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Report
Dairy Products and Alternatives in Estonia
Market Direction I 2024-08-16 I 63 Pages I Euromonitor
Dairy products and alternatives in Estonia saw a return to some stability in current value terms in 2024 after some turbulent years during the review period when high rates of inflation caused a steep increase in average unit prices. Nevertheless, many dairy products are considered staples in Estonia, which tends to lead to stable volume performance.
Euromonitor International's Dairy Products and Alternatives in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Dairy Products and Alternatives market;
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Dairy Products and Alternatives in Estonia
Euromonitor International
August 2024
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN ESTONIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 5 Penetration of Private Label by Category: % Value 2019-2024
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate value growth, though some trading down was visible
Hipp faces more intense competition, particularly from local players
Prepared baby food registers solid current value growth in 2024
PROSPECTS AND OPPORTUNITIES
Premiumisation of prepared baby foods over the forecast period
Follow-on formulas set to register higher growth
E-commerce, along with an omnichannel strategy, will likely gain further value share
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2019-2024
Table 10 Sales of Baby Food by Category: Value 2019-2024
Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Baby Food: % Value 2020-2024
Table 14 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 15 Distribution of Baby Food by Format: % Value 2019-2024
Table 16 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 17 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Muted current value and volume growth in 2024 due to a range of economic factors
Butter is the stronger performer in 2024 thanks to domestic production and a healthier profile
Tere retains the category lead with its eponymous brand
PROSPECTS AND OPPORTUNITIES
Private labels will enjoy ongoing growth in the years ahead thanks to the activity of key players Lidl and Maxima
Butter is set to register further growth at the expense of margarines and spreads
In a highly mature product area, health and wellness claims and local provenance will be key differentiators
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 21 Sales of Butter and Spreads by Category: Value 2019-2024
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 26 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy growth for staple cheese in 2024
Local producer Estover OU continues to lead the field
Second-ranking Valio offers vegan cheeses in an attempt to differentiate
PROSPECTS AND OPPORTUNITIES
Hard cheeses will retain their popularity in the years ahead
Soft cheese will enjoy higher volume growth in the coming years
Lidl set to gain ground with its private label cheeses
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2019-2024
Table 32 Sales of Cheese by Category: Value 2019-2024
Table 33 Sales of Cheese by Category: % Volume Growth 2019-2024
Table 34 Sales of Cheese by Category: % Value Growth 2019-2024
Table 35 Sales of Spreadable Cheese by Type: % Value 2019-2024
Table 36 Sales of Soft Cheese by Type: % Value 2019-2024
Table 37 Sales of Hard Cheese by Type: % Value 2019-2024
Table 38 NBO Company Shares of Cheese: % Value 2020-2024
Table 39 LBN Brand Shares of Cheese: % Value 2021-2024
Table 40 Distribution of Cheese by Format: % Value 2019-2024
Table 41 Forecast Sales of Cheese by Category: Volume 2024-2029
Table 42 Forecast Sales of Cheese by Category: Value 2024-2029
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy current value and volume growth in 2024
Top three players account for nearly three-quarters of value share
Estonians opt for full-fat milk, as it is perceived healthier
PROSPECTS AND OPPORTUNITIES
In a mature product area, manufacturers will compete with value-added claims
Full-fat fresh milk will remain the most popular format and enjoy the highest volume growth
Lidl is set to gain retail share over the forecast period
CATEGORY DATA
Table 45 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 46 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 51 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 52 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 53 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 54 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 55 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modest volume growth in 2024, with value growth deriving largely from higher prices
Tere leads thanks to its wide product range, with Valio gaining ground in sour milk products
Flavoured yoghurt remains the biggest subcategory in yoghurt and sour milk
PROSPECTS AND OPPORTUNITIES
Convenience and health and wellness trends will drive category innovation in the years ahead
Packaging will be a potential differentiator over the forecast period
Plant-based variants may pose a threat to dairy yoghurt
CATEGORY DATA
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Other dairy continues to account for significant current value sales in 2024
Tere leads thanks to its strong brand awareness and reputation for quality
Supermarket chain Maxima attracts interest with its affordable offerings
PROSPECTS AND OPPORTUNITIES
Cream is set to remain especially popular over the forecast period
Other dairy faces limited threat from plant-based offerings
Opportunities lie in added-value proposals in other dairy
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2019-2024
Table 69 Sales of Other Dairy by Category: Value 2019-2024
Table 70 Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 71 Sales of Other Dairy by Category: % Value Growth 2019-2024
Table 72 Sales of Cream by Type: % Value 2019-2024
Table 73 NBO Company Shares of Other Dairy: % Value 2020-2024
Table 74 LBN Brand Shares of Other Dairy: % Value 2021-2024
Table 75 Distribution of Other Dairy by Format: % Value 2019-2024
Table 76 Forecast Sales of Other Dairy by Category: Volume 2024-2029
Table 77 Forecast Sales of Other Dairy by Category: Value 2024-2029
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued healthy growth for plant-based dairy in 2024 as more variants emerge
Multinational player Alpro continues to lead sales in 2024 thanks to its strength in plant-based drinks
Increased attention is being paid to ingredients as the health and wellness trend deepens
PROSPECTS AND OPPORTUNITIES
Scope for category growth with new variants and product offerings
Environmental agenda supports plant-based dairy
Lidl is likely to emerge as a key player in the coming years thanks to excellent quality to price ratio
CATEGORY DATA
Table 80 Sales of Plant-Based Dairy by Category: Value 2019-2024
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
Table 84 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029
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