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Report
Dairy Products and Alternatives in Georgia
Market Direction I 2022-09-29 I 66 Pages I Euromonitor
All dairy categories recorded positive retail sales growth in 2022 as the traditional status of these products in Georgian cuisine and the general view among local consumers that these products are absolutely essential part of their diet supported buoyant demand despite rising unit prices amidst high inflation. Among the most popular and traditional dairy products are cow's milk, butter, sour cream and sour milk products, typically the traditional fermented beverage matsoni. During the year, but...
Euromonitor International's Dairy Products and Alternatives in Georgia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Dairy Products and Alternatives market;
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Dairy Products and Alternatives in Georgia
Euromonitor International
September 2022
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN GEORGIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Milk formula underperforms as the low birth rate puts pressure on demand
Dried baby food and prepared baby food register very positive sales growth
Multinational players with international brands continue to dominate baby food sales
PROSPECTS AND OPPORTUNITIES
Milk formula set to continue registering slow growth due to pressure on demand
Other baby food to remain an underdeveloped category of simple products
Few changes expected in the retail distribution of baby food
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Baby Food: % Value 2018-2022
Table 14 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 15 Distribution of Baby Food by Format: % Value 2017-2022
Table 16 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 17 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Butter registers strong growth as home cooking and health and wellness boost sales
Margarine and spreads outperforms cooking fats as sales remain under pressure
Finnish player Valio Oy remains the leading player in butter and spreads
PROSPECTS AND OPPORTUNITIES
A positive sales performance slated for butter due to the category's healthy image
Static growth slated for margarine and spreads despite the appeal of low unit prices
Health and wellness to become a more important influence in butter and spreads
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 21 Sales of Butter and Spreads by Category: Value 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 26 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soft cheese dominates due to the popularity of traditional variants
Soft cheese and packaged hard cheese register dynamic sales growth in 2022
Valio Oy remains the leading player in cheese despite the company facing challenges
PROSPECTS AND OPPORTUNITIES
Cheese slated for positive growth, with packaged hard cheese set to surge ahead
Fragmented competitive environment to remain in effect despite efforts of global players
Health and wellness set to become a more important aspect of cheese marketing
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2017-2022
Table 32 Sales of Cheese by Category: Value 2017-2022
Table 33 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 34 Sales of Cheese by Category: % Value Growth 2017-2022
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 36 NBO Company Shares of Cheese: % Value 2018-2022
Table 37 LBN Brand Shares of Cheese: % Value 2019-2022
Table 38 Distribution of Cheese by Format: % Value 2017-2022
Table 39 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 40 Forecast Sales of Cheese by Category: Value 2022-2027
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cow's milk remains the largest category
High inflation, increasing manufacturing costs and rising prices all impact sales of milk
Health and wellness emerges in milk as leading players jump on the bandwagon
PROSPECTS AND OPPORTUNITIES
A robust performance ahead as consumers continue to favour cow's milk
Flavoured milk drinks set for a positive performance as demand expands
Drinking milk products are likely to face much of a threat from plant-based dairy
CATEGORY DATA
Table 43 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 44 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 49 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sour milk products remains the largest category due to the tradition of these products
Rising production costs squeeze margins, pushing brands towards more profitable products
Sante GMT continues to lead despite the challenge coming from Wimm-Bill-Dann
PROSPECTS AND OPPORTUNITIES
Yoghurt and sour milk products set to perform well as demand remains robust
Drinking yoghurt slated for a particularly positive performance
Importance of health and wellness to rise despite being an underdeveloped niche
CATEGORY DATA
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cream underlines status as the largest other dairy category with strong sales growth
Chilled dairy desserts, chilled snacks boom as convenience and indulgence come to the fore
Sante GMT leads cream to remain the leading player in other dairy
PROSPECTS AND OPPORTUNITIES
Further sales growth slated for cream as maturity no barrier to rising demand
Chilled dairy desserts and chilled snacks slated for very strong growth
Flavour innovation and health and wellness set to spur growth in other dairy
CATEGORY DATA
Table 65 Sales of Other Dairy by Category: Volume 2017-2022
Table 66 Sales of Other Dairy by Category: Value 2017-2022
Table 67 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 68 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 70 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 71 Distribution of Other Dairy by Format: % Value 2017-2022
Table 72 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 73 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN GEORGIA
2022 DEVELOPMENTS
Plant-based dairy remains a tiny category with insignificant sales and little influence
PROSPECTS AND OPPORTUNITIES
Only limited prospects for the development of plant-based dairy in Georgia
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