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Report
Consumer Lifestyles in Thailand
Market Direction I 2022-11-02 I 75 Pages I Euromonitor
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Thailand.
Euromonitor's Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer landscape in Thailand 2022
Life priorities
Prioritising time with parents among the highest globally
Thais prioritise work over personal activities
Personally tailored products are a high priority for Thais
Millennials like to be distinct from others and enjoy curated and uniquely tailored products
Consumers like to try new products, but will research extensively before they buy
Gen X are most inclined to buy from companies that they trust completely
Home life
Thai consumers are more active at home, compared to global counterparts
Millennials more likely to regularly work at home than other cohorts
Availability of outside space and better air quality are prime concerns
Eating habits
Ordering food for delivery/takeaway well above global rates
Thai consumers prefer foods that offer health and nutritional benefits
Millennials have a more flexitarian approach to food
Consumers snack more at the weekends
Millennials enjoy snacking in between meals and are least likely to eat at regular times
Working life
Job security is the top priority
Having a job that offers work-life balance appeals most to Gen X
Earning a high salary trumps job security for Gen Z
Expectations to be self-employed in future far exceed global average
Over half of Millennials expect to be self-employed in future
Leisure habits
Gen X do not socialise online as much as other cohorts
Shopping ranks as the most popular leisure activity
Millennials are the keenest leisure shoppers
Domestic trips are highly popular among all generations
Holidays with nature and outdoor activities appeal less to Thais, compared to global
Younger generations seek out good dining opportunities when choosing holidays
Health and wellness
A high share of women take health supplements or vitamins every day, compared to men
Running or jogging for exercise and fitness is more popular than walking
Gen Z are least likely to take a group fitness class
More traditional remedies for stress are more popular than therapy or counselling
Millennials more likely to visit a spa to help them relax
Sustainable living
Consumers have high levels of trust in eco-friendly and recyclable labels
Nearly 30% of Gen Z/Millennials strongly agree they are worried about climate change
Reducing the amount of plastic is of prime concern to consumers, especially Gen Z
Using sustainable packaging is the top green activity for Millennials
Shopping habits
Shoppers focus on personalised and tailored shopping experiences well above global average
Younger generations buying fewer items to afford better quality things
Consumers more influenced by their social media network compared to global average
A ll cohorts tend to rely more on independent reviews , except Baby Boomers
Convenient location prime motivator for in-store shopping
Convenient store location/access is more appealing to Gen X
Thais are more motivated to shop online by availability of product information
Good price is the most important for Gen X
Spending habits
Baby Boomers are leading in spending intentions, including travel, experiences and clothing
Millennials more cautious about increasing their spending and focus on saving more
Technology
Thais are more likely to share their data to receive personalised offers, compared to global
Baby Boomers express the strongest preference for online communication
Thais have more tablets and gaming devices, but fewer laptops and smartphones than average
Baby Boomers tend to embrace fitness/health tracking wearables the most
Use of augmented or virtual reality to enhance shopping is nearly double the global average
Social networking is a top activity for all generations
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