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Report
Consumer values and behaviour in Spain
Market Direction I 2022-07-26 I 59 Pages I Euromonitor
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Spain.
Euromonitor's Consumer values and behaviour in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer values and behaviour in Spain
Spanish consumers do not have as much confidence in their long-term investments
Middle generations have greater interest in trying new products and services
Younger generations are more willing to spend money to save time
Only 40% of Spanish consumers feel they will be better off financially in the future
Expectation that more activities will shift to in-person is lower than global average
Gen Z more optimistic about their future than other generations
Positive outlook on more community engagement, but lower than global average
Spanish consumers are concerned about the future impact of climate change
Gen Z expect to be more engaged with their community than other generations
Gen Z and Millennials work at home more frequently
Energy efficient homes highly sought-after in Spain
A place to step outside most valued by Spanish households
Many Spanish households enjoy home cooking
Fewer barriers to home cooking than global average
Finding time to cook an issue for all generations except Baby Boomers
All generations highly focused on healthy ingredients in the food and drinks they consume
Gen X most attracted to a job which offers a good work-life balance
Job security a priority in an uncertain economic environment
Gen Z feel under most constant pressure to get things done
All generations regularly socialise with friends online
Shopping is a major leisure activity in Spain
Millennials more likely to make regular trips to the cinema
High percentage of Spaniards enjoy walking/hiking for exercise
Millennials ahead of other generations in regular running, cycling and yoga
Meditation most popular stress reduction activity for Gen Z
Over 70% of respondents in Spain are worried about climate change
Spanish consumers are more active in green behaviours than the global average
Baby Boomers more focused on sustainable packaging, repairs and energy efficiency
Consumers more likely to buy from brands that support their values
Cost-conscious shoppers focus on finding bargains and buying less, but better quality
Baby Boomers more interested in shopping in locally-owned stores
Consumers avoid unnecessary purchases and buy used or private label/low-cost products
Gen Z most willing to participate in the circular economy
Purchases using a smartphone low in comparison to other channels
Boomers much less likely to purchase products on their smartphone
Spanish consumers less willing to cut back on spending on travel on holidays
Younger generations more likely to increase their spending ahead of older cohorts
Over a third of consumers expect to decrease their overall spending
Spanish consumers less comfortable with communicating online than global counterparts
Over 40% of Gen Z will share their data to receive offers or deals
Consumers actively engage with companies on social media
Millennials most likely to share a purchase they made with their social network
High frequency of use of mobile banking services among Spanish consumers
Millennials more like to regularly compare prices in store than other generations
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