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Report

Consumer Values and Behaviour in Argentina

Market Direction I 2022-12-07 I 59 Pages I Euromonitor

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Argentina.


Euromonitor's Consumer Values and Behaviour in Argentina report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Scope
Consumer values and behaviour in Argentina
Consumers like to try new products and services but less engaged in product innovation
Millennials are more likely to engage with brands to influence innovation
Preference for branded goods increases with age
Argentinians are more positive about their future than their global counterparts
Expectations of more activities shifting to in-person higher than global
Millennials are the most optimistic about their future
Expectations of more future community engagement in future near global average
High expectations for more political unrest and for the world becoming more dangerous
Baby Boomers have a more negative outlook on environment, politics and safety
Millennials more likely to exercise and entertain friends at home
Energy efficiency is a key home feature for over a third of consumers
Desire for outdoor space far exceeds the global average
High levels of cooking at home lead to less restaurant dining
Lack of time is biggest barrier to cooking at home
Over one third of Millennials state that they do not have time to cook
Consumers put a high value on healthy ingredients
Working from home appeals more to older generations
High salary and job security considered top priorities
Gen Z feel under most pressure to get things done
High percentage of Millennials take a virtual lecture/class at least monthly
Leisure shopping is the most popular regular activity
Younger generations tend to participate more in out-of-home leisure activities
Over half of respondents say they walk or hike for exercise every week
Millennials have high engagement in most exercise routines
Sleep aids used more by Millennials than by other generations
Consumers trust recyclable labels more than other types
Baby Boomers more focused on reducing use of plastics and food waste
Baby Boomers more inclined to use energy-efficient products than other cohorts
Consumers are eager to share their opinions on social and political issues
Finding bargains appeals to over half of consumers
All generations focused on finding bargains
Strong or well-known brands appeal to Argentinian consumers more than global average
Younger generations are more ready to adopt a circular economy
Consumers are more comfortable buying personal care items in-store
Millennials more likely to use their smartphones for shopping
Higher percentage of consumers expect their spending on travel to increase
Millennials have biggest intentions to increase their spending
All generations expected to curb their overall spending in future
Consumers have lower preference for online virtual experiences than global average
Millennials more comfortable communicating online
"Following" or "liking" companies' social media feed or posts higher than global average
Millennials more likely to engage with brands via social media
Consumers have high rates of regular mobile banking and mobile in-store payments
Millennials are ahead of other cohorts in regular use of all mobile services

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