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Report
Consumer Lifestyles in Spain
Market Direction I 2022-07-26 I 79 Pages I Euromonitor
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Spain.
Euromonitor's Consumer Lifestyles in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer landscape in Spain 2022
Life priorities
Prioritising time with partners and children higher than global average
Over 40% of Gen Z rate spending time with friends most important
Curated experiences are highly sought after by Spanish consumers
Curated experiences appeal most to younger generations
Consumers like to try new and innovative products and services
All generations want to try new products but will research them thoroughly first
Home life
High percentage of respondents regularly connect virtually while at home
Millennials and Gen X most committed to exercising at home, next to video gaming
Energy efficiency high up on list of desirable home features
Eating habits
High levels of home cooking in Spain reduce reliance on ready meals
Health and nutritional benefits most important for Spanish consumers
Flexitarian eating habits spread across all generations
Evening/post-dinner snacks more popular at the weekend
Nearly half of Gen Z eat snacks while watching TV/streaming
Working life
Job security is an important consideration in Spain
Work-life balance less of a concern for Gen Z in a difficult jobs market
Job security more important for older generations
Having flexible hours at work far exceeds other future expectations
Millennials and Gen Z expect to have more flexible working hours in future
Leisure habits
Spaniards regularly socialise with friends in person and online
Shopping is a major leisure trend in Spain
Millennials are the most active cinema-goers
Younger generations more frequent international travellers
Holiday-makers look for city breaks above nature and outdoor activities
Baby Boomers most interested in city breaks
Health and Wellness
Health supplements/vitamins most frequently consumed by women
A quarter of Spaniards walk almost every day for exercise
Nearly half of Millennials run/jog for exercise every week
Mediation and herbal remedy use higher than global average
60% of Baby Boomers use herbal remedies
Sustainable living
Climate change concerns lead to actions to have a more positive impact on the environment
All generations focusing on having a more positive impact on the planet
Spanish consumers more actively practising more green behaviours than global average
Baby Boomers focus sustainable packing, repairing items and using energy efficient products
Consumers more likely to buy from brands that support their values
Gen Z prefer to buy from brands that share their social and political beliefs
Shopping habits
Consumer focus on buying fewer, but higher quality products
Baby Boomers more interested in purchasing locally-sourced products
Shoppers not as influenced by their social media network and rely on friends and family
All generations mostly influenced by their friends and family
Subscriptions seen as a good way to save money
Baby Boomers subscribe to save money
In-store shoppers most motivated by seeing and trying before buying
Baby Boomers more motivated to see and try than other generations
Shoppers are motivated by the immediacy of online shopping
Older generations more likely to shop online for the satisfaction of immediate purchase
Spending habits
Gen Z focus on increasing spending on their education and on experiences
Younger cohorts have stronger intentions of saving money over the next 12 months
Technology
Spaniards' preference for communicating online is lower than global average
Millennials are most actively engaged with managing data sharing and privacy settings
Smartphone ownership exceeds global average
Spanish consumers show higher than average uptake of smartwatches and earphones
Health-related and medical sites not adopted at levels seen globally
Millennials most avid social networkers
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