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Report
Consumer Lifestyles in Turkey
Market Direction I 2022-12-07 I 77 Pages I Euromonitor
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Turkey.
Euromonitor's Consumer Lifestyles in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer landscape in Turkey 2022
Life priorities
Turks prioritise time for themselves over other family commitments
Generation Z feel strongly about setting aside time for their favourite activities
Curated experiences appeal to Turkish consumers
Baby Boomers want to be seen to be doing well
Turkish consumers are interested in trying new products and services
Baby Boomers prefer branded goods to unbranded alternatives
Home life
High rates of online connections with friends and family
Baby Boomers devote most time to their home-based hobbies
Energy efficiency is more important to older consumers
Eating habits
All generations appreciate home-cooked food over other options
Consumers value foods that provide health and nutritional benefits
Gen X follow the most flexitarian diet and only eat meat or fish occasionally
Consumers enjoy evening/post-dinner snacks more at the weekend
Gen Z less likely to eat meals at the same time each day than other generations
Working life
Earning a high salary is a key element of working life in Turkey
Work-life balance is more important to Gen X
Job security is more important to Gen X than to other cohorts
Turks expect to be self-employed in future at rates much higher than the global average
Almost half of Gen Z expect to work abroad in the future
Leisure habits
Baby Bo omers are highly engaged with friends and family online
A quarter of consumers go shopping for leisure at least weekly
Baby Boomers participate in a variety of leisure activities - ahead of other cohorts
Consumers travel domestically far more than internationally
Turks appreciate all-inclusive hotels and resorts more than their global counterparts do
Millennials are interested in nature and outdoor activities above other travel features
Health and wellness
Women are more actively engaged in health-related activities
75% of respondents walk or hike for exercise every week
Turkish consumers are highly engaged in stress-reduction activities
All generations are actively participating in stress-reduction activities
Sustainable living
Recyclable labels are the most trusted by Turkish consumers
Baby Boomers are more focused on using less water
Baby Boomers are the most active in their efforts to be more environmentally friendly
Consumers are more likely to share their opinions on political and social issues than average
Baby Boomers are more actively donating to charities that support their values
Shopping habits
Consumers are focusing their attention on quality items and buying less
Millennials are ahead of other cohorts in regularly buying gifts for their family and friends
Turks have greater trust in independent consumer reviews than global average
Independent consumer reviews appeal more to Gen X
Opportunity to try new products motivates subscription uptake more than making savings
Convenience and enjoyment of products motivate Gen Z to use subscription services
Possibility to try before buying is the biggest motivator to shop in-store
Gen X more wedded to shopping in-store than other cohorts
Consumers are mostly motivated to shop online by the best price
Gen X and Millennials more motivated to shop online due to variety of brands
Spending habits
Over half of c onsumers expect their spending on groceries to increase
Gen Z are more focused on saving more over the next 12 months
Technology
Consumers are more active than their global counterparts in managing data settings
Baby Boomers are more actively engaged online than other cohorts
High rates of smartphone and desktop/laptop computer ownership
Smartwatch and headphone ownership much higher than the global average
More than 80% of consumers visit social networking websites weekly
Baby Boomers more engaged with health-related and medical sites
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