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Report
Consumer Lifestyles in Morocco
Market Direction I 2024-06-12 I 55 Pages I Euromonitor
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer landscape in Morocco 2024
Personal traits and values
Moroccans are concerned about the rising unit prices of essential goods
Older generations prioritise spending time with their close family
Moroccans are open to exploring and embracing different cultures and backgrounds
Gen X most interested in cultures other than their own
Younger generations expect to be better off financially in the future
Personal traits and values survey highlights
Home life and leisure time
Moroccans most commonly spend their time at home connecting with loved ones online
Baby boomers most likely to attend virtual events
Older generations show most interest in energy-efficient homes
Safe location remains the number one home preference
Moroccan consumers want to unwind and relax when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Morocco look for healthy ingredients in food and beverages
Older generations say that someone else in their household typically cooks for them
Consumers most regularly cook and prepare their own meals
Younger generations focus on identifying nutrition information on labels
Moroccans are more easily persuaded to pay more for better tasting food
Eating and dietary habits survey highlights
Working life
Commitment to ethical and social responsibility from employers remains high priority
Moroccans without children are more adamant about having a work-life balance
Younger generations more interested in working for a successful company
Younger generations have more entrepreneurial ambitions
Working life survey highlights
Health and wellness
Moroccans most frequently exercise on a weekly basis
Gen X is Morocco's only generation to prefer herbal remedies for stress reduction
All-natural labelling is the most influential healthy food and drink feature
Baby boomers most active in using tech for health tracking and guidance
Health and wellness survey highlights
Shopping and spending
Gen Z consumers taking steps to enable discounted shopping habits
Baby boomers like to treat themselves more than others do
Gen X most interested in products with unambiguous labels
Moroccan consumers are conscious of expanding products ' lifespan
Baby boomers leading by example with ethical shopping habits
Baby boomers most engaged and actively engaging with brands online
Consumers in Morocco highly trust friends and family recommendations
Putting money into savings is a high priority for Gen Z consumers
Gen X most concerned about their financial situation
Shopping and spending survey highlights
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