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Culinary Tourism Market Report by Activity Type (Culinary Trials, Cooking Classes, Restaurants, Food Festivals and Events, Others), Tour Type (Domestic, International), Age Group (Baby Boomers, Generation X, Generation Y, Generation Z), Mode of Booking (Online Travel Agents, Traditional Agents, Direct Booking), and Region 2024-2032
Market Report I 2024-01-30 I 145 Pages I IMARC Group
The global culinary tourism market size reached US$ 946.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,515.1 Billion by 2032, exhibiting a growth rate (CAGR) of 15.2% during 2024-2032. The market is experiencing steady growth driven by the growing desire for cultural exploration and authentic experiences among the masses, increasing impact of social media on shaping travel behaviors, and rising number of destinations offering healthy, locally sourced, and sustainable dining experiences.
Culinary Tourism Market Trends:
Cultural Exploration and Authenticity
One of the primary drivers of culinary tourism is the desire for cultural exploration and authentic experiences. Food is an integral part of the cultural identity, and sampling the local cuisines of a region offers a direct and immersive way to understand and engage with different cultures. This factor appeals particularly to travelers seeking ways to experience the world more deeply than traditional sightseeing allows. The growing trend of authenticity in travel experiences, along with the increasing number of tourists looking to connect with local communities and understand their traditions and way of life, is propelling the growth of the market. Culinary tourism provides this connection, allowing travelers to experience a culture through its flavors, cooking techniques, and food rituals, making their travel experience more memorable and meaningful.
Rise of Social Media Influence
Social media platforms are becoming vital in shaping travel behaviors, with food experiences often being shared and popularized online. The visual appeal of unique and local cuisines, coupled with the storytelling aspect of food, makes it highly shareable content. This visibility is leading to an increase in food-centric travel, where destinations are chosen based on their culinary reputation. Social media influencers and food bloggers play a crucial role in this trend, as they highlight unique dining experiences and local delicacies, inspiring their followers to seek similar experiences. This digital word-of-mouth is a powerful tool in driving interest and awareness of culinary destinations.
Health and Wellness Trends
The growing focus on health and wellness is supporting the market growth. Modern travelers are becoming health-conscious and are seeking food experiences that align with their lifestyle choices, such as organic, farm-to-table, vegan, or gluten-free options. This shift is leading to a rise in destinations offering healthy, locally sourced, and sustainable dining experiences. Culinary tourism is no longer just about indulgence, it is also about experiencing food in a way that is beneficial to both the body and the environment. Additionally, there is a growing interest in learning about the nutritional aspects of different cuisines and participating in wellness-related culinary activities, such as cooking classes focused on healthy recipes.
Economic Development and Diversification
Culinary tourism plays a significant role in local economic development and diversification. By attracting tourists, it provides revenue streams not only for restaurants and food vendors but also for local farmers, market operators, and artisans. This influx of visitors helps sustain small businesses and artisanal producers, preserving local culinary traditions and promoting regional cuisine. Additionally, culinary tourism encourages investment in local infrastructure and amenities, improving the overall tourist experience and potentially leading to a more sustainable and diversified local economy. Governments and tourism boards often recognize the economic potential of promoting regional cuisines and invest in marketing campaigns and events, such as food festivals, cooking workshops, and gastronomic tours, further driving interest and economic benefits in the area.
Growing Interest in Culinary Skills and Education
There is an increasing interest in not just tasting food but also understanding how it is made. Many culinary tourists are keen on learning cooking skills and techniques specific to a region. This is leading to the popularity of cooking classes, workshops, and food tours as part of travel itineraries. These interactive experiences provide a deeper understanding of local cuisines and allow travelers to take home new skills and recipes. Culinary education as part of tourism not only enriches the travel experience but also helps preserve traditional cooking methods and recipes, passing them on to an international audience. This educational aspect of culinary tourism appeals to a wide range of travelers, from amateur cooks to professional chefs.
Innovation in Culinary Experiences
The increasing innovation in food experiences is contributing to the market growth. This includes the emergence of themed restaurants, experimental cuisine, culinary storytelling, and the blending of food with entertainment and technology. These innovative experiences attract tourists looking for something beyond the traditional dining experience. Immersive dining experiences that combine food with art, performance, or interactive technology create a unique and memorable aspect of travel. Additionally, the growing trend of pop-up restaurants and secret dining events in various cities around the world adds an element of exclusivity and surprise, further enticing culinary tourists.
Culinary Tourism Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on activity type, tour type, age group, and mode of booking.
Breakup by Activity Type:
Culinary Trials
Cooking Classes
Restaurants
Food Festivals and Events
Others
Food festivals and events accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the activity type. This includes culinary trials, cooking classes, restaurants, food festivals and events, and others. According to the report, food festivals and events represented the largest segment.
Breakup by Tour Type:
Domestic
International
Domestic holds the largest share in the industry
A detailed breakup and analysis of the market based on the tour type have also been provided in the report. This includes domestic and international. According to the report, domestic accounted for the largest market share.
Breakup by Age Group:
Baby Boomers
Generation X
Generation Y
Generation Z
Generation Y represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the age group. This includes baby boomers, generation X, generation Y, and generation Z. According to the report, generation Y represented the largest segment.
Breakup by Mode of Booking:
Online Travel Agents
Traditional Agents
Direct Booking
Online travel agents exhibit a clear dominance in the market
A detailed breakup and analysis of the market based on the mode of booking have also been provided in the report. This includes online travel agents, traditional agents, and direct booking. According to the report, online travel agents accounted for the largest market share.
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Abercrombie & Kent Group of Companies S.A.
Butterfield and Robinson Inc.
Classic Journeys LLC
G Adventures
Gourmet On Tour Ltd.
Greaves Travel L.L.C.
International Culinary Tours
ITC Travel Group Limited
The Ftc4Lobe Group
Topdeck Travel Limited
Tourradar
Key Questions Answered in This Report
1. What was the size of the global culinary tourism market in 2023?
2. What is the expected growth rate of the global culinary tourism market during 2024-2032?
3. What has been the impact of COVID-19 on the global culinary tourism market?
4. What are the key factors driving the global culinary tourism market?
5. What is the breakup of the global culinary tourism market based on the activity type?
6. What is the breakup of the global culinary tourism market based on the tour type?
7. What is the breakup of the global culinary tourism market based on the age group?
8. What is the breakup of the global culinary tourism market based on the mode of booking?
9. What are the key regions in the global culinary tourism market?
10. Who are the key players/companies in the global culinary tourism market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Studya
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Culinary Tourism Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Activity Type
6.1 Culinary Trials
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Cooking Classes
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Restaurants
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Food Festivals and Events
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Tour Type
7.1 Domestic
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 International
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Age Group
8.1 Baby Boomers
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Generation X
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Generation Y
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Generation Z
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Mode of Booking
9.1 Online Travel Agents
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Traditional Agents
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Direct Booking
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Abercrombie & Kent Group of Companies S.A.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Butterfield and Robinson Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Classic Journeys LLC
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 G Adventures
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Gourmet On Tour Ltd.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Greaves Travel L.L.C.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 International Culinary Tours
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 ITC Travel Group Limited
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 The Ftc4Lobe Group
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Topdeck Travel Limited
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Tourradar
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
Figure 1: Global: Culinary Tourism Market: Major Drivers and Challenges
Figure 2: Global: Culinary Tourism Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Culinary Tourism Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Culinary Tourism Market: Breakup by Activity Type (in %), 2023
Figure 5: Global: Culinary Tourism Market: Breakup by Tour Type (in %), 2023
Figure 6: Global: Culinary Tourism Market: Breakup by Age Group (in %), 2023
Figure 7: Global: Culinary Tourism Market: Breakup by Mode of Booking (in %), 2023
Figure 8: Global: Culinary Tourism Market: Breakup by Region (in %), 2023
Figure 9: Global: Culinary Tourism (Culinary Trials) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Culinary Tourism (Culinary Trials) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Culinary Tourism (Cooking Classes) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Culinary Tourism (Cooking Classes) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Culinary Tourism (Restaurants) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Culinary Tourism (Restaurants) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Culinary Tourism (Food Festivals and Events) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Culinary Tourism (Food Festivals and Events) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Culinary Tourism (Other Activity Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Culinary Tourism (Other Activity Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Culinary Tourism (Domestic) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Culinary Tourism (Domestic) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Culinary Tourism (International) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Culinary Tourism (International) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Culinary Tourism (Baby Boomers) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Culinary Tourism (Baby Boomers) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Culinary Tourism (Generation X) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Culinary Tourism (Generation X) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Culinary Tourism (Generation Y) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Culinary Tourism (Generation Y) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Global: Culinary Tourism (Generation Z) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Global: Culinary Tourism (Generation Z) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Global: Culinary Tourism (Online Travel Agents) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Culinary Tourism (Online Travel Agents) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Culinary Tourism (Traditional Agents) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Culinary Tourism (Traditional Agents) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Global: Culinary Tourism (Direct Booking) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Global: Culinary Tourism (Direct Booking) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: North America: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: North America: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: United States: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: United States: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Canada: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Canada: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Asia-Pacific: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Asia-Pacific: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: China: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: China: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Japan: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Japan: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: India: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: India: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: South Korea: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: South Korea: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Australia: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Australia: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Indonesia: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Indonesia: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Others: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Others: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Europe: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Europe: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Germany: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Germany: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: France: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: France: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: United Kingdom: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: United Kingdom: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Italy: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Italy: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Spain: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Spain: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Russia: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Russia: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Others: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: Others: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Latin America: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Latin America: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Brazil: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Brazil: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: Mexico: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: Mexico: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: Others: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 82: Others: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: Middle East and Africa: Culinary Tourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 84: Middle East and Africa: Culinary Tourism Market: Breakup by Country (in %), 2023
Figure 85: Middle East and Africa: Culinary Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 86: Global: Culinary Tourism Industry: SWOT Analysis
Figure 87: Global: Culinary Tourism Industry: Value Chain Analysis
Figure 88: Global: Culinary Tourism Industry: Porter's Five Forces Analysis
Table 1: Global: Culinary Tourism Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Culinary Tourism Market Forecast: Breakup by Activity Type (in Million US$), 2024-2032
Table 3: Global: Culinary Tourism Market Forecast: Breakup by Tour Type (in Million US$), 2024-2032
Table 4: Global: Culinary Tourism Market Forecast: Breakup by Age Group (in Million US$), 2024-2032
Table 5: Global: Culinary Tourism Market Forecast: Breakup by Mode of Booking (in Million US$), 2024-2032
Table 6: Global: Culinary Tourism Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Culinary Tourism Market: Competitive Structure
Table 8: Global: Culinary Tourism Market: Key Players
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