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Report
Consumer Health in Vietnam
Market Direction I 2024-09-18 I 102 Pages I Euromonitor
In 2024, overall consumer health in Vietnam is set to see solid retail current value growth, with positive performances expected in both retail volume and current value terms across most categories, in line with the gradual recovery of the economy in Vietnam. Moreover, the rising trend towards prevention, together with higher consumer awareness of health and wellness, is helping to drive demand for certain consumer health products, including vitamins, dietary supplements, and sports nutrition. I...
Euromonitor International's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Vietnam
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN VIETNAM
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Analgesics continues to show stable value growth
Paediatric analgesics attracts more attention
The presence of retail e-commerce remains negligible
PROSPECTS AND OPPORTUNITIES
Analgesics projected to see healthy growth
Chained pharmacies likely to boost sales of analgesics through their apps and websites
The competitive landscape is expected to become more intense
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
A slowdown in value growth, but combination products remain popular
Pharyngeal preparations posts the most robust growth in 2024
Spray format attracts attention and gains popularity
PROSPECTS AND OPPORTUNITIES
Heathy growth will be supported by climate change, seasonal flu, and pollution
Cough, cold, and allergy (hay fever) remedies will maintain a fragmented competitive landscape
Positive outlook for retail e-commerce
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive remedies records slower growth, yet still a strong performance in 2024
Increasingly stressful modern lifestyles contribute to the strong performance of antacids
The hotter weather and ageing lead to increasing cases of digestive problems
PROSPECTS AND OPPORTUNITIES
Positive outlook for digestive remedies due to poor dietary habits
Increasing trend towards prevention might hamper growth of digestive remedies
Local players likely to focus on herbal/traditional products to differentiate from international competitors
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dermatologicals continues to record a positive performance
Sales of hair loss treatments remain negligible
International players retain stronger competitive positions than local players
PROSPECTS AND OPPORTUNITIES
Positive outlook for dermatologicals as consumer look for effective products
Haemorrhoid treatments set to see the best performance in dermatologicals
Stronger competition from beauty and personal care products
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN VIETNAM
2024 DEVELOPMENTS
NRT smoking cessation aids remain an unregulated niche
PROSPECTS AND OPPORTUNITIES
Little prospect for significant sales
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sleep aids continues to record strong growth in 2024
Alternative solutions challenge sleep aids
High fragmentation in sleep aids
PROSPECTS AND OPPORTUNITIES
Positive outlook in line with greater awareness of the need for sufficient good quality sleep
Herbal/traditional products expected to continue to gain popularity
Healthier lifestyles might restrain the development of sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Environmental factors and greater time spent on digital devices support growth
Climate change boosts sales of allergy eye care products
International players dominate eye care
PROSPECTS AND OPPORTUNITIES
Positive outlook for eye care
Eye care expected to face stronger competition from vitamins and dietary supplements
Product innovation will boost consumer demand
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care sees rising demand due to more activities outside the home
Chained pharmacies increase the distribution of wound care products
International brands dominate wound care
PROSPECTS AND OPPORTUNITIES
Healthy performance expected for wound care
Increasing demand for more sophisticated products
Players likely to focus on the older population
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
The rising health and wellness trend supports the growth of vitamins
Multivitamins are most popular amongst Vietnamese consumers
Vitamin E continues to see the strongest growth in 2024
PROSPECTS AND OPPORTUNITIES
Healthy performance thanks to the increasing preventive health trend
Older and younger consumers likely to be groups with potential
Vitamins will face stronger competition from functional health and wellness products
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stronger demand despite economic constraints
Direct sellers expected to recover in 2024
Combination dietary supplements remains the biggest category
PROSPECTS AND OPPORTUNITIES
Positive outlook for dietary supplements
Growth potential amongst specific consumer groups
Retail e-commerce expected to expand further
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy performance for weight management and wellbeing
The rising obesity rate in Vietnam creates a good opportunity for development
Slimming teas records dynamic growth, but supplement nutrition drinks dominates
PROSPECTS AND OPPORTUNITIES
Healthy performance expected in the forecast period
Weight loss supplements expected to record the fastest growth
Retail e-commerce set to gain popularity
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy performance supported by demand for healthy lifestyles
Non-store channels dominate the distribution of sports nutrition
Low presence of local players in sports nutrition
PROSPECTS AND OPPORTUNITIES
Positive outlook for sports nutrition
Variety of sports nutrition set to expand, with increasingly sophisticated products
Sports nutrition will face stronger competition from alternatives
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy performance supported by familiarity and few side-effects
Herbal/traditional dietary supplements dominates
Herbal/traditional sleep aids is the top growth performer
PROSPECTS AND OPPORTUNITIES
Positive outlook for herbal/traditional products
The competitive landscape is likely to remain fragmented
Retail e-commerce set to gain popularity
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy performance in line with rising consumer awareness
International players lead paediatric consumer health
Nappy (diaper) rash treatments records the highest growth
PROSPECTS AND OPPORTUNITIES
Positive outlook despite falling birth rate
Product innovation likely to be the key driver of growth
Digital marketing will become an effective channel to reach consumers
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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