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Report
Consumer Values and Behaviour in Saudi Arabia
Market Direction I 2024-06-11 I 58 Pages I Euromonitor
This report visually explores everyday habits and behaviourswhich reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer values and behaviour in Saudi Arabia
Consumers in Saudi Arabia prioritise safety measures when leaving their homes
Spiritual beliefs greatly impact the life journey of millenials
Saudi Arabian consumers like to try new products and services
Younger generations enjoy being actively engaged with brands
Saudi Arabian consumers believe they will experience greater happiness in the future
Millennials foresee that their financial situation will deteriorate
While at home, Saudi consumers frequently connect virtually with friends or family
Safe location remains the most desired home feature
Saudi consumers prefer to cook or bake dishes themselves
Meals are typically prepared by someone else in Saudi households
Younger generations confirm that ordering food for delivery is more convenient
Saudi consumers are less concerned about healthy ingredients compared to the global average
Younger generations show greater demand to work from home
Saudi consumers primarily desire to receive a generous income
Saudis say they maintain a clear separation between their professional and personal lives
Virtual interactions with friends are preferred over in-person socialising
Baby boomers are the least likely to go to a concert or the theatre
Consumers' top travel motivation - relaxation
Immersion in local customs and traditions is more important for older generations
Less strenuous exercise such as walking or hiking is the most popular training routine
Millennials are most active in running or jogging
Saudi consumers prefer massages as a stress-reduction activity
Consumers aim to make a beneficial contribution to the environment
Consumers are actively working towards greener and more sustainable practices
Consumers are motivated to choose products that are designed to use energy more efficiently
Companies' social and political values have a big influence on purchasing decisions
Saudis love exploring shopping malls, more than the global average
Younger generations are most interested in loyalty programmes
Brand loyalty remains strong among Saudi consumers
Gen Z are most interested in shopping experiences that are customised to their preferences
Consumers in Saudi Arabia are drawn to digital platforms for streaming content
Consumers are set to increase spending on education
Millennials are set to increase spending on travel/holidays the most
Consumers in Saudi Arabia feel at ease with their present financial situation
Gen Z are most likely to save a portion of their income
Older generations expect to save more and spend less in the future
Saudi consumers proactively oversee the sharing of data and privacy preferences
Millennials are most adept at using technology for online activities
Saudi consumers employ a range of messaging or communication apps
Millennials regularly employ messaging or communication apps
Younger generations are most likely to provide feedback on products and services
Saudi consumers engage with businesses' social media content
Millennials help promote companies' social media
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