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Report
Consumer Lifestyles in Turkey
Market Direction I 2024-06-12 I 55 Pages I Euromonitor
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer landscape in Turkey 2024
Personal traits and values
Turks feel concerned with rising unit prices of essential goods
Older generations prioritise spending time with close family
Gen X most likely to give back to those in need
Turkish consumers are willing to explore and try new offerings
Younger generations more optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Turks most regularly socialize online during their time at home
Turkish consumers prefer socialising face-to-face as a leisure activity
Gen X more interested in a home's shared living space than other generations are
Baby boomers would most like to live near access to public transport
Consumers in Turkey more likely to prefer all-inclusive hotels and resorts when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Millennials most actively trying to monitor what they eat to lose weight
Not having time to cook remains major barrier to cooking at home
Turkish consumers prefer to cook their own meals
Younger consumers pay closer attention to nutritional labels
Turks are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Baby boomers and Gen Z want to work with like-minded individuals
Consumers in Turkey seek a healthy work-life balance
Baby boomers most driven by promises of a competitive salary
Turks have entrepreneurial ambitions and want to be their own boss
Working life survey highlights
Health and wellness
Turks prefer to walk or hike for exercise at least once a week
Herbal remedies most popular stress-reduction measure among older generations
Turks consider health and nutritional properties to be the most influential product feature
Millennials most likely to own a health and fitness tracking device
Health and wellness survey highlights
Shopping and spending
Turkish consumers increasing their visits to discount stores
Millennials most committed to buying brands based on known reputation
Gen X more likely to seek out products with clear labels
Turkish consumers committed to supporting locally-owned stores and buying local goods
Gen X consumers committed to promotion of ethical shopping habits
Younger generations most likely to engage and interact with brands online
Consumers primarily trust recommendations from friends and family
Younger generations intending to boost their savings
Older generations more reliant on credit for everyday purchases
Shopping and spending survey highlights
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