Please Wait.....

Report

Dairy Products and Alternatives in Bulgaria

Market Direction I 2023-09-25 I 69 Pages I Euromonitor

Discounted by 10% to 2024-05-31

The dairy and alternatives category in Bulgaria has been severely impacted by high inflation rates against the backdrop of the war in Ukraine and the country's political crisis. Dairy prices increased enormously in 2022 and continued to grow slightly in 2023 as inflation fell slightly. Moreover, this retail price growth became more noticeable to consumers in 2023 as they grappled with the cost of living crisis. As dairy is a staple food in Bulgaria, with a significant role in everyday shopping b...

Euromonitor International's Dairy Products and Alternatives in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Dairy Products and Alternatives in Bulgaria
Euromonitor International
September 2023

List Of Contents And Tables

DAIRY PRODUCTS AND ALTERNATIVES IN BULGARIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing demand for specialised baby food
Prepared baby food is most significant category
Mothers seek out convenient options for babies
PROSPECTS AND OPPORTUNITIES
Economic and price stability to drive volume growth
Healthy growth for standard and follow-on milk formulas
Private labels face promising growth
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 16 Distribution of Baby Food by Format: % Value 2018-2023
Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Falling consumption of butter and spreads
Margarine and spreads is favoured as the more affordable option
Foodservice sales recover to pre-pandemic levels
PROSPECTS AND OPPORTUNITIES
Consumption to stabilise as inflation falls
Brand developments will improve perception of margarines and spreads
Cooking fats to suffer decline
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cheese consumption bounces back marginally
Traditional cheeses prevail as local's favourites
Consumers remain price sensitive when buying cheese
PROSPECTS AND OPPORTUNITIES
Vegetarianism and lower meat consumption to support cheese category
Bulgarians to broaden cheese selection
Spreadable cheese to see renewed volume growth
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2018-2023
Table 33 Sales of Cheese by Category: Value 2018-2023
Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
Table 39 NBO Company Shares of Cheese: % Value 2019-2023
Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
Table 41 Distribution of Cheese by Format: % Value 2018-2023
Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Drinking milk products remain under pressure
Fresh milk brands raise the bar on sustainable packaging
Bulgarians prefer natural full fat milk
PROSPECTS AND OPPORTUNITIES
Milk consumption to remain solid as prices fall
Merger of leading players to give Hellenic Dairies stronger position
New product activity will support dairy only flavoured milk drinks
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price inflation hinders yoghurt and sour milk consumption
Private label and larger pack formats support plain yoghurt category
Drinking yoghurt brands focus on bringing added-value
PROSPECTS AND OPPORTUNITIES
Yoghurt and sour milk to grow due to health perception
Plain yoghurt to see quality enhancements
Danone aims to consolidate leadership in drinking yoghurt
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Recovery in consumption of other dairy
Quark and fromage frais gain from healthy status
Danone Serdika leads other dairy
PROSPECTS AND OPPORTUNITIES
Stable growth path ahead for other dairy
Private label expansion in other dairy
Chilled snacks face promising growth
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2018-2023
Table 69 Sales of Other Dairy by Category: Value 2018-2023
Table 70 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 71 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 72 Sales of Cream by Type: % Value 2018-2023
Table 73 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 74 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 75 Distribution of Other Dairy by Format: % Value 2018-2023
Table 76 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 77 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy growth for plant-based dairy alternatives
Plant-based cheese springs to life
Competition heats up in other plant-based milk alternatives
PROSPECTS AND OPPORTUNITIES
Growing interest in health and wellness will drive category growth
Lower prices and innovation to entice consumers towards plant-based milk
Plant-based cheese to become more accessible
CATEGORY DATA
Table 80 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 84 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028

Not Sure / Need Reassuring
- Confirm Content
  - Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
    
    Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
    
    Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
    
    Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
- Sample Pages
  - With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
    
    It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
    
    To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Check for Alternatives
  - Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
    
    To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
Prices / Formats / Delivery
- Prices
  - All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
    
    Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Discounts
  - As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
    
    Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
    
    To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Available Currencies
  - Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
    
    Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
    
    To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
- Licenses
  - License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
    
    If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
- Global Site License
  - The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
    
    It is important to note that this may exclude Parent Companies or Subsidiaries.
    
    If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
- Formats
  - The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
    
    If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
- Delivery
  - Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
    
    Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
    
    If a delay in delivery is expected you will be informed about it immediately.
- Shipping Charges
  - As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
    
    If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
Ordering
- By Credit Card
  - We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
    
    Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
    
    For more information on PayU please visit: https://www.payu.pl/en/about-us
- By Money Transfer
  - If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
    
    With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
Security
- Website security
  - We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
    
    Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
- Credit Card Security
  - We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
    
    PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.