and focus on areas that require additional attention. It assists students in accessing resources and engaging in language learning activities anytime and anywhere, fitting their studies into their busy schedules.
Digital English Language Learning Market Trends:
At present, rapid digitalization in the education industry with various digital learning platforms represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for digital English language learning, as it promotes the learning of languages through information and communications technology (ICT) tools. This, along with the growing utilization of digital English language learning among students to learn with a voice recording facility for exercises and text, is offering a favorable market outlook. In addition, digital English language learning platforms allow teachers to observe activities of students remotely and conduct online classes and doubt sessions through virtual classrooms, which is impelling the growth of the market. Moreover, the increasing demand for digital English language learning, as it presents the facility of learning grammar through images for a better understanding of the learner, coupled with the thriving education industry, is strengthening the growth of the market. Apart from this, businesses are investing in digital English language learning solutions to upskill their employees and enhance their communication capabilities. Additionally, the integration of virtual reality (VR) and augmented reality (AR) in language learning platforms offers immersive and interactive experiences, which is bolstering the growth of the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global digital English language learning market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on deployment mode, business type, and end user.
Deployment Mode Insights:
On-premises
Cloud-based
The report has provided a detailed breakup and analysis of the digital English language learning market based on the deployment mode. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest segment.
Business Type Insights:
Business-to-Business (B2B)
Business-to-Consumer (B2C)
A detailed breakup and analysis of the digital English language learning market based on the business type has also been provided in the report. This includes business-to-business (B2B) and business-to-consumer (B2C).
End User Insights:
Non-academic Learners
Academic Learners
A detailed breakup and analysis of the digital English language learning market based on the end user has also been provided in the report. This includes non-academic learners and academic learners. According to the report, non-academic learners accounted for the largest market share.
Regional Insights:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for digital English language learning. Some of the factors driving the Asia Pacific digital English language learning market included rapid digitalization, rising demand for remote learning, thriving education industry, etc.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global digital English language learning market. Detailed profiles of all major companies have been provided. Some of the companies covered include 51Talk English International Inc., Berlitz Corporation, Busuu (Chegg Inc.), EF Education First Ltd., Inlingua International Ltd., Lingoda GmbH, Pearson plc, Preply Inc., Rosetta Stone Inc. (IXL Learning Inc.), Sanako, VIPKid, Voxy Inc., Yabla Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Market Overview:
The global digital English language learning market size reached US$ 5.85 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 14.11 Billion by 2028, exhibiting a growth rate (CAGR) of 15.66% during 2023-2028. The growing need to observe activities of students and conduct online classes remotely, rising integration of virtual reality (VR) and augmented reality (AR), and thriving education industry represent some of the key factors driving the market.
Digital English language learning relies on digital technologies and platforms for the purpose of teaching and learning the English language. It encompasses a wide range of online resources, software applications, and interactive tools designed to enhance language proficiency and comprehension. It relies on advanced technology to provide learners with flexible, personalized, and engaging learning experiences. It allows individuals from diverse backgrounds and geographical locations to access high-quality language instruction at their own convenience. It helps learners engage with interactive lessons, multimedia content, and virtual communities, which enables them to practice their language skills in real-world contexts. It provides adaptive learning systems that can assess the proficiency levels of learners and tailor instructions and offers personalized feedback and targeted practice activities. It promotes self-paced learning that allows students to progress at their own speed and focus on areas that require additional attention. It assists students in accessing resources and engaging in language learning activities anytime and anywhere, fitting their studies into their busy schedules.
Digital English Language Learning Market Trends:
At present, rapid digitalization in the education industry with various digital learning platforms represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for digital English language learning, as it promotes the learning of languages through information and communications technology (ICT) tools. This, along with the growing utilization of digital English language learning among students to learn with a voice recording facility for exercises and text, is offering a favorable market outlook. In addition, digital English language learning platforms allow teachers to observe activities of students remotely and conduct online classes and doubt sessions through virtual classrooms, which is impelling the growth of the market. Moreover, the increasing demand for digital English language learning, as it presents the facility of learning grammar through images for a better understanding of the learner, coupled with the thriving education industry, is strengthening the growth of the market. Apart from this, businesses are investing in digital English language learning solutions to upskill their employees and enhance their communication capabilities. Additionally, the integration of virtual reality (VR) and augmented reality (AR) in language learning platforms offers immersive and interactive experiences, which is bolstering the growth of the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global digital English language learning market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on deployment mode, business type, and end user.
Deployment Mode Insights:
On-premises
Cloud-based
The report has provided a detailed breakup and analysis of the digital English language learning market based on the deployment mode. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest segment.
Business Type Insights:
Business-to-Business (B2B)
Business-to-Consumer (B2C)
A detailed breakup and analysis of the digital English language learning market based on the business type has also been provided in the report. This includes business-to-business (B2B) and business-to-consumer (B2C).
End User Insights:
Non-academic Learners
Academic Learners
A detailed breakup and analysis of the digital English language learning market based on the end user has also been provided in the report. This includes non-academic learners and academic learners. According to the report, non-academic learners accounted for the largest market share.
Regional Insights:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for digital English language learning. Some of the factors driving the Asia Pacific digital English language learning market included rapid digitalization, rising demand for remote learning, thriving education industry, etc.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global digital English language learning market. Detailed profiles of all major companies have been provided. Some of the companies covered include 51Talk English International Inc., Berlitz Corporation, Busuu (Chegg Inc.), EF Education First Ltd., Inlingua International Ltd., Lingoda GmbH, Pearson plc, Preply Inc., Rosetta Stone Inc. (IXL Learning Inc.), Sanako, VIPKid, Voxy Inc., Yabla Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report:
How has the global digital English language learning market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global digital English language learning market?
What is the impact of each driver, restraint, and opportunity on the global digital English language learning market?
What are the key regional markets?
Which countries represent the most attractive digital English language learning market?
What is the breakup of the market based on the deployment mode?
Which is the most attractive deployment mode in the digital English language learning market?
What is the breakup of the market based on the business type?
Which is the most attractive business type in the digital English language learning market?
What is the breakup of the market based on the end user?
Which is the most attractive end user in the digital English language learning market?
What is the competitive structure of the global digital English language learning market?
Who are the key players/companies in the global digital English language learning market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Digital English Language Learning Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Deployment Mode
6.1 On-premises
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Cloud-based
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Business Type
7.1 Business-to-Business (B2B)
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Business-to-Consumer (B2C)
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End User
8.1 Non-academic Learners
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Academic Learners
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 Drivers, Restraints, and Opportunities
10.1 Overview
10.2 Drivers
10.3 Restraints
10.4 Opportunities
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 51Talk English International Inc.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Berlitz Corporation
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Busuu (Chegg Inc.)
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 EF Education First Ltd.
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Inlingua International Ltd.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Lingoda GmbH
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Pearson plc
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Preply Inc.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 Rosetta Stone Inc. (IXL Learning Inc.)
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 Sanako
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 VIPKid
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12 Voxy Inc.
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.13 Yabla Inc.
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
Figure 1: Global: Digital English Language Learning Market: Major Drivers and Challenges
Figure 2: Global: Digital English Language Learning Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Digital English Language Learning Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Digital English Language Learning Market: Breakup by Deployment Mode (in %), 2022
Figure 5: Global: Digital English Language Learning Market: Breakup by Business Type (in %), 2022
Figure 6: Global: Digital English Language Learning Market: Breakup by End User (in %), 2022
Figure 7: Global: Digital English Language Learning Market: Breakup by Region (in %), 2022
Figure 8: Global: Digital English Language Learning (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Digital English Language Learning (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Digital English Language Learning (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Digital English Language Learning (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Digital English Language Learning (Business-to-Business (B2B)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Digital English Language Learning (Business-to-Business (B2B)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Digital English Language Learning (Business-to-Consumer (B2C)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Digital English Language Learning (Business-to-Consumer (B2C)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Digital English Language Learning (Non-academic Learners) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Digital English Language Learning (Non-academic Learners) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Digital English Language Learning (Academic Learners) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Digital English Language Learning (Academic Learners) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: North America: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: North America: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: United States: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: United States: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Canada: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Canada: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Asia-Pacific: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Asia-Pacific: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: China: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: China: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Japan: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Japan: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: India: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: India: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: South Korea: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: South Korea: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Australia: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Australia: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Indonesia: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Indonesia: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Others: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Others: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Europe: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Europe: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Germany: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Germany: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: France: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: France: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: United Kingdom: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: United Kingdom: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Italy: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Italy: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Spain: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Spain: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Russia: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Russia: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Others: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Others: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Latin America: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Latin America: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Brazil: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Brazil: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Mexico: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Mexico: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Others: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Others: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Middle East and Africa: Digital English Language Learning Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Middle East and Africa: Digital English Language Learning Market: Breakup by Country (in %), 2022
Figure 68: Middle East and Africa: Digital English Language Learning Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Global: Digital English Language Learning Industry: Drivers, Restraints, and Opportunities
Figure 70: Global: Digital English Language Learning Industry: Value Chain Analysis
Figure 71: Global: Digital English Language Learning Industry: Porter's Five Forces Analysis
Table 1: Global: Digital English Language Learning Market: Key Industry Highlights, 2022 & 2028
Table 2: Global: Digital English Language Learning Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
Table 3: Global: Digital English Language Learning Market Forecast: Breakup by Business Type (in Million US$), 2023-2028
Table 4: Global: Digital English Language Learning Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 5: Global: Digital English Language Learning Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Digital English Language Learning Market: Competitive Structure
Table 7: Global: Digital English Language Learning Market: Key Players
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