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Report
Deodorants Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Report I 2023-11-02 I 147 Pages I IMARC Group
The global deodorants market size reached US$ 27.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.9 Billion by 2028, exhibiting a growth rate (CAGR) of 4.6% during 2022-2028.
A deodorant refers to a personal grooming product used for preventing or removing body odor. It minimizes the odor originating from the bacterial breakdown and perspiration in feet, armpits and other parts of the body. Deodorants consist of various anti-microbial agents, fragrances and alcohol-based carriers to prevent bacterial breakdown and control the production of sweat. They are commonly available in the form of aerosol, sprays, gels, roll-ons, wipes and sticks, which are stored in cans, plastic containers and hollow tubes. They are also used for minimizing various skin-related issues, such as itching, skin rashes and redness.
The increasing demand for personal grooming products, along with the rise in female workforce participation, represents one of the key factors driving the growth of the market. Furthermore, the rising demand for novel and innovative fragrances and scented products among the masses, especially amidst millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural and aluminum-free deodorants, are acting as other growth-inducing factors. These variants are manufactured using organic ingredients, such as activated charcoal, baking soda, coconut oil, essential oils and floral extracts, and use aesthetically appealing green packaging to attract a wider consumer base. In line with this, aggressive promotional activities by the manufacturers through various social media platforms and the proliferation of e-commerce retail channels, are also contributing to the market growth. Other factors, including rising expenditure capacities of the consumers, along with rapid urbanization across the globe, are anticipated to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global deodorants market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, distribution channel and packaging type.
Breakup by Product Type:
Sprays
Roll-On
Creams
Gels
Wipes
Sticks
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies
Online Stores
Others
Breakup by Packaging Type:
Metal
Plastic
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adidas AG, Avon Products Inc. (Natura & Co.), Beiersdorf AG (maxingvest ag), Cavinkare Private Limited, Church & Dwight Co. Inc., Colgate-Palmolive Company, Estee Lauder Companies, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Lion Corporation, L'Oreal, The Procter & Gamble Company and Unilever Plc.
Key Questions Answered in This Report:
How has the global deodorants market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global deodorants market?
What are the key regional markets?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the packaging type?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global deodorants market and who are the key players?
What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Deodorants Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6Market Breakup by Product Type
6.1 Sprays
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Roll-On
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Creams
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Gels
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Wipes
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Sticks
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast
7Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Convenience Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Pharmacies
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8Market Breakup by Packaging Type
8.1 Metal
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Plastic
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Adidas AG
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Avon Products Inc. (Natura & Co.)
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Beiersdorf AG (maxingvest ag)
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 Cavinkare Private Limited
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Church & Dwight Co. Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Colgate-Palmolive Company
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Estee Lauder Companies
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Godrej Consumer Products Limited
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.9 Henkel AG & Co. KGaA
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 Lion Corporation
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis
14.3.11 L'Oreal
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.11.3 Financials
14.3.11.4 SWOT Analysis
14.3.12 The Procter & Gamble Company
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.12.3 Financials
14.3.12.4 SWOT Analysis
14.3.13 Unilever Plc
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
14.3.13.3 Financials
Figure 1: Global: Deodorants Market: Major Drivers and Challenges
Figure 2: Global: Deodorants Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Deodorants Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Deodorants Market: Breakup by Product Type (in %), 2022
Figure 5: Global: Deodorants Market: Breakup by Distribution Channel (in %), 2022
Figure 6: Global: Deodorants Market: Breakup by Packaging Type (in %), 2022
Figure 7: Global: Deodorants Market: Breakup by Region (in %), 2022
Figure 8: Global: Deodorants (Sprays) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Deodorants (Sprays) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Deodorants (Roll-On) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Deodorants (Roll-On) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Deodorants (Creams) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Deodorants (Creams) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Deodorants (Gels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Deodorants (Gels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Deodorants (Wipes) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Deodorants (Wipes) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Deodorants (Sticks) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Deodorants (Sticks) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Deodorants (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Deodorants (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Deodorants (Convenience Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Deodorants (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Deodorants (Pharmacies) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Deodorants (Pharmacies) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Deodorants (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Deodorants (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Deodorants (Metal) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Deodorants (Metal) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Deodorants (Plastic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Deodorants (Plastic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: North America: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: North America: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: United States: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: United States: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Canada: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Canada: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Asia-Pacific: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Asia-Pacific: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: China: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: China: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Japan: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Japan: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: India: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: India: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: South Korea: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: South Korea: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Australia: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Australia: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Indonesia: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Indonesia: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Others: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Europe: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Europe: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Germany: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Germany: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: France: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: France: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: United Kingdom: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: United Kingdom: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Italy: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Italy: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Spain: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Spain: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Russia: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Russia: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Others: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Latin America: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Latin America: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Brazil: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Brazil: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Mexico: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Mexico: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Others: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Middle East and Africa: Deodorants Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Middle East and Africa: Deodorants Market: Breakup by Country (in %), 2022
Figure 86: Middle East and Africa: Deodorants Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 87: Global: Deodorants Industry: SWOT Analysis
Figure 88: Global: Deodorants Industry: Value Chain Analysis
Figure 89: Global: Deodorants Industry: Porter's Five Forces Analysis
Table 1: Global: Deodorants Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Deodorants Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Deodorants Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 4: Global: Deodorants Market Forecast: Breakup by Packaging Type (in Million US$), 2023-2028
Table 5: Global: Deodorants Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Deodorants Market: Competitive Structure
Table 7: Global: Deodorants Market: Key Players
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