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Report
Consumer Lifestyles in Hong Kong, China
Market Direction I 2024-06-13 I 60 Pages I Euromonitor
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer landscape in Hong Kong, China 2024
Personal traits and values
Most Hong Kongese are concerned about rising costs
Voice of the consumer (1)
Time with extended family is most prioritised by baby boomers
Hong Kongese consumers see the importance of experiencing other cultures
Hong Kongers enjoy experimenting with new goods and services
Gen X is Hong Kong's most optimistic generation
Personal traits and values survey highlights
Home life and leisure time
Millennials most regularly spend their time at home socialising online
Voice of the consumer (2)
Hong Kongers prefer socialising with friends in person
Gen X consumers in Hong Kong seek multifunctional spaces in their homes
Younger Hong Kongers seek homes in safe locations
Hong Kongese travellers seek relaxation
Home life and leisure time survey highlights
Eating and dietary habits
Older generations are more cognisant of their alcohol intake
Older generations have someone else cooking for them
Hong Kongese consumers prefer to cook their own meals
Baby boomers and Gen Z have more allergies or intolerances to particular foods
Hong Kongese consumers willing to pay more for health and nutritional benefits
Eating and dietary habits survey highlights
Working life
Baby boomers enjoy self-expression and a sense of responsibility from their work
Voice of the consumer (3)
Hong Kongese prefer jobs that accommodate their work-life balance
High salaries most important for millennials
Hong Kongese expect flexible working hours
Working life survey highlights
Health and wellness
Hong Kongese prefer to run or jog
Gen Z is the only generation to not primarily seek physical activity to alleviate stress
Consumers in Hong Kong value health and nutritional properties in food and drinks
Gen X leads the pack for usage of health tracking apps
Health and wellness survey highlights
Shopping and spending
Consumers in Hong Kong less likely to seek deals than those in other countries
Voice of the consumer (5)
Millennials will forsake durability for lower prices more than other generations
Millennials more inclined to favour personalised shopping experiences
Baby boomers more inclined to rent than buy items
Consumers in Hong Kong regularly resell second-hand goods
Most Hong Kongers use social media to review products or services
Consumers in Hong Kong place a lot of trust in recommendations from friends and family
Voice of the consumer (6)
Consumers in Hong Kong expect to spend more on health and wellness
Gen X are the most financially secure generation in Hong Kong
Shopping and spending survey highlights
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