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Report
Consumer Lifestyles in Denmark
Market Direction I 2024-06-10 I 55 Pages I Euromonitor
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer landscape in Denmark 2024
Personal traits and values
Danish consumers seek ways to simplify their lives
Millennials prioritise time with their children the most
Older generations are more inclined to give back to those in need
Danish consumers have a desire for testing out new products and offerings
Younger generations foresee that their current level of happiness will improve in the future
Personal traits and values survey highlights
Home life and leisure time
Baby boomers spend more of theirtime at home pursuing hobbies compared to others
Danish consumers prefer interacting with loved ones face-to-face
Older generations have stronger desire for energy-efficient homes
Younger generations less concerned about safe location compared to older generations
Danes seek to unwind and relax when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Gen Z most inclined to keep tabs on their calorie intake
Baby boomers prefer to order food for delivery
Danes typically prepare their own meals at home at least once a week
Younger generations are more prone to food allergies or intolerances
Danes are more willing to pay a premium for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Prioritisation of employee health and safety tops each generation's workplace preferences
Danes want a job that allows them a strong work-life balance
Gen Z working professionals most driven by competitive salaries
Danish consumers prefer to work from home
Working life survey highlights
Health and wellness
Consumers in Denmark enjoy walking or hiking at least once or twice a week
Meditation is the most popular stress-reduction activity among Danes
Consumers in Denmark quite influenced by health and nutritional properties
Younger generations more frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Danish consumers enjoy finding deals
Older generations prefer quality over quantity
Gen Z most likely to seek out personalised shopping experiences
Danes eager in their commitment to extending product lifecycles
Consumers in Denmark often sell used or second-hand items
Millennials most active in their engagement and interactions with brands online
Strongest trust placed in friends and family in terms of product recommendations
Danes set to increase spending on travel and holidays the most
Baby boomers most comfortable with their current financial standing
Shopping and spending survey highlights
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