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Report
Consumer Lifestyles in Singapore
Market Direction I 2024-06-13 I 60 Pages I Euromonitor
Add abstract hereConsumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer landscape in Singapore 2024
Personal traits and values
Singaporean consumers concerned about the rising unit prices of essential goods
Older generations prioritise time with their partners
Singaporeans open to experiencing cultures other than their own
Singaporeans do their own research before trying out new brands
Voice of the consumer (1)
Gen Z consumers feeling optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Staying in touch with loved ones and friends on the phone the most frequent home activity
Gen Z consumers spend the most leisure time online
Voice of the consumer (2)
Gen X shows highest preference for energy efficient homes
Safe location - most desired external feature by Gen X
Value for money remains the most important travel feature among Singaporeans
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Singapore frequently take vitamins or supplements
Not having time is a major barrier to cooking at home
Weekly takeaway order or ready-made food is the most regular choice among Singaporeans
Voice of the consumer (3)
Millennials most actively look for healthy ingredients in food and beverages
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
All generations desire to work for a company that prioritises employee health and safety
Healthy work-life balance the number one desire for Singaporean employees
Baby boomers less concerned about a high salary compared to younger generations
Voice of the consumer (4)
Consumers expect to have flexible start and finish times in the future
Working life survey highlights
Health and wellness
Singaporeans participate in walking or hiking at least once a week
Meditation is the most frequent stress-reduction activity
H ealth and nutritional properties to be the most influential product feature
Gen X most active users of apps to track their health and fitness
Health and wellness survey highlights
Shopping and spending
Singaporeans always on the lookout for the best deals
Younger generations regularly buy themselves small treats
Millennials regularly buy gifts for family and friends
Baby boomers actively supporting locally-owned businesses
Singaporeans often buy used or second-hand items
Millennials eager to provide reviews on products or services
Friends and family recommendations most trusted source of information
Voice of the consumer (5)
Gen Z planning to save more and spend less
Younger generations slightly concerned about their current financial standing
Shopping and spending survey highlights
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