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Report
Consumer Lifestyles in Brazil
Market Direction I 2022-09-26 I 79 Pages I Euromonitor
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Brazil.
Euromonitor's Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope
Consumer landscape in Brazil 2022
Life priorities
Brazilians put high value on spending time with extended family
All generations, especially baby boomers, prioritise time for favourite activities
Consumers are especially interested in curated experiences
Personalised and tailored experiences appeal to all generations
Brazilians pay attention to finding out as much as they can about the products they buy
Millennials more actively engaged with brands than other cohorts are
Home life
Brazilian households are highly connected with friends/family online
Baby boomers connect most frequently with friends/family online
Inner-city locations more sought-after by baby boomers
Eating habits
Millennials more likely to regularly order food for delivery
Foods low in price with health and nutritional properties have strongest appeal
All generations moving towards a more flexitarian diet
Breakfast and lunch most consumed meals during the week
Snacks are part of everyday eating habits for over half of respondents
Working life
Having a job with a strong work-life balance more important than a high wage
All generations consider work-life balance to be a prime consideration
High salaries appeal more to younger generations starting out
High expectations to be able to work from home and have more flexible working hours
36% of Gen Z expect to work in another country in the future
Leisure habits
All generations are highly connected to their friends and family online
A third of Brazilian consumers regularly go shopping as a leisure activity
Millennials are the more active participants in leisure activities
Overseas trips dampened by pandemic, but domestic trips more popular
Relaxation is top of the agenda for Brazilian travellers who prefer an all-inclusive holiday
Nature and outdoor activities appeal mostly to baby boomers
Health and wellness
High proportion of women participate in stress-reduction activities daily
Over a quarter of respondents participate in team sports every week
Running/jogging is a key form of exercise for younger generations
Meditation for stress-reduction much higher in Brazil than global average
Gen Z not nearly as keen on massages as millennial respondents
Sustainable living
Nearly 80% of respondents are worried about climate change
Older generations pay more attention to their impact on the planet
Brazilians have higher levels of green behaviour than global average
Consumers more likely than their global counterparts to buy sustainably-produced items
Brazilian consumers far more vocal on social media than global average
Gen Z most likely to buy from brands that support issues they value
Shopping habits
Price-sensitive consumers buying less to afford better quality
All generations would rather buy fewer but higher-quality products
Consumers rely on their family and friends rather than other influences
Consumers least likely to be influenced by their social media network
Subscription services chosen for the convenience they offer
Millennials less motivated to use subscription services to save money
Consumers choose to shop in-store so they can purchase products immediately
Baby boomers prefer to shop in-store so they can see and try before buying
Best price is the key motivator for shopping online
Older generations more motivated to shop online by free delivery
Spending habits
Baby boomers have a more careful approach to increasing their spending
40% of consumers expect to reduce their overall spending
Technology
Brazilians more actively manage their data sharing/privacy than their global counterparts
Data sharing and privacy settings top concern for all generations
Higher rates of smartphone ownership than global average
Lower rates of smartwatch ownership compared to global average
Brazilians have higher levels of many activities online than global average
Consumers less engaged in writing reviews of products or services
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