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Report
Consumer Lifestyles in New Zealand
Market Direction I 2022-10-18 I 75 Pages I Euromonitor
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in New Zealand.
Euromonitor's Consumer Lifestyles in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer landscape in New Zealand 2022
Life priorities
Over half of respondents try to prioritise time for themselves
Older generations focus more on finding time for favourite activities
Curated and tailored experiences appeal to 40% of respondents
Gen Z more concerned that other people think they are doing well
Consumers not as engaged with brands but like trying new products
Gen X lean towards companies/brands that they can trust completely
Home life
Home-based activities have surged as residents stay close to home
Virtual connections/video-gaming regular activities for younger cohorts
Outside space and energy efficiency key features for Baby Boomers
Eating habits
Consumers order less food for home delivery than their global counterparts
Consumers are enticed by low prices above other food features
Gen Z choosing to eat less meat
New Zealanders more inclined to eat snacks in the evening over the weekend
Gen Z biggest snackers and less likely to eat their meals at the same time
Working life
Having a job with a strong work-life balance comes out as top priority
All generations highly focused on having a good work-life balance
Job security more of a concern for older generations
Higher expectations of flexible working hours and working part-time
Nearly half of Gen Z want the freedom to have flexible working hours
Leisure habits
Over a third socialise with friends online every week
Shopping and day trips remain the most popular leisure activities
Millennials and Gen Z shop for leisure more than other generations
High number of domestic trips for all cohorts as overseas travel stops
Consumers select relaxing holiday destinations with outdoor activities
Younger generations more focused on finding a relaxing destination
Health and wellness
High percentage participate in regular physical exercise to stay healthy
Walking or hiking is by far the most popular exercise
Over 30% of Gen Z participate in team sports every week
Herbal remedies to reduce stress not as popular as the global average
Gen Z adopt meditation to lower their stress levels
Sustainable living
Consumers have most trust in recyclable labels
Older generations are trying to have a more positive impact on the planet
New Zealanders are ahead of global consumers in their efforts to recycle
Baby Boomers ahead of the other cohorts in using sustainable packaging and repairing items
Shopping habits
Consumers focus on buying less to afford more quality products
Younger generations more interested than older cohorts in visiting shopping malls
Friends and family recommendations most influential
Millennials more influenced by independent consumer reviews
Over half motivated to shop in-store by being able to see and try first
Baby Boomers are more motivated than other generations to shop in-store
Best price is the overriding motivation to shop online
Gen X more motivated by free shipping to shop online
Spending habits
Consumers anticipate the largest increase in their grocery spending
Generation Z are the most motivated savers in New Zealand
Technology
Low levels of consumers feel comfortable sharing their personal information online
Baby Boomers more irritated by targeted ads and invasion of privacy than other cohorts
Smart appliance ownership on a par with the global average
Fitness wearable/health tracker ownership two percentage points above global average
Frequency of many online activities not as high as global average
56% of Gen Z take part in video gaming every week
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