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Data Visualization Market Report by Component (Software, Services), Organizational Department (Sales, Marketing, Finance, Operations, Executive Management, and Others), Deployment Mode (On-premises, Cloud-based), Enterprise Size (Small Enterprises, Medium Enterprises, Large Enterprises), End User (BFSI, Education, IT and Telecommunication, Retail and E-Commerce, Manufacturing, Government, and Others), and Region 2023-2028
Market Report I 2023-11-24 I 140 Pages I IMARC Group
The global data visualization market size reached US$ 3.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.9 Billion by 2028, exhibiting a growth rate (CAGR) of 8.58% during 2022-2028.
Data visualization refers to the representation of data or information through graphs, maps, charts and other visual tools. It involves the use of dashboards, scorecards, analytics, big data and business intelligence (BI) solutions to identify various trends and patterns. Data visualization aids in analyzing web traffic, optimizing marketing campaigns, processing healthcare data and monitoring financial trends to extract meaningful insights for improved decision making. The tools provide standardized visualization ability that are used for identifying customer preferences and maintaining the demand and supply of existing and new products. As a result, it finds extensive applications across various industries, including banking, financial services and insurance (BFSI), information technology (IT), telecommunication, retail, education and manufacturing.
Data Visualization Market Trends:
The increasing adoption of visualization platforms for software advisory and predictive analysis is one of the key factors driving the growth of the market. Moreover, the increasing organizational demand for interactive and simplified projection of data is providing a thrust to the market growth. Medium and large-scale enterprises are extensively utilizing data visualization systems through smartphones, desktop, tablets and web-based applications for generating customized reports and graphical representation of the data. In line with this, the increasing requirement for interactive dashboards based on unstructured data obtained from social media platforms, email service providers and smart devices is also contributing to the growth of the market. Additionally, various technological advancements, such as the integration of connected devices with artificial intelligence (AI), cloud computing and virtual reality (VR) solutions, are acting as other growth-inducing factors. Organizations use these technologies for cost-effective and scalable data analysis and identifying key performance indicators (KPIs) through BI. Other factors, including the increasing adoption of data visualization tools in the retail industry, along with significant improvements in the IT infrastructure across the globe, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global data visualization market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, organizational department, deployment mode, enterprise size and end user.
Breakup by Component:
Software
Services
Breakup by Organizational Department:
Sales
Marketing
Finance
Operations
Executive Management
Others
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by Enterprise Size:
Small Enterprises
Medium Enterprises
Large Enterprises
Breakup by End User:
BFSI
Education
IT and Telecommunication
Retail and E-Commerce
Manufacturing
Government
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Alteryx Inc., Domo Inc., Dundas Data Visualization Inc., Hitachi Ltd., InetSoft Technology Corp., International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc. and TIBCO Software Inc.
Key Questions Answered in This Report
1. What was the size of the global data visualization market in 2022?
2. What is the expected growth rate of the global data visualization market during 2023-2028?
3. What are the key factors driving the global data visualization market?
4. What has been the impact of COVID-19 on the global data visualization market?
5. What is the breakup of the global data visualization market based on the component?
6. What is the breakup of the global data visualization market based on the organizational department?
7. What is the breakup of the global data visualization market based on the deployment mode?
8. What is the breakup of the global data visualization market based on the enterprise size?
9. What is the breakup of the global data visualization market based on the end user?
10. What are the key regions in the global data visualization market?
11. Who are the key players/companies in the global data visualization market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Data Visualization Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Software
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Organizational Department
7.1 Sales
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Marketing
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Finance
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Operations
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Executive Management
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Deployment Mode
8.1 On-premises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Cloud-based
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Enterprise Size
9.1 Small Enterprises
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Medium Enterprises
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Large Enterprises
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by End User
10.1 BFSI
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Education
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 IT and Telecommunication
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Retail and E-Commerce
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Manufacturing
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Government
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Others
10.7.1 Market Trends
10.7.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Alteryx Inc.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.2 Domo Inc.
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 Financials
16.3.3 Dundas Data Visualization Inc.
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Hitachi Ltd.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Financials
16.3.4.4 SWOT Analysis
16.3.5 InetSoft Technology Corp.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.6 International Business Machines Corporation
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.6.4 SWOT Analysis
16.3.7 Microsoft Corporation
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 MicroStrategy Incorporated
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 Oracle Corporation
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 Salesforce.com Inc.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 Financials
16.3.10.4 SWOT Analysis
16.3.11 SAP SE
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.11.3 Financials
16.3.11.4 SWOT Analysis
16.3.12 SAS Institute Inc.
16.3.12.1 Company Overview
16.3.12.2 Product Portfolio
16.3.12.3 SWOT Analysis
16.3.13 TIBCO Software Inc.
16.3.13.1 Company Overview
16.3.13.2 Product Portfolio
16.3.13.3 SWOT Analysis
Figure 1: Global: Data Visualization Market: Major Drivers and Challenges
Figure 2: Global: Data Visualization Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Data Visualization Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Data Visualization Market: Breakup by Component (in %), 2022
Figure 5: Global: Data Visualization Market: Breakup by Organizational Department (in %), 2022
Figure 6: Global: Data Visualization Market: Breakup by Deployment Mode (in %), 2022
Figure 7: Global: Data Visualization Market: Breakup by Enterprise Size (in %), 2022
Figure 8: Global: Data Visualization Market: Breakup by End User (in %), 2022
Figure 9: Global: Data Visualization Market: Breakup by Region (in %), 2022
Figure 10: Global: Data Visualization (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Data Visualization (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Data Visualization (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Data Visualization (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Data Visualization (Sales) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Data Visualization (Sales) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Data Visualization (Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Data Visualization (Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Data Visualization (Finance) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Data Visualization (Finance) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Data Visualization (Operations) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Data Visualization (Operations) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Data Visualization (Executive Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Data Visualization (Executive Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Data Visualization (Other Organizational Departments) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Data Visualization (Other Organizational Departments) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Data Visualization (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Data Visualization (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Data Visualization (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Data Visualization (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Data Visualization (Small Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Data Visualization (Small Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Data Visualization (Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Data Visualization (Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Data Visualization (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Data Visualization (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Data Visualization (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Data Visualization (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Data Visualization (Education) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Data Visualization (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Global: Data Visualization (IT and Telecommunication) Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Global: Data Visualization (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Global: Data Visualization (Retail and E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Global: Data Visualization (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Global: Data Visualization (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Global: Data Visualization (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Global: Data Visualization (Government) Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Global: Data Visualization (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Global: Data Visualization (Other End Users) Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Global: Data Visualization (Other End Users) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: North America: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: North America: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: United States: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: United States: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Canada: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Canada: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Asia-Pacific: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Asia-Pacific: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: China: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: China: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Japan: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Japan: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: India: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: India: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: South Korea: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: South Korea: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Australia: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Australia: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Indonesia: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Indonesia: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Others: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Others: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Europe: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Europe: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Germany: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Germany: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: France: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: France: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: United Kingdom: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: United Kingdom: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Italy: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Italy: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Spain: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Spain: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Russia: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Russia: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Others: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: Others: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Latin America: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 89: Latin America: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 90: Brazil: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 91: Brazil: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 92: Mexico: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 93: Mexico: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 94: Others: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 95: Others: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 96: Middle East and Africa: Data Visualization Market: Sales Value (in Million US$), 2017 & 2022
Figure 97: Middle East and Africa: Data Visualization Market: Breakup by Country (in %), 2022
Figure 98: Middle East and Africa: Data Visualization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 99: Global: Data Visualization Industry: SWOT Analysis
Figure 100: Global: Data Visualization Industry: Value Chain Analysis
Figure 101: Global: Data Visualization Industry: Porter's Five Forces Analysis
Table 1: Global: Data Visualization Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Data Visualization Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: Data Visualization Market Forecast: Breakup by Organizational Department (in Million US$), 2023-2028
Table 4: Global: Data Visualization Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
Table 5: Global: Data Visualization Market Forecast: Breakup by Enterprise Size (in Million US$), 2023-2028
Table 6: Global: Data Visualization Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 7: Global: Data Visualization Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 8: Global: Data Visualization Market: Competitive Structure
Table 9: Global: Data Visualization Market: Key Players
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