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Report
Consumer Values and Behaviour in Canada
Market Direction I 2024-06-06 I 58 Pages I Euromonitor
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Canada report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer values and behaviour in Canada
Despite slowing inflation growth, consumers are concerned about the rising costs
Older generations feel most affected and concerned by rising cost of everyday items
More than half Canadian consumers like to explore innovative products and services
Younger generations buy from companies and brands that they trust completely
Consumers are less optimistic about their financial future compared to global counterparts
Gen Z Canadians are most optimistic about theirlife prospects in the next five years
Exercising at home remains top home activity
Safe location is the most appreciated home feature among Canadians
Canadianscook or bake a dish at least weekly
Most consumers cook themselves, but some would rather do something else
Gen Z have the least time for cooking
Canadian consumers look for healthy ingredients in food and beverages
Gen X most focused on the work-life balance
Financial gain remains key work priority
Canadians say they maintain a clear separation between their professional and personal life
Majority of Canadians use virtual means to interact with their friends
Gen Zare most likely to interact with their friends in person
Canadian consumers consider value for money as their top travel consideration
Elevated costs remain top of mind , and value for money while traveling is important
Canadians like walking or hiking
Gen Z seems and millennials are most active
Canadians are interested in meditation to improve wellbeing
Consumers are feeling uneasy about the effects of climate change
Canadians are actively pursuing environmentally-conscious lifestyles
Repairing broken items is a popular way to be sustainable
Canadians utilise social and political media to voice their perspective on current issues
While inflation is slowing down, finding bargains is still a top priority when shopping
Baby boomers and Gen X are most interested in best price for their purchases
Consumers in Canada are open to purchasing used or pre-owned goods
Gen Z's are least interested in private label
Canadians subscribe to online streaming services
Key items like groceries, are listed as the items where Canadians expect to spend more
Gen Z foresee increasing spending on travel/holidays the most
Canadian consumers remain concerned about their current financial situation
Younger generations rely on financial support from friends or family
Gen Zexpect to increase their savings
Canadians are proactive in managing data sharing and privacy settings
Older generations express discomfort with personalised advertisements
Consumers in Canada check or refresh profiles on a social media platform
Millennials are most ' 'hooked '' on YouTube and streaming services
Gen Z most active in buying online
Providing feedback on a product online is not very popular in Canada
Gen Z most actively follows companies online
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