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Denmark Data Center Rack - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2030

Market Report I 2024-02-17 I 90 Pages I Mordor Intelligence

Denmark's data center rack market reached a volume of around 31,600 units in the previous year, and it is further projected to register a CAGR of 12.4% during the forecast period. The increasing demand for cloud computing among SMEs, government regulations for local data security, and growing investment by domestic players are some of the major factors driving the demand for data centers in the country.

Under Construction IT Load Capacity: The upcoming IT load capacity of the Denmark data center rack market is expected to reach over 320 MW by 2029.

Under Construction Raised Floor Space: The country's construction of raised floor area is expected to increase to 1.1 million sq. ft by 2029.

Planned Racks: The country's total number of racks to be installed is expected to reach 63,000 units by 2029. Copenhagen is expected to house the maximum number of racks by 2029.

Planned Submarine Cables: There are close to 30 submarine cable systems connecting the Netherlands, and many are under construction.

Denmark Data Center Rack Market Trends

E-commerce segment to show at a faster pace in coming years


- Denmark is well-positioned for continued growth in e-commerce. The region is ranked by the World Bank as one of the top five countries with the best business relations. It is easy for international distributors to understand Danish e-commerce logistics and payments and build a local business.
- Furthermore, the high penetration of the internet and smartphones in the region is paving the way for the e-commerce market.
- Online shopping increased in the region due to the COVID-19 pandemic. During the COVID-19 outbreak in Denmark, all e-commerce categories saw an increase in sales as consumers stayed home to prevent the spread of the virus.
- Online payments are card-based in Denmark and are the most preferred online shopping option. International merchants offer comprehensive card payment capabilities to reach as many consumers as possible and capture local market share.
- In 2021, per capita online shopping spending in Denmark was the highest in Europe at USD 3,000.


Full rack segment to hold major share in the market


- In Denmark, full racks occupy a large market share as the space shortage among various companies is becoming more acute.
- BFSI's economic sector is expanding. In recent years, the use of online and mobile banking has increased in Denmark. This will require the construction of complete data center facilities as the demand for e-banking and online transactions increases.
- Tier-3 and Tier-4 data centers are growing in popularity as the number of conglomerates continues to grow with the advent of 24/7 business continuity services. This increases the number of racks and indicates using the entire rack for consolidating such data.
- In order to better serve customers, with the proliferation of equipment, customers need more racks in data centers.
- Additionally, with the launch of 5G, we need to ensure adequate speed availability. As a result, the country has adopted cloud computing, increased the number of internet users, and adopted fiber optic technology. With the introduction of such technologies and the increase in data usage, the use of full-rack data centers is increasing in the country.


Denmark Data Center Rack Industry Overview

The Denmark Data center rack market is relatively moderate in terms of competition and has a few players in the market, such as Eaton Corporation, Black Box Corporation, Rittal GMBH & Co.KG, Schneider Electric SE, Vertiv Group Corp. These major players focus on expanding their customer base in the country. These companies leverage strategic collaborative initiatives to increase their market share and profitability. The increase in the data center construction corresponds to increasing demand for the number of racks in the data centers.

In July 2023, Borealis Data Center will likely offer companies access to sustainable cloud services in collaboration with IBM Denmark.

Additional Benefits:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1 INTRODUCTION
1.1 Study Assumption & Market Definition
1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Dynamics
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increased Migration to Cloud-based Business Operations
4.2.2 Internet Adoption and Information Technology Services to Boost Market Progress
4.3 Market Restraints
4.3.1 Low Availability of Resources
4.4 Value Chain / Supply Chain Analysis
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Buyers/Consumers
4.5.2 Bargaining Power of Suppliers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Assessment of COVID-19 Impact

5 MARKET SEGMENTATION
5.1 Rack Size
5.1.1 Quarter Rack
5.1.2 Half Rack
5.1.3 Full Rack
5.2 End-User
5.2.1 IT & Telecommunication
5.2.2 BFSI
5.2.3 Government
5.2.4 Media & Entertainment
5.2.5 Other End-Users

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Eaton Corporation
6.1.2 Black Box Corporation
6.1.3 Rittal GMBH & Co.KG
6.1.4 Schneider Electric SE
6.1.5 Vertiv Group Corp.
6.1.6 Dell Inc.
6.1.7 nVent Electric PLC
6.1.8 Hewlett Packard Enterprise

6.1.9 Cabinet System A/S - Europavej
6.1.10 Lan-Com A/S

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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