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Report
Consumer Values and Behaviour in New Zealand
Market Direction I 2024-06-11 I 56 Pages I Euromonitor
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer values and behaviour in New Zealand
Most consumers worry about the increasing prices of everyday items
Millennials most confident in theirability to impact the world through choices
Consumers like to try new products and services
Gen X seem less inclined towards changes and new products or services
Half of consumers in New Zealand expect they will be happier than they are now
Millennials are most optimistic about the financial future
Among home activities, New Zealanders choose hobbies and gardening as top activities
Safe location - the most desired home feature
Majority of consumers cook or bake for themselves at least weekly
Lack of skill or other interest could get in the way of cooking
Gen Z more often report having a home cooked meal prepared by someone else at home
Half of consumers in New Zealand look for healthy ingredients in food and beverages
Gen X expect to work in close proximity to their home
Working for a good manager is especially valued by Gen Z
Strict boundary between work and personal lifemost important for millennials
Consumers in New Zealand enjoy socialising with friends online
Millennials pursue shopping as a pleasurable pastime
Consumers' top travel motivation - maximising the benefits while minimising the cost
Nature and outdoors most appealing to Gen Z
New Zealand consumers engage in walking or hiking
Nearly half of millennial respondents indicate they run or jog
Millennials are most active in managing their stress levels
New Zealand consumers worried about the effects of climate change
Consumers are actively working towards greener and more sustainable practices
Some consumers opt for repairing damaged items instead of purchasing new ones
Bargains remain an important factor while shopping
Gen X and baby boomers, most inclined to look for bargains
Consumers in New Zealand are open to purchasing used or pre-owned goods
Millennials look for items that have simple to comprehend labels
Consumers expect to increase their spending on groceries
Basic items and groceries top the list for increased spending in the future
Financial situation and inflation is the main concern
Younger generations rely on financial support from friends or family
Gen Z is hoping to save money over the next 12 month s
New Zealand consumers are proactive in managing data sharing and privacy settings
Millennials are most active online
Consumers in New Zealand care about their social media presence
Gen Z most active communicating through messaging apps
In light of elevated inflation, consumers frequently compare prices online
New Zealand consumers are less likely to provide feedback online than globally
Third of millennials shop via social media platforms
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